Design portfolio based on action. by Armstrong Jeong

PORTFOLIO WONDO JEONG

2009

2010

2011

2012

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WONDO JEONG ( 1986 ~ ) INTERACTIVE PRODUCT DESIGNER 2010.07.08 KJEIRAG BOLT IN NORWAY

CONTENTS

INDUSTRIAL DESIGN PROJECTS

Product designs and a vehicle

Sustainable camping peg

United brand identity making - Busan self-supporing center

Starting a business - Handmade burger shop â&#x20AC;&#x2DC;imâ&#x20AC;&#x2122;

Nanchang street redesign project - Nanchang university in China

Upcycling steel project - Coex exhibition in Seoul

Sustainability study - Domus academy in Millan

Car accessories - Kia mortors

Korea elite student creativity competition - Unist in Ulsan

Visual design works - B/I , business cards and package

One-hand guitar

Weight machine and UI design for silver

Organizer hanging on the partition

Hyundai ; Rotem camping train

Water purifier working by water wheel

Precise scissors with holding ruler

Tumbler with multi-functional strap

Self - supporting cooking pot

USB design can be used anywhere

AIr purifier robot + pot

Mp3 player for everyone

Materials and manufacturing 58

Injection molding, extrusion and et cetera methods

FUNDAMENTAL SKILLS 60

EXTRACURRIRULAR ACTIVITIES

3D modeling, rendering and 2D practices

PICTURES IN GLOBAL

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PRODUCT DESIGN

Eternal Light Peg

- Camping equipment design

One Hand Guitar

- Guitar design for the disabled

Weight Machine

- Weight machine generating by air

Hanging Organizer

- Organizer design on the partition

Ro Camp

Accurate Scissors

Mini HP

Strap Tumbler

- Hyundai Rotem train design

- Water purifier for the afflicted

- Scissors design with multi-functional holder - Tumbler design for the elderly

Self Supporting Cooking Pot

- Pot design which does not need a pot stand

Syringe USB

- USB can be used anywhere

Air Purifier robot

- Air purifier and flower pot

Mp3 player + Foldable speaker

- Mp3 player having an innovative speaker

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SUSTAINABLE CAMPING EQUIPMENT Eternal light peg ; Workshop with Domus academy in Milan.

Sweden

FROM MY EXPERIENCE

BACKGROUND

While I was travelling in 14 countries in Europe, always set the tent and slept in nature. At that time, because I did not enter charging camping sites, it was impossible to use electricity without generator. For the reason, we found that having a meal is inconvenient and it is dangerous to walk around the tent at night. After my collegue got hurt in the darkness without any lights, we decided to make the fire, but it was too dangrous for both people and the forest. As a result of my experience, I deciede to start the project in Domus Academy and used the new technology to creat innovative product for camper who may have similar experience.

These days camping is one of the most popular outdoor activity. However people frequently get hurt or lost where the tent is. It is because, owning individual electricity system, which can make the light, is difficult in an outdoor area. In order to deal with these problems, â&#x20AC;&#x2DC;Eternal light pegâ&#x20AC;&#x2122; is designed. By MFCs: Microbial fuel cells technology which is sustainable, it makes the light and never be turned off. For the last, I can say that the design is promising. It is because, with the pegs, more activities will be feasible with unlimited energy. Such as, mosqito Oct / Individual project ] control or expelling the[ 2011. snake.

Luxembourg

Italy

CAMPING EXPERIENCE IN PERSON. Norway

Swiss

France

Belgium

Eternal light peg The peg never turns off

Anodized aluminum Main energy source

Cation - selective membrane

Plant

Cathode (-) Made with Zinc Anode (+) Made with Copper

= CH3COOH Bacteria

Action Action // 88

Where is my tent?

Because tent pegs are hardly recognizable, people get hurt frequently

At night, it is difficult to find where the tent is

I’m here !

Problems avobe are not our business any more

Pegs can be charged by itself, while they are being planted anywhere, if there is soil. By MFCs technology it generates itself and produces the electricity. Finally ‘Eternal light peg’ emit the light itself. Users pick some of charged pegs up and bring them to where they want to pitch a tent.

Pick up !

Application With shiny pegs, people can set up the tent easily. Because pegs emit light themsleves,

it is much more easy to find where the tent is even it is compeletely dark.

As a result, people enjoy camping safely with eternal light anytime and anywhere.

In addition, pegs can generate themsleves without any electricity system on the soil, people can use them by their needs. For example, Pegs can be the small light on the flower pot. Also, if people enjoy the gardening, they can hamer pegs wherever they want . Finally pegs provide beautiful atmosphere.

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UNIVERSAL GUITAR DESIGN One Hand Guitar ; Guitar design for people having disability.

The sufferings of the disabled are divided into physical pains and psychological distresses. The moments of getting hurts are derived from alienation from the society rather than suffering from daily life because of disability of the body. Unfriendly consciousness to the disabled that has been existed in the society yet isolates them more. The concept was to make the disabled sympathize and communicate with persons through materials by which all were able to match together, and the subject matter is ‘Music’.

