TRU Cultured Cleo’s Curls Honeybee Tea Co. Coastal Cay Airways Tygra Jacksonville Giants Her Last Memory
TRU App Project Overview
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Welcome screen where users can specify what kind of news they would like to see
Suggested News Feed for first time users.
Pop-up explaining to first time users how the reliability rating system works.
Search screen
Bias and Reliability rating explaining whether a source is left, left leaning, neutral, right leaning, or right, as well as showing how reliable a news sources is
Tab where users can switch the kind of news they want to read
User’s curated News Feed
Users can read stories within the app and save them, too
Users can view the saved stories they have
Profile page where users can edit the kind of news they want to see, as well as their profile
Cultured
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Welcome screen where users
Screen where new users can
can either sign in or create an
create an account
account
Users can easily create a trip
Home screen where user’s trips
After users open an existing
are created and stored
trip, they can see information about the weather, their departure date, as well as learn greetings, customs, and see top attractions
In-app translator that makes
Users can learn about the
Users can see the top
Users can choose which
Users can practice saying a
conversing with others easy
common customs that their
attractions that their
greeting they would like to
greeting in a different language
destination has
destination has to offer
learn in a different language
and the app will rate their pronunciation
Cleo’s Curls Project Overview
Many young girls with curly hair go through a phase where they do not know how to properly style or take care of their hair. This can result in shame, low-self esteem, and a decrease in condence. o H wever, with Cleo’s Curls, young curly girls can now learn how to style, care for, and love their hair. Cleo’s Curls is an edutainment app that features the character Cleo who teaches young girls all things curly hair while allowing the user to put their knowledge to the test in the “salon” and earn points to customize Cleo. Cleo’s Curls utilizes bright, fun colors and rounded san serifs to appear playful and fun to the user. The target audience for Cleo’s Curls are girls with curly hair ages 8 to 12 years old.
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Welcome screen
Home screen where users can either do challenges in the salon, see hairstyles, see clothes, or go to settings
Welcome screen continued
After clicking “Visit the Salon,” users can start challenges and earn stars. After a challenge is complete, the level with turn green.
Opening screen to a challenge
Cleo will walk the user through the steps of the challenge. This allows the user to learn and have fun at the same time
Opening screen continued
Cleo gives important pieces of information to teach the user tips and tricks for wash day
When the user completes a task correctly, they will earn stars and can be seen on the top left part of the screen
After a user completes a challenge, a pop-up congragulates them and gives them 10 stars for completing the challenge.
More steps
Users can use the stars they have earned to customize Cleo’s hair and clothes
Honeybee Tea Co. Project Overview
o H neybee Tea Co. is an online tea brand that features loose-leaf, honeyinfused tea. The tea comes in an airtight tin can that is not only perfect for loose-leaf tea storage but is 100% recyclable. After a customer nishes their tea, they have the option to receive 10% off on their next order if they send their tin back to be relled. o H neybee Tea uses a soft yellow and mixture of thin sans serifs and decorative scripts to appear soft and dainty. o H neybee Tea’s target audience is women who are avid tea lovers, are in the upper-middle class, and are between the ages 30 to 55 years old.
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Coastal Cay Airways Project Overview
Coastal Cay Airways is a Caribbean airline that is more laid back than your traditional airline. Passengers are headed to paradise and the goal for Coastal Cay Airways is to start that experience as soon as yers step on the plane. Coastal Cay Airways uses a bright, yellow-green and a bright yellow to create a tropical, fun atmosphere. The pictorial mark is meant to be dynamic and represent the air marks from the plane. Coastal Cay Airways is aimed towards middle-class couples and families who are traveling to a Caribbean island.
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Tygra Project Overview
Tygra is an athletic shoe brand that sells high-quality shoes custommade by consumers. Tygra wants athletes to feel powerful and condent and what better way than to feel powerful and condent than to wear high-quality shoes designed by the athlete? Tygra uses a tiger as a metaphor for an athlete - tigers are strong, powerful, and condent. The pictorial mark is a bold, dynamic tiger paired with a thick, bold sans serif to show the erceness of the brand. Tygra’s audience is male and female athletes, ages 16 to 30, and in the upper-middle class.
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Jacksonville Giants Project Overview
As the Director of Graphics for the Jacksonville Giants (internship), my responsibilities included updating the team website, designing passes, game vouchers, posters, signs, social media graphics, and digital billboards. Every home game had to have its own branding while staying within the Giant’s brand as a whole. The target audience for the Giants are families with kids ages 5-16 and are earning a middle-class income.
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Her Last Memory Project Overview
e “H r a L st Memory” is an ad campaign for the missing and murdered Indigenous women and girls and is meant to raise awareness. Murder is the third leading cause of death for Indigenous women and the ads put the viewer in the place of the victim. y B doing this, viewers can feel empathy for the victim and open their minds to how serious of an issue this is. The target audience is the general public, men and women ages 18 to 55 because there is a lack of knowledge both within the general public and the media. The goal is to get people to donate and help stop violence against Indigenous women.
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As of 2016, the National Crime Information Center has reported 5,712 cases of missing American Indian and Alaska Native women and girls. Strikingly, the U.S. Department of Justice missing persons database has only reported 116 cases. The majority of these murders are committed by non-Native people on Native-owned land. The lack of communication combined with jurisdictional issues between state, local, federal, and tribal law enforcement, make it nearly impossible to begin the investigative process.
• Indigenous Women (girls +) are murdered 10x higher than all other ethnicities • More than 4 out of 5 Indigenous Women have experienced violence (84.3%)
Caption: Murder is the 3rd leading cause of death for Indigenous Women. There have been 5,712 cases of missing Indigenous Women and girls since 2016. Donte to help stop violence against Indigenous Women. #NoMoreStolenSisters #MMIWG