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A visit to this boutique is filled with style and fun.

A mother-daughter shopping destination with weekly new arrivals. A boutique convenient to BridgeMill, Sixes Road and Canton residents.

While shoppers may appreciate these features of The Avenue Boutique, the area’s newest clothing store, owner Morgan Lyons sees The Avenue as more than a place to find the perfect outfit.

“The Avenue is more than just a boutique in my eyes. Considering we don’t have many boutiques in the Canton/BridgeMill area, many women come to the store to get away or just have a little midweek refresh,” Morgan said.

“Also, we offer complete styling for anyone needing a specific outfit for an event like a wedding, vacation or graduation. What makes us different from other boutiques is that we don’t really do reorders on unique pieces, just so everyone in the community isn’t wearing the same blouse or dress. No one likes showing up to an event wearing the exact same outfit as someone else!”

Why Canton?

Morgan opened The Avenue in November, 2020, after she and her husband moved to the area, and she discovered there wasn’t a boutique nearby. As a resident of BridgeMill, the location was fitting.

The shop fulfills a deep passion that she developed for the apparel industry as she accompanied her mother-in-law, also a boutique owner, on trips to trade shows in Atlanta and Las Vegas.

“I was instantly hooked. I didn’t want the trade shows to come to an end,” Morgan said. “There is truly so much to look for while buying the merchandise, because you want good quality, different prints and styles to set you apart from your competition.” Three Shopping Tips

•Bring your mother or daughter. Mothers and daughters can shop together at The Avenue. Morgan’s customers range from age 16 to 65. “We have something for everyone, no matter her age.” • Try on clothes, even if you aren’t sure they’ll work for you. “The most important thing to me is for women to feel confident leaving The Avenue. We really try to understand everyone’s style and how different it is. That’s why it’s so important to come in and try things on. Everyone’s body is different and so is the style of the clothing.” • Shop often; the boutique gets new arrivals every week. “If you don’t find anything on the first visit, you can count on the store having at least 10-20 new items before your next visit. The store is constantly being flipped every week.” Watch for Special Events

At the beginning of every new season, or holiday, The Avenue hosts a ladies night, offering a percentage off all merchandise and light appetizers and spritzers to enjoy while shopping. During Christmas, shoppers enjoyed the 10 Days of Christmas, which featured a new item for sale each of the 10 days.

“The Avenue has been such a great place for the community so far, and we look forward to growing more and more every day,” Morgan said. “It has been such a joy styling the ladies of the community, and I look forward to planning more events and welcoming women from across Cherokee County to find their favorite new outfits.”

Customers can choose unique pieces or get help assembling an outfit for a special occasion.