Music is one of effective psychotherapy methods. Also, music works as an element by which all can match without boundaries. We intend to inspire the disabled so that they make moments of being able to match with others naturaly while playing the music directly. The reason of selecting ‘guitar’ is laid in a fact that it is recognized as the most usual instrument to the public. In order to make the disabled having physical penalty play the guitar skillfully without restrictions, different designs from general guitar structures were necessary. [ 2012. May / Team Project : Rendering, Photoshop retouching and Application scene direction]

“ Disability, Alienation and Wound...”

“ From now on, you are not alone.!”

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One-Hand Guitar is a solution that reorganizes the guitar so as to play it skillfully with one hand only. The disabled who can use one hand owing to physical disability are main users, and non-disabled

persons are able to treat the musical instrument easilly too. If stepping on the pedal instead of thrumming on the guitar strings, the setting cord is changed accordingly. It is OK to hit the guitar strings

The guitar is a musical instrument that both hands shall be used for doing performances. In order that the disabled who have restrictions on using one arm (wrist or finger) can play the guitar, ways of replacing roles of unused hand have to be found out. Also, accessibility has to be raised so that the beginner is able to be fully aware of its usage easily.

userâ&#x20AC;&#x2122;s one hand. The disabled feeling the sense of alienation can associated with others easily through music, and those who contact the guitar first are able to enjoy it without learning separately.

“How the guitar performance is possible only with one hand?”

Now, you are playing the G-chord

of the display You can change types to ‘Tab score’ mode

Change to the D chord while you are stepping on pedal

Display Module The liquid crystal displaying progress information of repertories.

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Pick-up Vibration of the string is perceived and then changed into electric signals

Bettery

Head Peg Roles of fixing six strings, and it is tied up to the upper cowl

Bridge Saddle

In order to make guitar performances possible only with hitting strings, different structures from existing ones are required. As there is not the plate, string vibrations that make same sounds usually output sounds through the speaker after being changed into previously setting sounds through unique processes.

Speak Hole Bulit-in speaker is used for making sound without the plate and rolling pipes. Through the external terminal, it can be connected to headphones or large speakers.electric signals are carried out too.

Electric Converter The output device of making outputs available by changing the inputted sound occasionally whenever hitting the string according to the chord that was programmed previously. Equalizer roles that can adjust the tone so as to fit to oneself together with that of amplifying electric signals are carried out too.

Foldable Neck

Elements that make comportable to use Several elements were added so that the disabled can use the guitar comfortably to the maximum Through convenient elements, accessibility to the musical instruments become raised from all persons. As thickness of the string is equal, users are not bounded regradless of playing the guitar with left hand or right one.

Attachable/Detachale Pedal

Easy Pad When playing the guitar, users can enjoy performances comfortably because the pad is able to be fixed to the body.

Strap

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THE DESIGN FOR NEW SILVER-GENERATION Academic-industrial collaboration between Inje Univ. and Dongsung industry.

These days, doing exercise in a gym is the most popular activity for health. However, most weight machines look blunt also most of them are designed for younger generation.

The design started from these problem. The main target of user is the upper-middle classes elderly who can spend time and money to care their health in a gym. To admit the requirement of client, I used lime color to point out the design better and hide needless parts such as wires to make the design simple. [ 2009. Aug / Team Project : Structure research, 3D modeling, rendering and Color selection ]

Turning to the concept and how it works, firstly, the exercise tool operates by air. Because of that, there is no energy consumption except the screen. Thus, I can say that the design is eco friendly.

In addition, the machine plays the role as a rehabilitation by air. Second, it is designed for the silver. It means that all generation can use it easier than normal weight machine.

1. Rotary torso 2. Back extension 3. Back extension ver.2

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Additionally, there is touch pad monitor which can manage individual information. For example, before using the machine, people check their body conditions first such as weight, height and muscular strength. After this they use their card and ,finally, weight machine will adjust suitable condition for them automatically as if all users can train themselves with their personal trainers.

Finally, the product is tested with the elderly, the disabled and personal trainer as an usability research before releasing the design in a real market.

As a result of the project, I studied regarding manufacturing process and appropriate materials and leant the way of thinking of design to be manufactured in practice.

Analysis body composition

Send file from PC to mobile

Prescribe exercise

Exercise Flow

Send the data

Exercise

â&#x20AC;&#x153; The air-smart weight machine for EVERYONE.â&#x20AC;?

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THE DESIGN FOR NEW SILVER-GENERATION Academic-industrial collaboration between Inje Univ. and Dongsung industry. [ 2012. Oct / Team Project : Space analysis, 3D modeling, rendering and application scene direction ]

<Finding definition > Nowadays, people often say that the office is a battle filed in today’s society which is extremely busy. The more officers are busy, the more people feel hardness to clean their desks up. For the reason, many organizers are produced. However it, ironically, place the space on the desk as well.

I found the problem from the context and conducted the research about offices especially desks. As you can see that busy offices have messed desks. With this, I found the interesting point that partitions which have as big space as desks are so clean, even if the desks are so dirty.

