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PHOTOS BY RED BARYL PORTRAITS

Kid Biz Expo participants surround founders Amy Guest and Renee Dierdorff.

“As a non-profit organization, we rely on the support of community members and business owners. Our goal is to continue to grow Empowered Youth Entrepreneurs within this community. Looking forward, we plan on developing our own education facility that will host our current and future programs,” Renee said.

Managing time is one of the biggest challenges for entrepreneurs who also are students. Megan started her Smart Cookies business at 14 during the COVID-19 shutdown, and now juggles making decorative iced cookies with her schoolwork.

“It’s something good that came from quarantine. She made several graduation cookies for friends and the name Smart Cookies just stuck,” said her mom, Tammy. “Today, she is to a point where she gets several special orders, especially during holidays, but also birthdays and school events. It definitely keeps her busy.”

Amy and Renee have a “big goal and a big vision” for EY. With a limitless number of ideas, they are busy hosting summer business workshops and planning other expos. In addition to the vendors, each expo includes inflatables and other activities to encourage families to attend these free community events.

An experience with their own families is what prompted Amy and Renee to start EY. Amy has three daughters, and Renee has two. When one had an idea for a business, the others followed. They encouraged them, helping create their products, logos and advertising, and selling the products at local farmers markets.

“The community response to our girls was overwhelmingly positive, but it was challenging for them to compete with adult businesses. The kids needed a venue to showcase their businesses, coaching and guidance,” they said.

“We launched our own kids-only vendor market, Kid Biz Expo. After successfully hosting two markets, we added a monthly workshop educational series. We are so excited to see what else Empowered Youth Entrepreneurs can do for these kids.”

Biggest Surprise

“Figuring out the details of a large event, how word of mouth helps a business, and learning that planning is a huge part.” — Megan

“I was surprised at the cost of what it takes to market your business. The cost of T-shirts, business cards, banners and packaging materials and stickers, just to sell the items. — Lilly

“Seeing how generous people have been.” — Sage

Best Accomplishment

“The first market at Sutallee Baptist Church parking lot and almost selling out of cookies. I was happy with that and getting to make some money.” — Megan

“I do love that my daughter has the confidence through Empowered Youth to make a difference, even at 9.” — Sage’s mom, Jamie

Biggest Effect

“It has helped a small baking idea become a big idea. It has taught me a lot about time management and planning. It also gives me a fun outlet for my hobby.” — Megan

“It has helped me to meet so many more amazing people who are impacted by childhood cancer and who want to help support my cause.” — Sage

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