LIFESTYLE 2020
2020
1
Kidults:
ÂżquĂŠ son y por quĂŠ son importantes en el sector del licensing?
Los hábitos de los consumidores están cambiando:
La importancia de los Kidults para el sector de licensing ¿QUÉ SON LOS KIDULTS? Los kidults son todas aquellas personas, de entre 25 y 45 años, que siguen queriendo poder disfrutar de su lado más infantil en su edad adulta. ¿Y qué quiere decir esto? Pues que, por fin, se está eliminando ese “pudor” a parecer infantil, por seguir admirando a los “héroes” de la más tierna infancia cuando ya se ha superado la adolescencia. Y no consiste, únicamente, en la admiración. Sino en poder disfrutar, lucir y jugar con todos aquellos productos comerciales de esos ídolos que, por supuesto, estén adaptados a la nueva edad. CÓMO LLEGAR A ELLOS: LOS PRODUCTOS Y LICENCIAS QUE LES INTERESA Precisamente por lo que hemos dicho en el punto anterior, este nuevo consumidor es tan importante para el sector del licensing. Y es que los Kidults pueden permitirse comprar aquello que quieren. De calidad, original y a un precio que, cuando eran niños, no podían permitirse. Además, pueden compartir sus experiencias con su familia, ver las novedades de sus personajes favoritos y, por supuesto, disfrutar con todo ello. Esto supone una gran oportunidad para el sector del licensing, que debe adelantarse al mercado y crear los productos más deseados para este grupo en específico de la sociedad. Ni demasiado infantil, ya que esa franja pertenece a los pequeños de casa. Ni demasiado serios; no hay que olvidar que, al final, lo que quieren es seguir disfrutando de ese niño que llevan en su interior. En Cerdá hace ya bastante tiempo que apostamos por ellos y, por eso, hemos creado nuestra sección Lifestyle.
How we can recognized a Kidult?
Important numbers from the Kidult sector WHAT IS A KIDULT?
A Kidult is a person who has a great fondness for his favorite cartoons, superheroes, collectible toys that can remind him of his childhood, and who buys clothes or accessories that have a design that is aimed primarily at young teenagers. This niche market has people 20 years and older. There is no age restriction to be a Kidult, but people up to 55 years old have been buying toys to collect them. WHY KIDULTS ARE IMPORTANT FOR RETAILERS? IMPORTANT NUMBERS FROM THE KIDULT SECTOR Companies that manufacture clothes, toys, and movie character products want to catch the attention of young people and parents to generate much more sales. Many retailers, after drawing the children’s attention, they have to call the parents attention too to sell the product. If the same buyers of these products of characters and movies had money, the purchase would be direct, and you only have to get the attention of a single person, that is, the consumer. Kidults are the perfect consumers for these products because they have the interest and have the income to buy any product they want. It is why retailers should always have products aimed at the Kidults.
DESCUBRE TODAS LAS NOVEDADES PARA ADULTO EN ESTE VIDEO DISCOVER ALL THE NEWS FOR ADULTS IN THIS VIDEO
https://tinyurl.com/y9cas86n
LYFESTYLE 2020
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1.
COLECCIÓN LENTEJUELAS SEQUINS COLLECTION
2.
COLECCIÓN FASHION BRILLO GLITTER FASHION COLLECTION
3.
COLECCIÓN FASHION IRIDESCENTE IRIDESCENT BACKPACK COLLECTION
4.
COLECCIÓN FASHION PELO FURRY BACKPACK COLLECTION
NEW!
2100003265 Mochila polipiel 18 x 21 x 10 cm PU Backpack 8� 2100003268 Bolso polipiel 18 x 18 x 5 cm PU shoulder bag 2200006679 Calcetines Sizes 35-41 Socks 2200005338 Gorra moda 56 cm Fashion cap
NEW!
2100003255 Bolso polipiel 19 x 12 x 6,5 cm PU shoulder bag 2100003261 Estuche portatodo 20,5 x 8 x 7,5 cm Multifunctional case 2100003262 Estuche portatodo / neceser 22,5 x 13 cm Multifunctional case 2200006578 Calcetines Sizes 35-41 Socks
NEW!