The desk is fulled with many items Otherwise the partition is so clean

<Space analysis of the desk with partitions> “ WHAT IF WE MOVE OFFICE SUPPLIES FROM THE DESK TO THE PARTITION?” Free space

Working space

Free space

The main concept of the product is that moving office supplies, which place the space as a matter of course, from desks to partitions then people would work so well with much bigger space and nicer

In addition, since the product is made with flexible material, users can hang anything so easily rather than original organizers which have limited space.

Plastic holder:PVC Injection molding

Steel bar with a hole:Aluminum

Extrusion and drilling

Silicone organizer:Silicone rubber Injection molding

Snap-fit assembling

Holder-partition / Holder-steel bar

U shape Steel bar:Aluminum Extrusion and bending

Holder for two close officers ( Becasue of that Compaies normally purchase office supplies in bulk)

DIY style object. As a reuslt of that, package will be minimum and so it is sustainable. (reduction the number of shipping )

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By the silicone organizer, people can hang anything they want to place. Additionally it still plays the role as a partition such as the space for the post-it or pictures, even though it covers the partition,

In addition, it has an amazing potential, because it is modularized so it could have a number of applications such as white board.

For the items which are often used or too big for the silicone pad, special accessories, such as a box, can be added for the product.

Which one is your taste?

Luxury style

Throughout the usability ‘hanging’, the product is given a name as ‘HANG’. With the first letter of the name ‘H’ and the shape of the product, BI is born. The color of BI of the package represent the true color of the product.

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THE ADVANCED CONCEPT OF A TRAIN The train design providing both a transportation and an accomodation.

Escaping from traffic jam and travelling beautiful mountains and oceans through a train is one of the best hope of modern people. However, a trip by train has a limitation. For example, even if we arrive at the destination, we have to find an accommodation out. In this case, without personal vehicle, it is hard to find easily then we will get tired even before enjoying the travelling.

In addition, camping is the most popular leisure activity on a holiday. For these two reasons, the camping train is designed to satisfy both needs. The main concept of the camping train is that people can use one of the train cabin as a their individual camping car. With this concept, we do not have to worry about traffic jam from the start to the end. Additionally, there is no inconvenience by a narrow seat on the train, because the camping train provides personal space. [ 2009. Feb / Team Project : Concept building and Application scene direction ]

MOTIVATION

Train providing camping system

Action Action // 26 26

When travellers arrive at their destination, the train stops and travellersâ&#x20AC;&#x2122; train cabin is divided from the main body of train. Then it goes to camping site which is specially prepared for the camping train users.

As a result of this service, we do not have to own and drive our camping car and caravan to camp. Also, people may not feel tiredness and will enjoy convenient and comfortable journey, because there is no driving time at all. Of course, there is no car accident.

In conclusion, people can enjoy their travelling faster and more convenient than ever. Plus, the camping train brings optimistic effect for our planet, because it is one of public transportation which effects relatively less harmful impact for our environment.

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SMALL ADDITION TURNS TO HUGE HELP Strap tumbler; Tumbler design for everyone.

These days, many people are carrying portable tumblers. However, there is no tumblers for seniors or the disabled. If someone has not enough power or energy, the user might have lots of inconveniences using the handless cup. Due to their weak grip power, they often drop their cup to the floor. For the reason, strap tumbler is designed. Through adding just one element : strap, people who are even weak to grip the tumbler can use it and drink easily. In addition, throughout the strap, the tumbler can be hanged on anywhere, if there is a hanger. In terms of design visually, the strap can provide a number of selection to satisfy customers through various colors and patterns. Although the idea is small, it brings optimistic advantages for many kinds of people such as the elderly, the disabled and even kids who have too small hands to grip a tumbler. [ 2012. Jan / Individual Project ]

Because people such as the disabled and the elderly are extremely weak to even grip a cup, they have to be helped by someone else to drink or use a holder and straw. I believe it is still inconvenient and looks inhumane.

â&#x20AC;&#x153; However, with the just one strap, all can grip the tumbler without any inconvenient.â&#x20AC;?

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NOT ONLY CONVENIENT BUT STYLISH

Strap tumbler; Various colors of application

Even if the addition is just one, it can bring huge changes. For example, strap will be the main characteristic point for the tumbler with various colors or patterns then it provides a number of choices for customers.

With this, we can expect stimulating consumption and it ,finally, brings positive-economic benefits. This is not only convenient design for the people who are out of sorts but also stylish for everyone.

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SUSTAINABILITY SAVES US Water purifier design â&#x20AC;&#x2DC;MINI HPâ&#x20AC;&#x2122; : Hydroelectric Power

Although there is sufficient water in many countries, people living in some countries are still suffering from lack of quality water. Statistically, a number of people still die each year due to its poor quality which can cause serious diseases. This is due to the lack of water purifying systems providing fresh water to residents. This is an extremely serious situation, and with no electricity it is for this reason that the water is unsafe for human consumption. Background In order to figure the problem out I conducted a number of research and made some prototype to make the product [ 2011. Nov / Individual Project ] being practicle

RESEARCH AND ACTION!

Mock-up

â&#x20AC;&#x153; Mini HP relieves us.â&#x20AC;?

