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Supplied Art
Stocking up for Valentine’s day
Flowers will always be more in demand for Mother’s Day, but Madeline wanted a behind the scenes look for this issue
Madeline Vega
One florist pulls stock from the fridge to load up a pallet that he then loads into his minivan.
Madeline Vega
Before it's a bouquet
Madeline Vega
Global Wholesale Flowers has been on McDonald Ave. in Brooklyn since 2014, but when I heard my friend was working longer hours leading up to this Valentine’s Day, I was curious what that looked like. It’s easy enough to find a video of someone arranging flowers, but what about before that—the shopping? And, on the flip side, managing the inventory so one florist doesn’t make off with all the red roses. I had fun as a fly on the wall.
Madeline Vega
Fresh red roses outside the box in which they originally shipped. The whole store was hovering in the low 50s, slightly warmer than outside temperatures.
