THE COLLECTIONS 2014/2015
CONTENT TRADITION RE-INTERPRETED THE COLLECTIONS THE MANUAL COLLECTION Calibre AMW11 Manual Fire Manual Water/Earth/Air
THE GRAVITY COLLECTION Calibre AMR13 Gravity Water Gravity Fire/Earth/Air
THE TOURBILLON GRAVITY COLLECTION
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Calibre ATM13 Tourbillon Gravity Earth Tourbillon Gravity Water/Fire/Air
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14 15 16 17
THE GRAVITY DATE COLLECTION
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Calibre ADD14 Gravity Date Fire Gravity Date Water/Earth/Air
19 20 21
THE ONE WEEK COLLECTION Calibre ARM09 One Week Earth One Week Water/Fire/Air
THE TOURBILLON COLLECTION Calibre ATC11 Tourbillon Water Tourbillon Fire/Earth/Air 4
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22 23 24 25
26 27 28 29
30 31 32 33
THE RACING COLLECTION
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Calibre AMW11-MR Racing Manual Calibre AMR13-MR Racing Gravity Calibre ARM12 Racing Carbon Calibre ATC11-MR Racing Tourbillon
36 37 38 39 40 41 42 43
THE SKELETON COLLECTION Calibre ARM09-S One Week Skeleton
THE MANUFACTURE Design Fabrication Decoration Assembly
44 46 47
48 50 51 52 53
TRADITION RE-INTERPRETED Everything under one roof At Bözingenstrasse 46 in Biel/Bienne, each division of Armin Strom AG is grouped within a single building, rebuilt to meet the needs of the Manufacture.
At first sight, the Armin Strom AG of today has little in common with the master skeletonizer’s earlier business. Individual pieces made meticulously by hand took centre stage and, for many years, Armin Strom worked alone. Today, the company is a true watchmaking Manufacture equipped with the most modern machine tools, its employees producing watches in limited series in its own factory.
Today, Armin Strom AG continues to develop and manufacture new watches oriented to contemporary design. Here, the visible movement is not only mechanically in focus, but also optically. The way the spring, the gear-train and escapement interact with each other becomes a three-dimensional experience for the observer in which the functionality is transparent: a new interpretation of the watchmaking tradition of skeletonising.
Nevertheless, there are many similarities with Armin Strom, past and present. For one, without Armin Strom, the person, there would be no brand. Above all, it’s Armin’s watchmaking values that characterise the company today: a passion for the smallest detail, striving for technical and aesthetic perfection. Furthermore, it’s the belief that – as an object of fine mechanical art – a handfinished movement is too good to remain hidden between a watch face and case back.
A prerequisite for making watches with movements manufactured in-house was to build up parts production capabilities, from 2008. Only those who make their own plates, bridges, levers, springs, wheels, pinions and screws can control the production process at all levels and thereby bring a movement from idea to production with the required quality. All timepieces in the current collection are limited, and so too, the models of tomorrow will be produced in series of hundreds, rather than thousands.
Serge Michel, born in 1978 in Burgdorf, Owner of Armin Strom AG and responsible for sales and company management. Claude Greisler, born in 1978 in Burgdorf, Director, responsible for the construction and design of Armin Strom watches, and for company management.
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THE COLLECTIONS
Our watches show more than just the time. 8
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THE MANUAL COLLECTION
CALIBRE AMW11 16 ½’’’ MOVEMENT Manual winding ø 36.60 mm Height 6.00 mm 18’000 A/h 20 jewels 112 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds
The overcoil spring has a so-called Breguet endcurve where the expansion is patently more concentric than with a conventional flat spiral. 10
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MOVEMENT Armin Strom calibre AMW11 Manual winding CASE 18ct rose gold Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine brown alligator horn-back strap as well as an additional brown rubber strap BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18ct rose gold is available on option
MANUAL FIRE RG11.MF.90
EDITION 100 pieces 12
MANUAL WATER
MANUAL EARTH
MANUAL AIR
ST11-MW.05 Stainless steel case
ST11-ME.90 Stainless steel PVD black case
TI11-MA.11 Titanium case
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THE GRAVITY COLLECTION
CALIBRE AMR13 16 ½’’’ MOVEMENT Automatic winding ø 36.60 mm Height 6.00 mm 18’000 A/h 32 jewels 171 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds
The diameter of the rotor is smaller than the diameter of the going barrel.