This water purifier produces fresh water using the waterwheel. Therefore electricity is not required to aid in the purification process. It is a sustainable design which can save not only human life but also the earth, as it requires no energy resources to clean waterv

The Motor which operates the waterwheel

Producing energy and saving it during the wet season

The product provides fresh water on demand

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Most parts of the product are made with relatively cheep materials in order to produce a great deal to as much as people who are suffering from a lack of water.

In terms of the process in visualization, the most significant point was the simple output and easy function in orderto use it anyone easily. Water Wheel Wings

Cover Glass Hinge

Filter

01 In a rainy day, water goes to â&#x20AC;&#x2DC;Mini HPâ&#x20AC;&#x2122; and hit the water wheel then the motor inside generates and produces energy purifying water.

02 It provides sustainable energy and drinkable water using the water wheel. With the water indicator, Users can check if water is being purified or not. They can then see how much water there is

HOT

COLD

One bottle = 1 Gallon In a survival situation, the bare minimum is 1 gallon per person per day. This would be used mainly for drinking and cooking. Each bottles can contain 1 gallon. http://www.buggingin.com/blog/ how-much-water-do-we-need-to-survive/

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SMALL ADDITION BUT STRONG FUNTION Accurate Scissors ; Easy, Accurate and Fast scissors.

Often, people scrap newspapers, magazines or photos to keep the impressive moments or precious memories. However, it is difficult to cut the papers straightly by scissors without any tools such as a ruler and a paper cutter. If the paper is extremely thin and flexible, it is even hard to cut straightly. For the reason, the ‘accurate scissors’ is designed.

In order to satisfy these needs for users, the guide stick is added and it provides some effective functions. The firtst, because the guide stick can hold the paper, we can prevent drooping the paper. Secondly, people can measure the length how much they want to cut with the ruler printed on the guide stick. Finally, it is safe. It is because, the guide stick prevent to touch between fingers and scissors’ edge In conclusion, throughout the just one guide stick, users can expect variety of functions. It is accurate and safe. [ 2012. Jan Feb / Team Project ]: 3D modeling and rendering, Application scene direction ]

ACCURATE SCISSORS

“It’s easy to cut straight.”

“ We often feel inconvenient when we cut papers with scissors , if the paper does not have any guide lines or be bent easily. These scissors with the guide sticks at axis on the side help cutting easily and correctly.”

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ACCURATE SCISSORS

Left handed

Right handed

‘Accurate scissors’ is designed for both users ; left handed and right handed people.

“ you can cut straightly and also courvedly. ”

The role of the guide stick 1

1. Holding the paper 2. Measuring the length 3. Cutting the paper 4. Protecting a finger

Without dotted line, it is impossible to cut a paper straightly. Even if there is the line drawed, people may feel hard to cut straightly as well.

Because the guide stick can hold the paper, people can prevent drooping the paper.

Secondly, people can measure the length how much they want to cut with the ruler printed on the guide stick.

Finally, it is safe. It is because, the guide stick prevent to touch between fingers and scissorsâ&#x20AC;&#x2122; edge

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NEW AND BETTER LIFESTYLE Self - supporting cooking pot design.

Often, we face embarrassing situation that the table is burned in a circle by hot cooking pot. It is because, people, sometimes, place boiling cooking pot or pan on the table without a pot stand. As a result of this, people will feel so bad just before meal time which suppose to be happy.

In this case, there is no problem, if we prepare a pot stand. However it is difficult to bring both a boiling pot and a pot stand together, because it is easy to burn ourselves to move hot saucepan. In addition, if you forget to bring a pot stand before carrying a pot, you have to call anyone else to place it first. I believe that many people have this kind of experience and it is bothering. However, with this innovative cooking pot, it is no longer problem for us. Because the pot has two legs which can support itself and ,finally, be placed on the table without a pot stand. [ 2011. Nov / Team Project : Rendering and Application scene direction ]

Glamour Shot Two legs cooking pot design

Action Action // 42 42

When people cook with the pot, it plays the roles as a normal cooking pot. After cooking, all we have to do is bringing the pot to where we want to place and push the buttons on the two handles. Then legs will appear and be fixed safely and people just need to place the pot on the kitchen table.

In conclusion, not only the innovative function but sentimental shape of the top of the pot and color will provide aesthetic appreciation, convenience and safety for us.

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SMALL CHANGE AND BETTER LIFESTYLE Syringe USB providing convenient file - exchange function.

‘Syringe USB’ is designed by advanced concept which can transfer computer files between two USBs as if injection and extracting by syringe without any computer connection. With the touch screen, people can easily search the files that they want. After that, they can transfer them by touching and dragging to any USB sticks. In addition, depending on the direction to drag, people can transfer the file like injecting and extraction of syringe. Also, the GUI such as injector and red cross provides visual information effectively and ,finally, it gives intuitive usability for users.

For the reason, users will experience the convenience, because they can share their files anywhere.

Last but not least, The design has vaccine function. Because of the reason, people do not have to worry about viral infection anymore while they are sharing files. ‘Syringe USB’ automatically check files in the other USB and cure a computer virus. [ 2012. Apr / Team Project : Concept making, Application scene direction ]

2012. 4. 24. PM. 7: 01 I need the photos we took yesterday. Do you have them now?

