Dr. Haiden Nunn

Ask the Audiologist What’s a Good Price Point for Devices?

Dear Dr. Haiden,

I have been receiving fliers in the mail for hearing aids that cost $500. Honestly, I was surprised to see I could get devices at that price. I was speaking about this with my wife, and she said she saw several online options for hearing aids that were around the same price point. I was wondering if these devices are worth the money, and if they are a good route for my hearing loss. I have a hard time hearing the higher pitches, and people mumble all the time. Sincerely, Inquisitive Consumer

Dear Inquisitive Consumer,

Nowadays, we are calling this the wild west of hearing aids. This means that hearing amplification technology now comes in many different styles, technology levels and price points. Consumer-based marketing gradually has turned hearing aids into more of a commodity rather than a medical device. You must be careful, because not all the devices you read about or see online are considered hearing aids. A lot of the devices you would order through the mail are personal sound amplifying products (PSAPs).

PSAPs simply are designed to amplify everything, including extraneous background noises you do not want to hear. In your case, with your hearing problems, something like this would not work. With online sales of amplification becoming more widespread, it is important to be cautious of internet scams. Unfortunately, many of these products are listed for sale against Food and Drug Administration guidelines, as these devices are medical devices and only can be fit and prescribed by a professional. When you purchase devices online, most places do not have the capabilities to program them for you. I would hate for you to spend the money, and not have anyone to help you with them.

My advice always is to seek help with your hearing problems through a doctor of audiology, who can sit down with you, discuss your wants, needs and financial concerns when it comes to the technology. There are a variety of service plans to help patients with navigating the financial aspect of the hearing aid technology. Remember, unfortunately, sometimes you get what you pay for. Sincerely, Dr. Haiden Nunn

Dr. Haiden Nunn joined North Georgia Audiology in 2018. She earned her doctorate from the University of Louisville and her bachelor's degree from the University of Georgia.