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MOVEMENT Armin Strom calibre AMR13 Automatic winding CASE Stainless steel Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING White with founded appliques STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap BUCKLE Ardillon buckle in stainless steel, a double-fold clasp in stainless steel is available on option
GRAVITY WATER ST13-GW.50
EDITION 100 pieces 16
GRAVITY FIRE
GRAVITY EARTH
GRAVITY AIR
RG13-GF.90 18ct rose gold case
ST13-GE.90 Stainless steel PVD black case
TI13-GA.50 Titanium case
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THE GRAVITY DATE COLLECTION
CALIBRE ADD14 16 ½’’’ MOVEMENT Automatic winding ø 36.60 mm Height 6.20 mm 18’000 A/h 30 jewels 206 individual parts Single going barrel Power reserve 5 days FUNCTIONS Hour, minute, small seconds, date display with day/night indication
The date corrector is situated at 10 o’clock.
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MOVEMENT Armin Strom calibre ADD14 Automatic winding CASE 18ct rose gold Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine brown alligator horn-back strap as well as a brown rubber strap BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18ct rose gold is available on option
GRAVITY DATE FIRE RG14-DF.90
EDITION 100 pieces 20
GRAVITY DATE WATER
GRAVITY DATE EARTH
GRAVITY DATE AIR
ST14-DW.50 Stainless steel
ST14-DE.90 Stainless steel, PVD black
TI14-DA.50 Titanium
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THE ONE WEEK COLLECTION
CALIBRE ARM09 16 ½’’’ MOVEMENT Manual winding ø 36.60 mm Height 6.20 mm 18’000 A/h 34 jewels 146 individual parts Double going barrel Power reserve 7 days FUNCTIONS Hour, minute, small seconds, power reserve indicator
The differential gear brings the power reserve indicator to life.
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MOVEMENT Armin Strom calibre ARM09 Manual winding CASE Stainless steel PVD black Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine black alligator horn-back strap as well as a white rubber strap BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option
ONE WEEK EARTH ST10.WE.40
EDITION 100 pieces 24
ONE WEEK WATER
ONE WEEK FIRE
ONE WEEK AIR
ST10-WW.05 Stainless steel case
RG10-WF.5N 18ct rose gold case
TI10-WA.11 Titanium case
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THE TOURBILLON COLLECTION
CALIBRE ATC11 16 ½’’’ MOVEMENT Manual winding ø 36.60 mm Height 6.20 mm 18’000 A/h 24 jewels 184 individual parts Double going barrel Power reserve 10 days FUNCTIONS Hour, minute, small seconds, Tourbillon
The regulator is situated on the same axis as both pivot housings.
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MOVEMENT Armin Strom calibre ATC11 Manual winding CASE Stainless steel Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING White with founded appliques STRAPS Delivered with a genuine blue alligator horn-back strap as well as a blue rubber strap
TOURBILLON WATER
BUCKLE Double-fold clasp in stainless steel
ST13-TW.50
EDITION 50 pieces 28
TOURBILLON FIRE
TOURBILLON EARTH
TOURBILLON AIR
RG13-TF.90 18ct rose gold case
ST13-TE.90 Stainless steel PVD black case
TI13-TA.50 Titanium case
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CALIBRE ATM13 16 ½’’’
THE TOURBILLON GRAVITY COLLECTION
MOVEMENT Automatic winding ø 36.60 mm Height 6.20 mm 18’000 A/h 26 jewels 197 individual parts Single going barrel Power reserve 110 hours FUNCTIONS Hour, minute, small seconds, Tourbillon
In the tourbillon, the Breguet terminal curve of the balance-spring improves the accuracy. 30
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MOVEMENT Armin Strom calibre ATM13 Automatic winding CASE Stainless steel PVD black Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m DIAL RING Black with founded appliques STRAPS Delivered with a genuine black alligator horn-back strap as well as a black rubber strap
TOURBILLON GRAVITY EARTH
BUCKLE Double-fold clasp in stainless steel PVD black
ST14-TE.M.90
EDITION 50 pieces 32
TOURBILLON GRAVITY WATER
TOURBILLON GRAVITY FIRE
TOURBILLON GRAVITY AIR
ST14-TW.M.50 Stainless steel case
RG14-TF.M.90 18 ct rose gold case
TI14-TA.M.50 Titanium case
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THE RACING COLLECTION
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CALIBRE AMW11-MR 16 ½’’’ MOVEMENT Manual winding Bridges made from original motor block of an F1 car ø 36.60 mm Height 6.20 mm 18’000 A/h 20 jewels 112 individual parts Single going barrel Power reserve 5 days
MOVEMENT Armin Strom calibre AMW11-MR Manual winding CASE Stainless steel PVD black and Titanium Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m
FUNCTIONS Hour, minute, small seconds
DIAL RING Black with founded appliques STRAPS Delivered with a black alligator leather strap as well as an additional black rubber strap. BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option
RACING MANUAL ST14-MR.90
EDITION 50 pieces 36
