Arsenic + stillhouse HOUSEWARMING 2018
Arsenic Stock Rising
Arsenic has been away from LA for 6+ months touring the world and demand to be included in the Arsenic community is at an all-time high.
Submissions to Arsenic have doubled, now totalling 1 million. Arsenic continues to evolve and grow: an investment from Michael Eisner (Disney), an activation with Anheuser-Busch for Presidente and a follow up with Bud Light, a TV deal with Lionsgate, and more.
Arsenic Housewarming PartY WITH STILLHOUSE Stillhouse integrated as Arsenic's community experiences the new Arsenic House Arsenic drew a cross-section of tastemakers from modeling, photography, art, music, and the investment community. All of whom had an opportunity to experience Stillhouse through artisan cocktails while experiencing the Arsenic House and inimitable community. While the guest list was highly curated by Arsenic and and invite was exclusive, tens of millions were able to experience the moment through shared media.
Arsenic is the influencer of influencers
45+
35+
1.3+
Million
Million
Million
People represented
Post Reach
Real Engagements
by party guests
from party content
likes, comments, views
Bigger than Game of Thrones
Add up the followers from the guests who attended and you get more people than watched the biggest episode ever of Game of Thrones. Twice as much.
NOTABLE ATTENDEES Arsenic is the destination influential people actually want to be
Music Artists & Actors
Business Influencers
Social Media Influencers
Athletes
Biel (6.9M)
King Bach (15M)
Kim Glass
Dram (265K)
Netflix
Melvin Gregg (2.9M)
Deshone Kizer
Anderson.Paak (529K)
Vice
Tina Louise (2M)
Leon Thomas (974K)
Nitro Circus
Jayde Nicole (2.3M)
Artists
Soundz (228K)
Vayner Sports
Gregorio Photography (705K)
Meg Zany
Lamorne Morris (541K)
Gersh
Kalin White (531K)
Pau
UTA
Brad Castleberry (742K)
Heather Smith
Music Industry
Capitol Interscope Eyes
ARSENIC DELIVERS Guest List Location (Arsenic House) Teaser Story Live Broadcast on Instagram Stories & Snapchat Pinned Story on Instagram Feed Recap Video for Instagram Feed & Stories Stills/Polaroids arsenic.tv/housewarming-party 2 Dedicated Newsletters (Pre & Post)
Arsenic Elevates Experiential Guests actually wanted to share moments and be associated with the experience. The Arsenic House is a special environment where guests have so much fun they are naturally receptive to new brands and excited to share content.
An Interactive House
An Interactive House
Cooper Philip Singer / Musician 204K followers
@Eyes with Grammy Nominee Anderson Paak
OG Arsenic Girl Tina Louise 2M Followers
Kalin White toasts his 532K followers
Key Activations 2 Whiskey Quote Installations Created by Arsenic Girl @artofpau Welcome Drinks in Stillhouse Cans Arsenic Symbol Made Out of Stillhouse Cans Stillhouse Can Wall Integrated Branding at Bars and DJ booth Stillhouse Pool Floats Bartending Lesson with Arsenic Models Lifestyle Photoshoot with Black Bourbon
ARSENIC CREATES Key Stillhouse Moments
@celestebrightt
@LeonThomas & Squad
Notable swimsuit model, @celestebrightt sipping on a Stillhouse cocktail in a Stillhouse can.
@LeonThomas (973K) posted on his feed the Arsenic polaroid with his squad tagging Stillhouse @soundz (228K) @kalinwhite (531K)
@JaydeNicole @JaydeNicole (2.3M) sneaking a can of Stillhouse pre-batched cocktail out in her overall’s on @MissTinaLouise’s (2M) Instagram story.
DRAM loves the new Black Bourbon by Stillhouse
Feedback & Testimonials from ARSENIC GUESTS
“It didn’t feel like a party as much as hangin at your best friend’s house, if you happened to have the dopest best friend in the world.” - Party Guest
@directedbyeyes Filmmaker for Drake, Migos, Jhene Aiko & more
@jaydenicole Social Media Influencer 2.3M Followers
@dannylavega European Fashion Photographer
@biel Brazilian Musician &YouTube sensation (3M subscribers / over 500MM streams) 6.9MM followers
contact brandpartnerships@arsenic.tv