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Jose getting ready to remove a rotted board. Oscar said. In 2023, the pair will take ownership and begin a new generation of entrepreneurship in Cherokee County backed by the same desire they share with their Dad: to create quality experiences for their customers.

“I’m very proud of what we have accomplished and what my Dad has built in 30 years. And I’m trying to continue the same success,” Oscar said. “We’re not only surviving, but we’re also moving forward.”

Specialization Supports Success

Carlos and his family recognize and attribute their success to a complete dedication to the painting industry for the last three decades. “We’re invested in people’s homes, and that drives our success,” Oscar said.

Three Brothers Painting has a brick-andmortar office inside the Woodstock city limits, where it has operated for the last 20 years. The company’s dedication to the paint industry has allowed it to develop a true expertise.

“We stick to what we know, and are committed to doing it well,” Oscar said. “We considered adjacent industries in the past, but decided to stick to our niche because it’s the best way we serve our clients.”

This specialization creates value and trust for clients of Three Brothers, many of whom have been customers for decades. Oscar has been in the unique position to see clients’ transitions that include growing up, moving and creating new homes for themselves and their families.

Many of the workers also have been with the company for years, some for almost the entirety of the organization. Most are like family.

This specialization has stretched into other states. Oscar remembers a situation with a special client that occurred more than a decade ago. A Roswell-based client had a vacation home in Florida, and he paid to send one of his favorite crews down to complete the work.

“Granted, this isn’t something we would normally do, but his trust in us made us proud to provide an opportunity to give the same level of work he was accustomed to for his home in metro Atlanta,” Oscar said.

Looking to the Future

Three Brothers Painting started in Roswell and moved to Woodstock in 1993 after Carlos and his family’s move to the area. Now, Three Brothers Painting’s story weaves into the city and community in which it serves. Partnerships with community leaders have allowed the company’s team to complete projects in downtown Woodstock, including the Woodstock Visitors Center, Made Mercantile, and Chambers at City Center. These jobs create a great sense of pride for Oscar and his family, who are regular attendees to the variety of events, concerts and other happenings in the city.

Three Brothers’ commitment to Cherokee County is illustrated through participation and leadership in several organizations, including IN WDSTK, Woodstock Arts, Young Professionals of Woodstock and others.

As the company grows, the hope is to continue to provide amazing experiences, foster more relationships, and create more partnerships that allow the company to be the clients’ painters for life.

Daniel, left, works with his team of painters as Oscar observes them.