Santana Group at Compass Marketing Your Home
Our mission is to help everyone find their place in the world.
A message from our founder My earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.
Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely,
Robert Reffkin Founder & CEO
About How my expertise will optimize your seller experience
Teresa & Armando Santana Broker Assoc./Team Leaders (954) 873-1586 tere.santana@compass.com
Teresa has developed a strong trajectory of success in the South Florida real estate market and has excelled in a challenging economic environment. Her extensive market knowledge derives from her diverse and influential business background in the banking industry where she worked as a Business Development Manager the Royal Bank of Canada. She earned her Bachelor’s Degree in business accounting from Christopher University in Virginia. Additionally, she obtained the prestigious Certified Luxury Home Marketing Specialist designation which sets her apart in the competitive luxury market. These business and educational experiences have contributed to her ample marketing background which she successfully applies to market properties and reaches a worldwide affluent buyer audience. She works closely with sellers to develop a unique and personalized pricing strategy to gain the highest possible results. Throughout her real estate career, she has consistently delivered a truly remarkable service by bringing buyers and sellers together.
Stats
400m
500+
35+
Total lifetime sales
Transactions to date
Collective years in real estate
About
Our Team
Team Description Our dedicated buyer agent team will help us secure your home buyer in the shortest amount of time. When we have a buyer we give priority to our listing clients to ensure a quick sale. With over 2500 buyer leads per year, we have the unique opportunity to prioritize the marketing of your home. We will bring the buyers!
About
The Santana Group
Team Description Our team has sold over 100 homes in the last 12 months. With over 195 five star reviews you can be sure The Santana Group will be able to help you achieve your goals.
Our Stats
$43M 2020 Total sales
100%
100
Sales growth year over year
Homes sold in 2020
#1
30+
Team in the City of Weston (Units)
Collective years in real estate About - 2020 Stats
Testimonials
Fantastic experience to find our dream home at Weston Hills. We started working together with Armando in 2018 remotely. He helped us to review our contract to sell our house in Texas, he was very patient with us, no rushing us to buy and after we close the house he continues to help us with the remodeling ideas and recommending us some vendors. The Santana group also helped us to get a great deal in our house insurance and mortgage. Five stars experience! Frankie Ramos and wife / DHL
Teresa Santana helped us to find a house that we love!!! She responded promptly when we requested information on a house and that’s how we met her. She was always willing to show us properties at our convenience, with the specifications that we were looking for and always had a sincere opinion when we asked for it. She gave the extra mile and we are so thankful for that!!! When she found our house, the one we purchased, as soon as we entered it felt like home and she did everything in her power to make the deal happen. Thanks Teresa for a great service and becoming a friend! Many blessings for you and your team! Xioana Rocio Nieves/TV and Radio Personality
More reviews at https://www.zillow.com/profile/teresasantana/
Testimonials
Very Fortunate to have found Teresa. The selling of my home was not an easy process. Unfortunately we were met with many new home buyers that were being serviced by young realtors who were very inexperienced. Teresa was quick to find, and point out errors in contracts that could have cost me a lot of time wasted, and hurt the ability to sell my home in a timely fashion. Experience in this market is critical and Teresa demonstrated not only her experience but also her level of professionalism. She was always a phone call a away and everyday Teresa would provide me with updates. If you are in the Market for a realtor and are Michael Casanova
I hired Teresa to sell my home during very difficult times for the market due to Covid -19. She accomplished the mission. It was a great job. In a very short period of time. I was very pleased and thankful. She always had my best interest in mind and i am also thankful for that. I received two cash offers within 2 months, i accepted the second one, the closing was one month after and it went very smoothly. Patricia Ramirez
About
Featured Listings
About
Recent Sales
Over 70 sales in the last 12 months
Representing Your Home How I'll seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
1-2 Days
1-2 Days
1-2 Days
1-2 Days
1
2
3
4
Position
Prepare
Launch
Market
Evaluate comparable homes Analyze market trends Competitively price Recommend lawyer Discuss closing costs
Marketing strategy Listing preparation (staging, floorplan, photography) Inspections Surveys Client questionnaires
MLS and syndication Networking Signage
Print and digital advertising Print collateral Targeted mailers and email campaigns
1-2 Days
1-2 Days
1-2 Days
1-2 Days
5
6
7
8
Show
Update
Negotiate
Escrow
Broker events Open houses Lead follow-up Gather prospective buyer feedback
Client progress reports Listing statistics Price assessment
Acceptance Contingency removal
Inspections Title Disclosures
1-2 Days
1-2 Days
9
10
Close
Close
Sales report
Sales report
Representing Your Home
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2
4
Staging
Imagery
Launch
Floorplan
Appliance upgrades Furnishings Virtual staging
Daytime photography Twilight photography Aerial footage Lifestyle video
MLS and syndicationNetworkingSi gnage
Traditional floorplan Virtual walkthrough
5
9
3
6
7
8
Listing Launch
Signage
Email Campaign
Print Campaign
Compass.com MLS Syndication
Townhouse sign Window decal Open house sign
Property announcement Open house invitations Company email inclusions
Postcards Brochures Advertising Public relations
10 Digital Campaign Paid social media promotion Feature on Compass channels Advertising
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
Create Early Demand
Drive Buyer and Seller Excitement
Get More Exposure
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing.
Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they're searching to help maximize traffic.
Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Networking Capabilities Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Open House Events There's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.
45% The percentage of buyers who attend open houses over the course of their search process
Representing Your Home | Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates. it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Email Marketing Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driventargeting to ensure your listing arrives in precisely the right hands.
On the Market
Eye-catching design Our crisp, clean aesthetic beautifully frames your images and listing details.
Intelligent targeting A variety of layouts lends itself to both consumer-facing and broker-facing messaging.
3088 Birkdale Dr. 5 Bed | 4 Bath | $1,450,000 This luxurious home is located in the prestigious Weston Hills Country Club with more than a half acre lot in a cul-de-sac. Enjoy the exquisite landscaping, golf & lake views, a relaxing heated pool makes it the perfect back yard for resting or entertaining. A large driveway with a 3 car garage allows for parking for various vehicles. This home offers fabulous unique
Mobile optimization With so many buyers viewing email on their phone, our scrolls are designed for both platforms.
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
7M+ Instagram impressions in 2018
2M+ Views on Compass YouTube channel
160K+ Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing.
1000
500
100+
Number of followers
Number of likes
Average reach per post
Our marketing team is actively posting valuable content in social media and advertising your home
facebook.com/teresasantana123 instagram.com/thesantanagroup/
Representing Your Home | Marketing Your Property
Your Media Plan Your property deserves an advertising strategy as unique as it is. Employing print, digital, and social channels, here’s how we’ll effectively reach your prospective buyer base.
Type
Description
Notes
Our City of Weston
Reaching over 150,000 homes every month throughout Broward County, we'll be able to reach qualified buyers with confidence.
Real Estate
Zillow.com
Zillow is the premier real estate website internationally, we will boost your home in our Zillow profile showcasing your home over other homes in Weston.
Social Media
Facebook, Twitter
With over 1000+ followers and hundreds of likes, our listings have the social media exposure that will bring more buyers to your home.
Social Media
As a primarily visual platform, Instagram will allow me to show off your home's most compelling features.
Website
www.santanagroupre.com
Our website is full of information about real estate buying and selling and will feature our listings prominently.
Website
www.compass.com
Compass' website is visited by thousands of buyers daily looking for their next home.
Representing Your Home | Marketing Your Property
Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer profile, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Regional Advertising Using an array of high-impact opportunities, we put our listings at the local intersections that matter most.
Modern Luxury Miami
Haven
Lifestyle Magazine
50K+ Circulation
10K+ Circulation
558K+ Readership
210K+ Total readership
3.7M+ Average home value
43 Average age of reader
$304K+ Average HHI
$400K+ Average HHI
$720K Average home value
77.6M US users
20K+ Monthly views per listing
1B Monthly active users
1k Average monthly clicks per listing
Digital
1.4B Daily active users worldwide $4.3B Average quarterly advertising revenue (US & Canada)
$2M+ Average HH net worth of readers
Representing Your Home | Marketing Your Property
Driving Tra c to your Listing We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout
We track these browsing preferences and use them to form your listing's buyer profile.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We find the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Representing Your Home
Supporting Your Sale
How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Seller Communication
How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
Discovering Compass How we’re building the first modern real estate platform
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
100K+
Our company valuation, with $1.5B in financing raised
Transactions closed across the country in 2019
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.
15k+
130+
Compass agents nationwide
Compass cities
300+
$88B+
Compass offices
Total sales volume in 2019
Discovering Compass
National Rank In just six years, Compass has swiftly ascended to become the nation's #3 brokerage by volume and the #1 largest independently owned brokerage.*
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
*Compass 2019 sales volume is reflective of partnership with Pacific Union and Alain Pinel. Source: REAL Trends 2019
Discovering Compass
Our Regional Success A look back at how we've transformed the market.
2015
2017
2018
August
March
July
January
Compass launches in Miami with seven founding agents
Closes $40M sale in Manalapan with a Compass buyer
Launches Naples office with five founding agents
Market coverage expands to West Palm Beach and Jupiter
December
April
December
Unveils Florida flagship office on Miami Beach's Lincoln Road
Launches new commercial division
Closes the year with ~$588M in sales volume
June
May Hits 200-agent mark, a 150% increase in less than two years
June
March
Closes Miami's highest price-persquare-foot condo YTD at the W South Beach
Opens second office on Coconut Grove's South Bayshore Drive
Expands Compass Development Division to Florida
Unveils Ft. Lauderdale office on East Las Olas Boulevard
2016
Acquires boutique Aventura brokerage, ICS Realty
December
July
Acquires Barclay's Real Estate, increasing agent count to 100
Market coverage expands to The First Coast and Punta Gorda
Discovering Compass
THE SANTANA GROUP Teresa and Armando Santana
Teresa Santana Broker Assoc. (954) 873-1586 tere.santana@compass.com