2012. 4. 24. PM. 7: 02 Sure, mate. I’ll give you them right away. Let’s meet on the lobby!

“What if, there is no computer?” USB is the most prevalent device to transfer files. However, there have to be the middle medium like desktop and laptop to give and take file. It means That it is impossible to share the file, if there is no computer, In order to figure out the problem and provide advanced function, the ‘Syringe USB’ is designed.

Action Action // 46 46

With ‘Syringe USB’, you can transfer the data wherever you are. Plus, the vaccine program installed protects your files.

You can insert the other’s USB to socket of Syringe USB

To give Search the file you want to ransfer and drag it to your firend

To take While taking the file, the ‘Syringe USB’ check the computer virus itself.

Cure Users do not have to worry about the viral infection anymore. The ‘Syringe USB’ cure the file infected by itself automatically.

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THE WAY TO ENJOY YOUR LIFE HEALTHIER Air purifier robot + flower pot.

AP pot is personal air purifier robot purifying air with plant. As we know, plant such as foliage plant purifies harmful components in air to clean one. Also, it eliminates electromagnetic waves. As result of combination between these plant and air purifier robot, users can expect much better and effective air purification than usual products.

The robot displays how air is good or bad with two colors. For example, if there is bad air condition like dioxin, formaldehyde or too much electromagnetic waves the light will be turned on red and purifies them straight away. After that, the color will be blue when there is no harmful things on the air. Last but not least, the air purifier robot has characteristic movement. For instance, When the product operates, it swings like mother hugging her baby. With this, users will experience delight, when they work on the desk. [ 2011. Oct / Team Project : Rendering and Application scene direction ]

Depending on usersâ&#x20AC;&#x2122; needs, the product plays two roles. First, it can be the flower pot with foliage plant. It means that without any electricity, people can enjoy clean air. Second, the robot purifies air. As a result of these, people would feel as if they raise alive plant robot

Action Action // 50 50 Air purifier + Plant = Better qulity of air. Because both air purifier and plant give fresh air for people, combination of them will bring much more positive effect for us.

The robot swing like rocking bed for baby. Finally it brings positive effect for the plant

Glamour Shot Air purifier robot Without plants

The air purifier robot provides information through the LEDsâ&#x20AC;&#x2122; color. For example, the LED will become red color, if the air condition is bad. On the other hand, the robot shows the green color with good air condition

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SHARING MUSIC, PLEASURE AND LIGHT Mp3 player + Foldable speaker.

The foldable cylinder creats a space for the sound to resonate. Also, when the cylinder is folded as flat, itâ&#x20AC;&#x2122;s easy way to carry and if you want a full volume just pull up. For the last, variation of lighting colors creates new atmosphere to the space.

Since mp3 became smaller the function of speaker reduced or dissappeared. Small speakers for mp3 are in market but low quality of sound can ruin the beauty of music. With this product which enhancing cylinder is attached, it is possible to enjoy deep and beautiful sound [ 2009. Nov / Individual Project ]

Sentimental MP3 design

UP ; MP3 player Pulling up ! Volume up ! Light up !

Because the speaker can be folded, it is easy to carry and user can enjoy deeper and clearer sound anywhere. Also, with the necklace, the mp3 will be the perfect fassion accesory.

On / Off â&#x20AC;&#x2DC;The deviceâ&#x20AC;&#x2122; will turn on by pulling up. Also it is able to control light and volume by pulling up and push down.

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Using Manual

Because the item provides various displays, all users would understand how to use it easliy.

In addition, if some people play the same music simultaneously, each speakers will pump rhythmically. Finally they ; speakers provide wonderful perfomance for audience.

The more MP3 are gettered, the more functions are possible. For example, each speakers can pump rhythmically and ,finally, they make a harmony like orchestra. At night, they; MP3 players turn to wonderful interior accessory

Application When user listen music outside, they can enjoy it with high-quality sound, because of the fordable speaker. It means that people can enjoy music in a perfect condition together even with small MP3 device which is designed for indivisual. anywhere. Additionally, the Mp3 provides sentimental light and music

When thereâ&#x20AC;&#x2122;re multiple number of the products, itâ&#x20AC;&#x2122;s possible to communicate by bluetooth so it is able to sharing information and play each others music. When the sound bounce the surface more, the sound get louder and clearer. It can be the function as a equilizer by pulling up and pushing down. By bluetooth, it plays music as a one big stereo.

Left: Outside Right: As a light

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ESSENTIAL SKILLS FOR A DESIGNER

Manufacturing and Materials - Injection molding - Silk screen printing - Audio player by various forming

3D modeling and rendering - Rhino / Solid works

2D graphic works - Photoshop

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INJECTION MOLDING Spider slipper design

The work is proceeded by injection molding method which is the most general and important manufacturing way. There are two parts made by injection molding without anymore manufacturing procedure except assembly. The first one is pressure rubber which is designed for userâ&#x20AC;&#x2122;s toes to hold. Secondly, bottom of the slipper is produced by injection molding. Turning to the main concept of the product, I realized that many people do not wear bathroom slipper properly and they just lay their foot on the bathroom slipper and just drag them. Even I use bathroom slippers like that. As a result of the insight from that kind of usability, pressure rubber as a toesâ&#x20AC;&#x2122; holder is designed to wear and put off easily likewise filp-flop.

