Why it’s Worth Targeting Keywords with No-To-Low Monthly Search Volume? The trend of search engine optimization keeps changing. Though, one cannot deny the huge attention to keywords. As it is a keyword that plays a crucial role in building a promotional and optimization strategy. There are many paid and free tools that help SEO professionals in targeting potential keywords. If you have been wondering why, despite targeting high volume keywords and ranking well in major search engines why the traffic fails in delivering conversion or adding revenue the it is a time to give a thought to your keyword strategy and start focusing on keywords that are less in demand or have a less or no search volume yet have a potential to contribute in your revenue earning. Yes, we are talking about long-tailed keywords. Targeting long-tailed keywords may bring a few visitors but it has the potential to bring a visitor who has a higher chance of converting into a lead. If a visitor is so specific and dropped at your website then there are higher chances that the visitor will call to take action. How to make the most with the low volume keywords? Since the SEO architects around competitive and high volume keywords and ignoring the high potential keywords can bring the performance down. One of the biggest challenges that an SEO professional experience is to create a balance between high volume and low keywords and their content can come to your rescue. A content strategy is specifically designed to catch the longtailed keywords. Since working with the long-tailed keyword is more like heading in a direction without a map. As them is no data to support you, but you had to rely on the insight? Even if the search phrase has the potential to bring seasonal visitors or 10 visitors in a month with a higher chance of converting in a lead it can give your business a big push. Let’s take an example phrase like the wedding in Italy has a higher search volume. It is targeted by many of your competitors, its value is high and competition makes it more difficult to achieve ranking for such phrases. Even if a visitor found you there are chances that they will rebound to another website. Now consider a long-tailed keyword such as summer wedding in Italy (or add popular destination), or be more specific and consider a month that could provide a chance to plan a budget wedding due to offseason. Now you know that there could be a few visitors searching for you, but one can be definite about their target. Focus on conversion-focused phrase: Choose low competition and low volume keywords. You cannot figure out these phrases with the help of keyword tools, but you have to rely on your experience and strategy. You need to design a landing page that is specifically designed for hyper-specific search term ad you have to be very careful with the content, as it is the content that is supporting the agenda and it should offer to the visitor what they are looking for.
Another easy way to target hyper keywords in a single approach is to create large blogs with maximum usage of low volume keywords. Several contents are created covering a range of potential keywords. The approach is more generic rather than focusing on a specific search phrase. No matter which approaches one takes for targeting long-tailed keywords, investing in quality content can make the approach more promising. Consider the niche, visitors, their behavior, marketed trend especially if the product or services can experience seasonal high and low search depending on the season. Earlier it was believed that targeting a high volume keyword is the key to make to SEO plan successful. But as the competition has been increasingly targeting high volume keywords have become more challenging since these keywords are targeted by several competitors. Even if you rank well in SERP there is less chance of getting a conversion. Instead of investing your time and money on high search volume keywords with low conversion rate, focus on less searched yet more niche related keywords and plan a different strategy. Such unconventional approaches are not easy to execute and one needs the help of the Houston SEO experts. Their exposure, knowledge, and experience make it easier for them to try new methods along with the conventional approach. It is equally important to ensure that the position of the website does not get negatively affected by the new approach. The purpose is to expand the business using a different approach. Since there is no set guide to ensure success when it comes to focus on low volume long phrase keywords one has to be flexible and alert. Make a well-defined strategy before rolling out the plan, measure the result from time to time and amend the plan accordingly. Remember, it is not a trial and error method but it should be based on a concrete research and analysis work. ArmaVita Digital, one of the leading SEO service providers in Houston has a team of professional SEO executives. They have the experience to take care of our SEO. Whether you want the conventional SEO plan to provide stability to your website or wish to bring some change in your earning dynamics with the latest approach, they can provide a complete SEO solution to your business. Request a quote and find out how their innovative approach can bring changes in your website’s performance. Contact Details:Business Name: Address: 9360 N Sam Houston Pkwy E Ste. 650, Houston (TX) Zip Code: 77396 Phone: 832-7255739 Email: team@armavita .com Website: https://armavita. com/houstonseo-company/