Goals
Primary
Increase Discoverability. Increase AOV.
Secondary
Increase user engagement.
Scenarios To help identify the type and offering of collections
Scenario 1
Everyday Shopping.
Scenario 2
Occasion / Festive Shopping.
Scenario 3
Preventive and Corrective food/household shopping.
Everyday Shopping •
I get bored of eating the same food all the time, so I want to explore more food options as.
•
I want to eat seasonal food and vegetables.
•
I want to eat healthy and balanced.
•
As a working woman, I want to make food which is healthy, easy and fast.
•
I want to snack.
•
I want to know about offers and discount.
•
I want to eat high protein food.
•
I want to eat gluten free food.
•
I want to eat vegan food.
•
Grooming
•
Personal hygiene
Festive / Occasion Shopping
•
I want to throw parties for my friends/ colleagues.
•
I want to make festive dinner for my family.
•
I want to make sweets
•
I want to decorate my house.
•
I want to clean my house.
•
I want to Baking
Preventive and Corrective food/ household shopping
•
I am sick, I want to eat food which helps me get better.
•
It’s a vulnerable season, I want to eat food which will improve my immunity.
•
I want to disinfectant my house so that I can prevent diseases.
Initial Paper Prototype
Explorations & Approaches
1 Clean Focal point being created Defined user entry point - hence decreasing user’s decision making time
Uneven Grid Higher revenue generation model - we could team this space with alliance and be sold to brands for higher price Visibility to upto 4 collections and still maintain hierarchy. Can accommodate 1- 5 collections upfront
All Collections
Home 5 items to be delivered tomorrow Thursday, 14th April 2016
YOUR PERSONAL MILK-MAN
Pamper Yourself Essential skin care products this season
KNOW MORE
Stay Hydrated
HOLI SPECIAL
Feeling Fab
Lakme face Wash 500 ml ₹20
Colors
Sweets & More
Beverage
ADD
Loreal Face Scrub
Accessories
500 ml
COOKING DELIGHTS
₹20
Coffee Break?
Movie Night
ADD
Olay Face Cream 500 ml
Upto 20% Off Rice
Oils & Ghee
Organic
₹20
ADD
Spices
Olay Total Effects 500 ml
Featured MB Collections
₹20
Browse through a collection of products especially curated for you
Tomatino
Pamper Yourself ADD ALL PRODUCTS
Stay Hydrated
Coffee Break?
Pamper Yourself
SEE ALL
Feeling Fab
ADD
Home
Home
Home 5 items to be delivered tomorrow
5 items to be delivered tomorrow
5 items to be delivered tomorrow Thursday, 14th April 2016
Thursday, 14th April 2016
Thursday, 14th April 2016
YOUR PERSONAL MILK-MAN
YOUR PERSONAL MILK-MAN
YOUR PERSONAL MILK-MAN KNOW MORE
KNOW MORE
KNOW MORE
Colors
Sweets & More
Beverage
Accessories
Colors
Sweets & More
Beverage
Accessories
Rice
Rice
Oils & Ghee
Organic
Spices
Rice
Oils & Ghee
Organic
Featured MB Collections
Featured MB Collections
Browse through a collection of products especially curated for you
Browse through a collection of products especially curated for you
Pamper Yourself
Coffee Break?
Colors
Beverage
Accessories
Oils & Ghee
Organic
Spices
Sweets & More COOKING DELIGHTS
COOKING DELIGHTS
COOKING DELIGHTS
VIEW ALL
HOLI SPECIAL
HOLI SPECIAL
HOLI SPECIAL
Spices
Featured MB Collections Browse through a collection of products especially curated for you
Stay +45 Hydrated
Stay Hydrated
Pamper Yourself
+45
Pamper Yourself COOKING DELIGHTS
Rice
Oils & Ghee
Organic
Spices
Home 5 items to be delivered tomorrow Thursday, 14th April 2016
YOUR PERSONAL MILK-MAN KNOW MORE
HOLI SPECIAL
Colors
Sweets & More
Beverage
Accessories
One place holder for all offers - increase learnability
COOKING DELIGHTS
Offer character limit - 10-12
Rice
Oils & Ghee
Organic
Spices
Featured MB Collections Browse through a collection of products especially curated for you
Upto 20% off
Stay Hydrated
Pamper Yourself
+120
On Offer
Coffee Break?
SEE ALL
Feeling Fab
Bigger card will have the offer in details - smaller cards
will have a generic offer tag, with offer details inside. X people bought it - will be displayed only on bigger card only
2 Clean Flat Hierarchy
Even Grid
More Display No Defined User Entry Point - increasing user’s decision making time Moderate Revenue No flexibility with no of collections
Colors
Beverage
Accessories
Oils & Ghee
Organic
Spices
Sweets & More COOKING DELIGHTS Home 5 items to be delivered tomorrow Thursday, 14th April 2016
YOUR PERSONAL MILK-MAN
Rice
KNOW MORE
HOLI SPECIAL
Featured MB Collections Colors
Sweets & More
Beverage
Accessories
SEE ALL
Browse through a collection of products especially curated for you
COOKING DELIGHTS
Upto 20% Off
Rice
Oils & Ghee
Organic
Featured MB Collections
Spices
SEE ALL
Browse through a collection of products especially curated for you
Stay Hydrated
Pamper Yourself
Coffee Break?
Feeling Fab
Upto 20% Off
Stay Hydrated
Coffee Break?
Pamper Yourself
Feeling Fab
3 Clean
Traditional card Style
Higher display - lesser options Defined categorisation Moderate revenue Defined entry point
HOLI SPECIAL
Home 5 items to be delivered tomorrow Thursday, 14th April 2016
Colors
Beverage
Accessories
Oils & Ghee
Organic
Spices
Sweets & More
YOUR PERSONAL MILK-MAN
COOKING DELIGHTS
KNOW MORE
HOLI SPECIAL
Colors
Sweets & More
Beverage
Accessories
Rice
COOKING DELIGHTS
Featured MB Collections Rice
Oils & Ghee
Organic
Featured MB Collections
Spices
SEE ALL
Browse through a collection of products especially curated for you
SEE ALL
Browse through a collection of products especially curated for you
Upto 20% Off
Upto 20% Off
Pamper Yourself Pamper Yourself
Stay Hydrated
Stay Hydrated
Explorations & Approaches On Declutter
Other explorations
