Toy Fair 2020

Hundreds of thousands of toys, games and entertainments

by Luis Vega

Picture a football field filled with toys . Now picture eight football fields... The 117th annual Toy Fair brought play innovators from 100 countries to the Jacob K. Javits Center to showcase incredible talent and playful spirit while also providing strategies to help businesses succeed in an evolving toy and retail market.

Steve Pasierb, president & CEO of The Toy Association, the trade group that produces the show, said in their press release, “This year’s marketplace unveiled fresh product lines, innovative twists on classics, exciting new tech and interactive playthings, and licensed toys driven by digital and traditional media IP—all competing to top kids’ wish lists and vital to driving the $27 billion U.S. toy market and U.S. toymakers’ integral role in the $90 billion global toy industry.”

“We met everyone from liquidators to independents to museum stores to Shark Tank,” Pia Colon Wurth, licensing director at Buzzy, Inc. said in the press release. Fans who weren’t able to get a pass could follow updates on Twitter and Instagram. Here we have Luis’ take on what he saw in person and online.

Opening photo by David J. Crewe/Toy Fair