Boost Your 2022 Marketing Strategy BY ASHLEY VELEZ
Search engine optimization (SEO) isn’t a new marketing component, yet strategies for it evolve daily. It’s difficult to keep up, even for marketing professionals. As the needs for SEO strategies continue to change, companies of all sizes seek experts to help them improve their user experience and rankings. Here are four SEO components that may help you:
1. Keyword optimization. Are the keywords on your website written in a way designed to create or update your Google ranking? Optimizing your content on landing pages, and in blog posts with search-driven keywords, is a strategy that consistently can boost new visitors. Tools like SEMRush or Ahrefs help you conduct keyword research related to your business and products, and improve your content with keyword-optimized titles, headings, descriptions and text.
2. Video SEO. According to Cisco, an estimated 82% of internet traffic will be video in 2022. You can create video content with a phone if you don’t have a large video budget. Create and embed a video into your blog post to boost SEO. The titles and descriptions of your videos are equally important, often ranking separately from a post itself. Optimize the titles and descriptions of your videos on YouTube or Vimeo for an added boost.
3. Image SEO/tags. Images on your site and blog posts represent your brand, and help readers better understand the context. You want Google to recognize the photo without even looking at it, so be descriptive in your title. For example, an exterior shot of a beautiful home with a for-sale sign in front could read: home-exterior-with-real-estate-sale-sign.jpg. Additionally, image file format, such as JPEG versus PNG, and file size affect your SEO, as the wrong file format or file size can cause a page to load slowly. Your overall user experience and ranking can be affected by slow-loading pages.
4. Repurpose old content. Take control of older content on your site, and optimize it for the present, instead of coming up with new ideas. Regarding SEO, keeping your website’s content up to date and full of content, beneficial for visitors and for Google, will outperform older blogs and landing pages. Try creating a video featuring old blog content and embedding it within the post to boost relevancy on YouTube and on your own site. Ashley Velez is a digital marketing strategist, freelance writer and company culture advocate. She's a proud resident of Woodstock, where she lives with her family.
AROUND WOODSTOCK | January 2022
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