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NEW VENTURE NOT A STRETCH FOR BUSINESS PARTNERS

Owner Lane Fenner being stretched by manager Jo Sherman.

equipped with patented straps that allow the client to relax fully and the practitioner to immobilize areas not being worked on, to properly isolate and target each muscle group.

All stretch practitioners are trained and have passed rigorous testing by the National Certification Board for Therapeutic Massage and Bodywork. They’ve studied anatomy and come from sports physiology, personal training, physical therapy or massage therapy backgrounds.

Each practitioner receives the same training, so members can see any practitioner and get the same service and results. The consistency makes it easier for members to fit their appointments into their busy schedules. Appointments also can be booked through the app.

Members range in age from 14 to the mid-80s. The principles of practitioner-assisted stretching reset the body’s “stretch reflex,” which is the body’s automatic defense against the dangers of overstretching. The active range-of-motion is increased over time, and with frequent visits. With an increase in active range-of-motion, practitioners are able to provide results that are long-lasting, for mobility and relief that can be seen and felt.

Another success story involves a 71-year-old gentleman who had trouble putting his socks on and getting dressed for several years. After a few sessions, he was able

Manager Jermaine Alexander stretches a client. to dress with ease and touch his toes. “The gentleman was so proud to show us his regained mobility,” Lane said. “Our stretch practitioners felt a sense of pride realizing they played a part in improving his quality of life.”

OWNERS ARE UNIQUELY QUALIFIED Gabe grew up in a family business that manufactured prosthetics and orthotics for patients missing limbs, or those who had skeletal alignment issues. His passion for helping others grew as he learned to fit devices that helped people live better, fuller lives.

Gabe received his science administration degree from Widener University and a Certification in Orthotics and Prosthetics from Northwestern University Medical School in Chicago.

Lane’s background is more traditional global business experience, mostly in health care, human resources, banking and telecom. He has an operations background in upper management for large multinational organizations; his experience ranges from managing 10,000 people to operating his own consulting practice.

Lane has a management/finance degree from Widener University and an MBA from the University of Florida.

“As an ownership team, along with our regional manager, Lola Carpenter, our skill sets complement one another,” Gabe said. “We are driving a family-first culture and looking for ways to better serve the Roswell and surrounding areas.”