Graphic Design Portfolio
Arnold Angfendy’s 2014-2017 selected works
Curriculum Vitae
Experience 2011
2011 - 2016 Bina Nusantara Univeristy Visual Communication Design - New Media
Profile Hello, My name is Arnold Angfendy. I graduated from Binus University and want to expand my knowledge in my major, and life itself. During my studies in Visual Communication Design I have developed a special interest in editorial design, advertising and packaging design. Contact & Social Media
Skills
email. arnold.angfendy@gmail.com phone. +62 878 8531 1671 flickr. aacooy arnold.a
adobe illustrator adobe photoshop
Interests toys travelling games
adobe indesign photography sports
2017
Oct. 2014 - Jan. 2015 Talikama Intern Graphic Designer
2015 - now Freelance Graphic Designer
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Works. JAVA Musikindo
branding
1
Brown Sugar
menu design
5
ANONYMOUS
newsletter
9
Intisari Pamali
book
11
Greens Cold Press
packaging
17
Posters
poster
19
Ikea
advertising
21
Branding
JAVA Musikindo JAVA Musikindo is a well known promotor in Indonesia, they bring International artists, and organize their concert for them in one live entertainment. The brief was to make a new look on JAVA Musikindo. Make it more fresh to take it to the next level of live entertainment. This Graphic Standard Manual consists of brand values, idea, and design implementation of their new look.
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Menu Design
Brown Sugar Brown Sugar is a bistro in Dharmawangsa, South Jakarta. This is one of my latest project, to make a new layout of Brown Sugars book menu, I tend to make it more simple yet easy to read, so that the customer, could easily pick the menu, by looking at the pictures, without wondering what the food would be like.
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Editorial Design
ANONYMOUS ANONYMOUS is a newsletter about generations of design that influence modern design. The concept was to make a good editorial design with clear hierarchy, easy to read, and appealing to the reader.
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Book Design
INTISARI PAMALI INTISARI PAMALI is my final project in Binus University. The title means the core essence of “pamali”. “Pamali” itself means some values in a society that has been passed down from generation to generation, usually it’s a precaution. As it’s passed down, society forget to understand the true meaning behind those precautions. The idea of this book is to educate and show the readers about the true essence of “pamali”. Through this book we can learn the meaning behind the precaution and deeply understand our own culture.
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Logo & Packaging Design
GREENS cold press In a metropolitan city like Jakarta, people tend to forget about the importance of a healthy lifestyle. Greens Cold Press is made from 100% natural, fresh and healthy fruits or vegetables. With a cold press machine, this product ensure the consumer that no sugar and water added.
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Posters
19
Esa
Anti-B
A poster that represent “sila pertama“ from “Pancasila“, which is “Ketuhanan Yang Maha Esa“.
A poster for “Dinas students brawling
Brawl
s Pendidikan� to stop g in Indonesia.
Backfest The brief was to use typography and re-create a poster with the style of a famous designer. The design was inspired by Wim Crouwel.
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Advertising
IKEA The brief was to make an advertisement that involves Indonesian’s Pop Culture. As we could see, any street food in Indonesia always uses plastic chairs for their customer to sit and enjoy their meal. Plastic chair itself is not too strong, it breaks down easily, and won’t last long thats why i chose it as the main interest of this IKEA’s ad, since quality has always been the main focus of IKEA’s products.
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other works
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Thank You
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2017
issuu.com/arnoldangfendy