In addition, many people would have experience that their socks are wet because of wet slippers. I believe that the situation is substantially bothering, thus I added the pressure rubber in order to solve the problem. With the pressure rubber, users can attach the slipper on the wall in bathroom wall easily then the slipper will be dried naturally and quickly. Because of the usability; attaching the object on the wall, I designed the slipper as a spider shape. [ 2009. Nov / Individual Project ]

SILK SCREEN Remote controler graphic design

The task is proceeded to understand press mothods. The main method for presswork is silk screen and I used it with one of my favorite color; purple. [ 2009. Nov / Individual Project ] - Above : Panel graphic - Below : Button graphic

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VARIOUS FORMING Audio design by various manufacturing methods

Radio

The project is proceeded in order to study as many as materials and manufacturing methods which is fundamental elements for product designers.

Radio

Volume

Tunner

From injection molding and extrusion to pressworks, I used as many as manufacturing ways I have learnt for the product. The product is audio player. To use it, users move the CD reader to the CD they want to listen. With this, users can use the product as if they are deejaying. Because of the reason, interaction between user and device is formed. [ 2009. Oct / Individual Project ]

Power

Volume

Tunner

- Above Remote controller : In-mold decoration [Pantone cool gray 9EC] - Below Control panel on the side : Screen printing [Pantone cool gray 9EC]

Light

Remote controller ABS [ in -mold Decoration ]

Extrusion in order to strengthen, ribs are added

polycarbonate it is easier to manufacture a curved surface than using glass.

Steel badge Pressing to carve the logo & diamond cutting to polish

An abridged description : Used manufacturing methods and materials -By using polycarbonate, it is easier to manufacture a curved surface than using glass. -After extrusion with aluminium, the aluminium is anodized to increase the strength and even decorative look, then it is drilled a hole by drilling method to join with a screw.

01. Ribs 02. Ribs and screws 03. Extrusion and anodizing 04. Gradient

-In order to strengthen thin plastic, ribs are added. So we can expect the solidity even with thin and simple shape. -For smooth injection molding, a gradient is contemplated. -After pressing manufacturing on the steel badge to carve the logo, it is polished by diamond cutting method. -With the electro forming, speakerâ&#x20AC;&#x2122;s cover is manufactured. -After injection molding with rubber and ABS plastic, the plastic buttons are painted.

Action Action // 62 62

AUDI TT Rhino modeling and rendering practice

CAMERA 3D MODELING & RENDERING Solid works modeling and rendering

CAMERA 2D RENDERING 2D rendering practice by Photoshop

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EXTRACURRICULAR ACTIVITIES

United brand identity making - Busan self-supporing center

Sustainability study

- Domus academy in Millan

Nanchang street redesign project - Nanchang university in China

Running a business

- Handmade burger shop â&#x20AC;&#x2122;Imâ&#x20AC;&#x2122;

Car accessory : Smart key design - Hyundai / Kia

Korea elite student creativity competition - Unist in Ulsan

Upcycling steel project - Coex exhibition in Seoul

Visual works

- B/I, Business card and package design

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UNITED BRAND - IDENTITY DESIGN Packaged design for self-supporting center.

The project is requested from the city hall of Busan in order to create united brand of three self support centers, Hwajung social welfare center, Buk-gu self-support center and Buk-gu ‘hope’ self-support center, and packages for the products they produce.

Secondly to name of the brand, we decided to use the word ‘Hamggae (means ‘together’ in Korean) and green (means green in English literally and also it means ‘draw the future’ in Korean)

As a result of researches from three centers, they all produce environmentally friendly products and emphasized that they are making them. Also, the symbol of Buk-gu is eco friendly. For these reasons, we considered the eco style most to shape the logo.

Finally, in order to satisfy the clients, products such as eco friendly soaps and rice cakes, we used appropriate color for them. Consequently all clients are substantially satisfied. [ 2011. Sep / Team Project : Concept building, Package making ]

Additionally, we considered and used the green color to give a environmentally friendly atmosphere. It is because all products in the self-support center is made with eco friendly materials.

Action Action // 68 68

OPENING A SHOP ‘im’ IN PERSON Handmade burger shop ‘im’ in Ulsan

Starting my business Since I started studying about design, I have dreamed about having my own design - coffee shop. In 2010, I decided to build my dream and found one business partner fortunately. Finally we begun to make the plan and construct from the floor to celling myself for 6 months. The name of the shop is ‘Im’ and I believe, it is limitless, because after the name, anything can be placed. For instance, ‘Im’ burger, I’m designer and I’m coffee are possible so that I thought, a number of various names and identities are feasible, if the business is successful. Because of the financial issue, the shop does not look like what I exactly intended. However I ,still, am worthwhile, because I undertook everything; fundamental construction, interior design, visual works, real estate and even cooking.