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CALIBRE AMR13-MR 16 ½’’’ MOVEMENT Automatic winding Bridges made from original motor block of an F1 car ø 36.60 mm Height 6.20 mm 18’000 A/h 32 jewels 171 individual parts Single going barrel Power reserve 5 days
MOVEMENT Armin Strom calibre AMR13-MR Automatic winding CASE Stainless steel PVD black and Titanium Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m
FUNCTIONS Hour, minute, small seconds
DIAL RING Black with founded appliques STRAPS Delivered with a black alligator leather strap as well as an additional black rubber strap. BUCKLE Ardillon buckle in stainless steel PVD black, a double-fold clasp in stainless steel PVD black is available on option
RACING GRAVITY ST14-GR.90 The movement plate reflects the shape of an F1 engine. 38
EDITION 50 pieces 39
CALIBRE ARM12 16 ½’’’ MOVEMENT Manual winding Bridges and plate with carbon inlays ø 36.60 mm Height 6.20 mm 18’ 000 A/h 23 jewels 159 individual parts Double going barrel Power reserve 7 days
MOVEMENT Armin Strom calibre ARM12 Manual winding CASE Titanium Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m
FUNCTIONS Hour, minute, small seconds
DIAL RING Black with founded appliques STRAPS Delivered with a black high-tech leather strap as well as a black rubber strap BUCKLE Ardillon buckle in titanium, a double-fold clasp in titanium is available on option
RACING CARBON TI12-RC.90
EDITION 50 pieces
Carbon inlays cut out by micro water jet. 40
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CALIBRE ATC11-MR 16 ½’’’ MOVEMENT Manual winding Bridges made from original motor block of an F1 car, fully skeletonised ø 36.60 mm Height 6.20 mm 18’000 A/h 24 jewels 184 individual parts Double going barrel Power reserve 10 days
MOVEMENT Armin Strom calibre ATC11-MR Manual winding CASE Titanium PVD black Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m
FUNCTIONS Hour, minute, small seconds, Tourbillon
DIAL RING Black with founded appliques STRAPS Delivered with a black alligator leather strap with red stitches as well as an additional black rubber strap. BUCKLE Double-fold clasp in stainless steel PVD black
RACING TOURBILLON ST14-TR.90
EDITION 2 pieces 42
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THE SKELETON COLLECTION
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CALIBRE ARM09-S 16 ½’’’ MOVEMENT Manual winding Skeletonised main plate, gear-train bridges, barrel-bridges decorated with classical hand-engravings ø 36.60 mm Height 6.20 mm 18’000 A/h 34 jewels 146 individual parts Double going barrel Power reserve 7 days
MOVEMENT Armin Strom calibre ARM09-S Manual winding CASE 18 ct rose gold Sapphire crystal and case back with anti-reflective treatment ø 43.40 mm Height: 13.00 mm Water-resistance: 5 ATM, 50 m
FUNCTIONS Hour, minute, small seconds, power reserve indicator
DIAL RING Sapphire with founded appliques STRAPS Delivered with a genuine black or brown alligator horn-back strap as well as an additional black or brown rubber strap. BUCKLE Ardillon buckle in 18ct rose gold, a double-fold clasp in 18 ct rose gold is available on option
ONE WEEK SKELETON RG14-WS.5N
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EDITION 50 pieces 47
THE MANUFACTURE
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DESIGN
FABRICATION
With only a few exceptions, Armin Strom designs and manufactures all the parts of the Manufacture’s movement in-house: plates, bridges, wheels, levers, springs, screws. A decision in favour of quality: those who control the manufacturing process from raw material to end product can stand behind their watch without any ifs or buts. Quality is also at the forefront when it comes to fundamentally renouncing stamped movement parts. At Armin Strom, the parts are drilled, milled, turned and wireeroded but never stamped. In a later date, the timepieces are finished in myriad ways: through skeletonizing, engraved bridges, the application of decorative grained patterns or polished levers.
Eroding: the profiles of bridges, levers and springs are cut out by material-preserving wire erosion.
Even in the early phases of development, design and fabrication work closely together – a major benefit in a small Manufacture. 50
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DECORATION
ASSEMBLY
Almost finished – Setting the hands is one of the final operations before encasing the movement.
By decorating its watch movements by hand with polishing of the movement parts, engravings and ground patterns, the Armin Strom Manufacture is keeping alive the time-honoured craft values of the watchmaker’s art. Some of the small details of the finish are only visible under the loupe.
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ARMIN STROM AG Bรถzingenstrasse 46, CH-2502 Biel/Bienne Switzerland Tel. +41 (0) 32 343 33 44 Fax +41 (0) 32 343 33 40 info@arminstrom.com WWW.ARMINSTROM.COM Facebook: www.facebook.com/arminstrom Twitter: www.twitter.com/arminstrom Instagram: www.instagram.com/arminstrom