MASTER BUILDERS APRIL 2023 FLORENCE LUNCHEON

With special guest speaker, Lisa Greeberg

On Friday, April 28, 2023, the Master Builders Association of NSW (MBA NSW) hosted the Florence Luncheon, with more than 240 guests attending the event.

MBA NSW awards and events manager Amanda Kelly gave the audience a historical overview of Florence and outlined the magazine’s purpose.

The name Florence refers to Florence Mary Taylor, who was born in 1879 and was a prominent advocate in Australia’s architectural, building and town planning worlds.

Florence was Australia’s first professionally qualified practising female architect. She was the first woman in Australia to qualify as an engineer and the first woman to fly in a glider. She was a long-time town planning advocate, an influential technical journalist and editor, a successful commercial publisher, a passionate advocate for free enterprise and a prominent socialite. Florence also published the MBA’s official mouthpiece, Building Magazine, for decades.

Master Builders Australia and Women Building Australia CEO Denita Wawn provided some statistics and updates about the increasing number of women in the construction industry and the progress made, including the ongoing programs implemented by Master Builders to encourage more women to enter the traditionally male-dominated industry.

Denita pointed out, “Women are the solution to the skills and labour shortage the construction industry faces.”

Guest speaker Lisa Greenberg shared her story of overcoming alcoholism and rising from rock bottom. Lisa’s inspiring journey to succeed was profoundly moving and empowering, touching the guests who attended.

Lisa’s “10 happiness hacks” were practical tips for bringing joy and positivity into daily life.

Master Builders NSW and Women Building Australia are committed to supporting women in construction, building, and trades and will continue championing the cause.