In conclusion, the profit is getting better and better these days and a number of customers are satisfied with the cozy place and taste of menus. Finally, they say to me that the shop is so lovely and turns to regular customers. Thus I can say that ‘Im’ happy. [ 2012. Apr / Team Project : directing all parts of the shop ]

01 02

03 01. Over view at night 02. From window to inside 03. Menu board 04. Handmade burger 05. Outside at day time 05. Dutch coffee machine 07. Menu baner

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NANCHANG STREET REDESIGN PROJECT Packaged design for self-supporting center.

In China, I received two missions for the project. The first one was that I presented regarding graduation works in Inje university to Jiangnan university as a delegate. Secondly, students from Korea and China progressed the workshop in order to redesign Nanchang street which is traditional and historic space for citizens there. As a result of the project, I could learn a number of design elements throughout analysis the space, environmental design and another way of thinking from Chinese students. Also, as the first project with foreign designers for me, it was so valuable to communicate with them and I was very pleased with satisfying result at the same time. [ 2011. Jul / Team Project : Analysing the street, 2D rendering ]

Problem definition To redesign the street, our team conducted researching the street first. And we found out some of main problems. First. the street is almost empty at day time Second. the street is lack of public space. To get some rest, people should pay for drinks or food and can rest. In addition, the river is isolated, even if it is really close to the street and so beautiful. For the last, people are so noisy as opposed to day time. Additionally, in the evening, the place looks congested by many bars and LEDs. For the reason, the traditional lifestyle and beauty are disappearing.

Analysis of the place on the street

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Concept Because there are two kinds of atmosphere which coexist together at day and night time with traditional and morden style, I named the street as ‘Two Faces’

Logo The reason why we designed the logo like this is as our concept is ‘Two faces’, we combined two main characteristics. In the logo, people may find Chinese letters and . Also, T and F are used for the design. Finally, Both elements express the logo as if it looks like human’s face

Final plan and top view Though using trees and the pergola, the street and the river are connected naturally and they provide resting place eventually. With that trees and stones beside the water clay tile, people can ,easily get a rest, without payment for somewhere such as coffee shop.

Two Faces

DETAIL VIEW Public place to get a rest

Overall With the oergola and trees, people can enjoy both advantages ,Shadow at hot day time and lights which are shiny like the star at night. As a result of the design, residents can get a rest under the convenient atmosphere.

Through a number of windows we intended, People and a river are connected. Thus the beautiful river plays the role effectively.

Action Action // 74 74

EXHIBITION FOR SEOUL DESIGN FESTIVAL Up-cycling steel project in COEX

Since I almost arrived at man-hod, my xylophone has never been being played. I believed that not only I but many people treat xylophone like I do. However, for the project, I created a new art work with xylophone panels to make its beautiful sound again.

In order to express the melody, I used a copper plate and shaped it as a wave form and xylophone panels follow the wave shape. Finally they make the harmony as if they are showing the melody. [ 2011. Nov / Individual Project ]

The project was my first work making steel product in practice. Because of the reason, it is difficult to make the steel product in person, but I have learnt a number of practical experience simultaneously such as manufacturing and steel materials by visiting the steel wovrkshop.

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WORKSHOP WITH DOMUS ACADEMY Studying Sustainability

Workshop with Domus Academy in Milan The event was performed by 4th Korea design membership and professor Niko in Domus academy together. I believe that sustainability is one of the significant issue we faced.

In addition, designers should consider it in a moral way of thinking. It is because, nowadays, not only customers but even companies think that selfless designs are more valuable things than only commercialization and I strongly agree with this. [ 2011. Nov / Team Project ]

VALUABLE CURRICULUM!

For the reason, I tried to understand about sustainable technologies and method as much as I can. Finally I got this precious chance and was so happy with the project. Throughout the workshop, I experienced a tremendous amount of information regarding sustainable designs operating by sustainable energy and also things Iâ&#x20AC;&#x2122;d never known. For example a package design which can be loaded as many as possible is also sustainable, because it saves fossil fuel with reducing the number of shipping. In the middle of workship, I could have a super chance to talk with Francisco during his lecturing about sustainability and I realized the fact in terms of design in todayâ&#x20AC;&#x2122;s society. Although he said to me that it is impossible to work for only 90% people ,who are suffering from poverty, disease and violence. However he mentioned to not to lose my purpose as well. End of the time in Domus academy, I finished my sustainable camping peg design working by MFCs; Microbial fuel cells, technology. With this, I was very pleased. Except workshop, I could experience the top class lights, furnitures and et cetera designs in Italy. Also, through the historic buildings, museums and pictures, I achieved a great inspiration.

Action / 78

EDUCATIONAL-INDUSTRIAL COOPERATION Kia motors Car accessory design

When I was in third grade, the project between KIA motors and my university begun and I attended as a senior member in the student union called Carrozzeria to create a smart car accessories. [ 2008. Jun / Team Project ]

Cooling and Heating cup holder The first design is the cup holder which can manage the temperature of the beverage in the car. With the cup holder, a driver or people in the car can enjoy beverages as their preferable temperature. The color of the holder gives a feedback for people easily and the shape is motivated the main cars of KIA motors at that time.

