GrassRoots Inclusive Program Promises No Add-ons

Technician Glenyn Polanco applies a liquid treatment while his body camera records the service.

PHOTOS BY BRIAN NEJEDLY

GrassRoots Tree and Turf Care has been a mainstay in Acworth since Josh Wise started the business in October 2002, when he saw a need in the industry for a company to deliver the promise and expectation advertised to customers.

What started as a one-man show has grown into a thriving company, with franchise locations that serve thousands of customers throughout metro Atlanta. The family-owned business provides turf care/weed control, tree and shrub care, and mosquito control, which every home in Georgia needs during the spring and summer.

“We set ourselves apart with our all-inclusive lawn program; we do not charge extra for some of the add-ons the other guys do,” Wise said. “We are unusual in our industry because our technicians wear body cameras, and we record every service provided on our customers’ properties. This is huge to ensure the service is done correctly, and the customer can easily review the video.”

GrassRoots includes everything needed to keep lawns healthy in a low-cost monthly installment plan; that’s what Wise calls the “GrassRoots Difference.” The company also offers customers a weed-free guarantee, as well as free and unlimited service calls if needed between regularly scheduled visits.

In 2019, Wise saw an opportunity — a business opportunity, sure, but also a chance to share the joy of business ownership with others through franchising.

“The business grew so much that we couldn’t continue to manage all our territory out of the current office, so we either had to look at opening additional offices, or franchising,” Wise said. “I am very passionate about providing a good service. In order for us to expand the GrassRoots brand, while continuing to provide excellent service, I knew franchising was the best option.”

GrassRoots currently has 10 franchise locations. Outside of Atlanta, the GrassRoots brand services Peachtree City, Jackson, Miss., and Charlotte, N.C. Wise keeps GrassRoots engaged in the community whenever possible. In addition to participating in community events, the company partners with GreenCare for Troops through Project Evergreen, offering free lawn care for military members serving overseas.

To enroll in the GreenCare for Troops or giveback programs, call GrassRoots at 770-917-8200. Interested franchise owners should visit www. GrassRootsTurfFranchise.com for more information.

GrassRoots Inclusive Program Promises No Add-ons

All technicians, including Michael Joyner, wear body cameras while servicing lawns.

Customer testimonials

“They are professional, well-mannered and knowledgeable about lawn care. My yard looks better than ever under their care. I have consistent weed trouble, but, whenever I call them, they are prompt about responding. I highly recommend them.” – Leon S.

“My yard is weed free and looks like carpet, and has since I started using them more than four years ago. All of the techs I’ve encountered are professional and pay attention to details in my yard. You folks are five star!” – George R.

“Wow! The treatments work well. The prices are competitive, and the customer service is top notch. Quick responses to any and all questions, and as many followups as needed for those pesky pop up weeds!”

– Benjamin R.

“GrassRoots has been treating my lawn for seven years. They have done an excellent job keeping my grass green and free of weeds. Always available if anything comes up, which has been rare. I have recommended them to many homeowners, with good results.”