by Laurence Vittes

SwimmiNG UPsTREam Sergei DjavaDian'S search for music of art

by Laurence Vittes

Sergei Djavadian

SERGEI DJAVADIAN's first discovery as a major collector of modern Armenian art was Jimi Hendrix. The young Armenian businessman growing up in USSR didn't speak English yet but the emotions and language of American jazz went right to his head. He was looking to immerse himself in something different, against the mainstream; while most people listened to Russian socialist pop music, Sergei became "energized in an American way."

Buying vinyl in the former Soviet Union could be an exciting if perilous adventure in those days. "To get an American LP in Russia," Sergei explained, "was like winning the lottery." At the beginning of the 70s, he would fly long hours to Moscow just to get LPs, and get back to work net day. In doing so, he met foreigners – "which was dangerous because American vinyl was basically forbidden by the KGB."

As he listened to more jazz, refined his tastes, slowly built up a library of 100 LPs, and his way of thinking became more abstract, a friend suggested he would find an analogous visual experience in the underground art world. He was not worried that he would be caught. "I was used to swimming upstream, and the music inspired me to be even more strongly determined."

Discovering art

At first Sergei had trouble understanding the music of art. "The volume of information was overwhelming." He educated himself. He started by studying catalogs and magazines. "The truth is, I infected myself with art."

A second turning point came in 1989 when Sergei attended the Lenz Schoenberg exhibition of postwar European art at Moscow's Central Hall of Artists. His dream was born, to create a similar collection devoted to Armenian abstract art. More swimming upstream.

When he went to Yerevan in the fall it was to find the core of this collection. From the more than 30 outstanding artists he met he selected six who would become known as the Bunker Group: Martin Petrosian, Sev, Ashot Ashot, Armen Hadjian Rotch, Grigori Offenbach, and Kiki who served as their leader. "One of the artists, Offenbach, had a basement studio where they met to talk and be inspired by each other's art, and one evening he said, "Let us then be the Bunker Group!"

From the beginning Sergei was as impressed by the artists themselves as by their art. "I heard their souls, their conscience; I was swept away by their originality, and with no obvious influences." These original artists/ philosophers were also the most unprotected, and Sergei wanted to provide them with an atmosphere in which they could work peacefully without commercial pressures. To do so, Sergei awarded stipends to those artists and bought some of them art studios in Yerevan. Basically he told them: Bring me in exchange as many works as you want. That's how he created an historically valuable collection of more than 300 pieces that is split now between Yerevan and Los Angeles.

Sergei plans to let "the eagle soar," to give maximum publicity to the artists in his collection who in his opinion are the most fundamental, expressive and honest abstract artists from their period of time in Armenia.

The truth is, I infected myself with art.” “

Sergei with Lark's Collage from his Collection And Kiki's art work in the Background

Bergamot Art Center, Bunker group Exhibition, left to right: Rotch, Sergei Javadian, Kiki