Smart key design â&#x20AC;&#x2DC;HOOâ&#x20AC;&#x2122; ; Alcohol breath testing instrument

Secondly, a smart key; saves drivers is designed. Since the car is invented, the number of people have been dying consistently and increasingly. The main reason is drunk drivers so I pointed the problem out. To start the engine, the driver have to blow his/ her breath to the smart key and the car will be possible ti drive, if the people who are able to drive. Additionally, on the smart key, there is a projector function. With this, the smart key plays the role as a navigation and DMB. To sum up, it brings both a safty and entertainment for drivers.

HOO~

Action / 79

UNIST CREATIVE DESIGN CONTEST Study about Sustainability

A competitive exhibition is held in Ulsan science technology university. For the event I was selected and attended. In order to achieve the best position if the competition, a number of elite students in Korea attended as well. Because I was an only student in a relatively unknown university, I was exited and worried simultaneously. The event progresses for two days and ,finally, our team reached satisfying output. The main concept of ours was producing energy from a noisy which is a negative element by using a new material called graphene. Turning to the main concept, In the stadium where people shout for encouraging their team. Finally the energy from people turns to public lights around the stadium. With the concept, we can expect the positive result from the negative element. It was the our final idea and we continued it to achieve patent . Finally, we changed the concept a little to demonstrates how much energy can be produced by a display from a noisy as an educational purpose and eventually we made it.

[ Display device for shout level ] 79

Consequentely, it was my first time to co-work with other people who study in various field except designers and the process was extremely interesting and valuable. I strongly believe that the experience and communication among people in different majors will never be forgotten. [ 2011. Aug / Team Project : Concept building ]

INVENTION!

with different majors

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VISUAL WORKS FOR THE CONTEST The 3rd national University student presentation competition.

The event is held by the channel ‘15min, changing the world’ from CBS broadcasting station and it was supported of Hanhwa group and Ministry of education, science and technology. For the project, I undertook every visual works from a poster to a leaflet. The main concept of the presentation was ‘Your story beating the heart’. For the main concept, I designed the poster like this; righthand side. In order to express ‘youth, heart beating and memorable stories’. Since the event was the biggest one as a visual work for me so far, I felt difficulty and had to take a responsibility. However it consequently brought a precious experience for me. [ 2012. May / Individual Project ]

SUPPORT TO START A BUSINESS BI, Business card and package design

In today’s business field, there is no more the word ‘design management’. It is because, the way of thinking in terms of design is the matter of course to start business. However there are a tremendous amount of people ,still, cannot afford to spend money for design elements such as BI, interior or even sign of their shops, since it is expensive to request for them. For the reason, I tried to help them what I have been specializing and ,consequently, it brings optimistic result for them and I was worthwhile as well. [ 2009~2012 / Individual Project ]

BI and Business card design for a dental technician center BI and Towel package design for a Towel shop

“ Have a goodate !” Planner 이 주 현 / Joohyun Lee 010. 7739. 9027 Goodating1@gmail.com www.goodating.co.kr

BI and Business card design for a marriage bureau

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A VRAITEY OF EXPERIENCE

Europe tour by a car - 14 countries

International volunteer worker - Australia

A tour around Australia - 10 cities in Australia

International workshops - Italy, Germany and China

Assistant cook in Adelaide

- One of top 10 restaurants in South Australia

Doughnut baker - Adelaide

Korea design membership - Busan

Military service

- As a shooter of 155mm towed artillery

Astronomical observation Union - As a delegate

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Farewell dinner as a assistant cook in Adelaide

OVERCOME fear of height in Australia

EXPERIENCE MAKES ME STRONG Raise the limitation in the military service Contamplation on top of the Duomo in Milan

Restoration work of Australia affected by the flood

ACTION FIRSTHAND Jump! on Fraser island

Never stop to study

Action / 86

WONDOJEONG

“ Diligent ‘action’ do others good than just for me better off.”

Address Samjun i feel 102-206, Junha-1dong, Dong-gu, Ulsan, South Korea E-mail Armstrong.jeong@gmail.com Mobile +82 10 3050 0809

Education 2005-2012 / Bachelors in Product design at Inje University (graduate with top honors), South Korea

Work experience 2012.6 ~ 12 (expected) / LG - Unist / The educational - industrial cooperation, Researcher 2011.5 ~ 12 (expected) / Korea design membership / Designer 2011 / Airexer / Industrial designer, internship 2009 / EOS design / Industrial designer, internship 2006.2 ~ 2008.2 / 155mm tow-howitzer division (shooter) / Military service

Awards Moneual design competition / Grand prize / 2011.11 Busan industrial design competition / Selected / 2011.9 IF concept design award / Finalist / 2010.3 Korea degital design competition / Selected / 2010.1 Hyundai - Rotem train design competition / Selected / 2009.7 Gyung nam industrial design competition / Participation prize / 2008.9

Tools Hands / Prototyping, Mock-ups, Sketching 3D graphics / Rhinoceros, 3Ds Max, Solid works, Keyshot 2D graphics / Photoshop, Illustrator, Indesign

Langauage Korean native English fluent in a speech and writing / Ielts 6.5 overall

PORTFOLIO WONDO JEONG

THANK YOU