2100003254 Bolso bandolera polipiel 20 x 17,5 x 7 cm Shoulder bag 2100003259 Estuche portatodo 20,5 x 8 x 7,5 cm Multifunctional case 2100003260 Estuche portatodo / neceser 22,5 x 15,5 cm Multifunctional case
LYFESTYLE 2020
COLECCIÓN MODA LOL FASHION LOL COLLECTION
Polipiel con textura y brillo. Textured and shiny PU.
Frontal de PVC con impresión y confetti.
COMPOSITION:
BACKPACK 8”: 100% PU SHOULDER BAG: 100% PU TOILET BAG: 100% PVC
Printed PVC front with confetti
MEASURES:
BACKPACK 8”: 18 x 21 x 10 CM SHOULDER BAG: 18 x 18 x 5 CM TOILET BAG: 23 x 17,5 x 7 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Neceser de PVC con confetti.
PVC toilet case with confeti
Gorra iridiscente polipiel
Fashion iridescent PU cap.
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CONFETTI LOL COLLECTION
SIZE
18 X 22 X 10 CM
PACK
2 / 12 PCS
LYFESTYLE 2020
SHINY PU
TWEEN/TEEN 7-15 YEARS
2100003267
SIZE
18 X 18 X 5 CM
PACK
2 / 12 PCS 2100003270
SIZE
23 X 17,5 X 7 CM
PACK
2 / 24 PCS 2100003200
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COLECCIÓN MODA BRILLANTE FASHION GLITTER COLLECTION
Frontal de PU holográfico con impresión en serigrafía. Iridescent laser PU frontal with silk printing..
COMPOSITION:
50% polyester + 30% PVC + 20%PU
MEASURES:
BAKCPACK 17”: 31 x 40 x 13 CM BAKCPACK 10”: 22 x 26 x 10 CM BUM BAG: 26 x 11 x 5 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
AVAILABLE DATE: OCTOBER 2019 Tirador con pom-pom.
Zipper puller Pom-pom.
Bolsillo frontal brillante o de PU metalizado. Pocket of chunky glitter or textured metallic PU.
16
GLITTER CHUNK SIZE
31 X 40 X 13 CM
PACK
2 / 12 PCS 2100002674
TWEEN/TEEN 7-15 YEARS
GLITTER CHUNK SIZE
22 X 26 X 10 CM
PACK
2 / 12 PCS
SIZE
26 X 11 X 5 CM
PACK
2 / 24 PCS
2100002675
2100002677
2100002678
2100002679
2100002681
2100002683
2100002684
2100002685
BACKPACK 26 CM
2100002680
GLITTER CHUNK
LYFESTYLE 2020
BACKPACK 40 CM
BUM BAG
2100002686
2100002687
2100002689
2100002690
2100002691
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LYFESTYLE 2020
COLECCIÓN MODA BRILLANTE FASHION GLITTER COLLECTION
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COMPOSITION:
DEPENDS ON MODEL 50% polyester + 30% PVC + 20%PU
Aplicaciones 3D de diferentes materiales en frontal.
3D applications with different fabrics on front.
MEASURES:
BAKCPACK 12”: 25 x 30 x 10 CM BAKCPACK 10”: 21,5 x 26 x 10 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Trasera de PU o pelo.
Zipper puller Pom-pom.
AVAILABLE DATE: OCTOBER 2019
Bolsillo frontal brillante o de PU metalizado. Pocket of chunky glitter or textured metallic PU.
TWEEN/TEEN 7-15 YEARS
TWEEN/TEEN 7-15 YEARS
CHARACTER SHINY FASHION COLLECTION
SIZE
26 CM
PACK
2 / 12 PCS
SIZE
30 CM
PACK
2 / 12 PCS
2100002767
LYFESTYLE 2020
GLITTER
2100002768
2100002770
2100002721
2100002771
21
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LYFESTYLE 2020
COLECCIÓN MODA LENTEJUELAS FASHION SEQUINS COLLECTION
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Lentejuelas direccionales. Two ways sequins.
COMPOSITION:
80 % polyester + 20% PET
MEASURES:
BACKPACK 16”: 31 x 40 x 12 CM BACKPACK 10”: 22 x 26 x 10 CM CLUTCH BAG: 21 x 14 x 10 CM BUM BAG: 26 x 11 x 5 CM ROUND SHOULDER BAG: 19 x 19 x 5 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Parche brillante. Material peludo.
Plush hair polyester.
Lentejuelas direccionales. Two ways sequins.
Chunky glitter patch.
SIZE
31 X 40 X 12 CM
PACK
2 / 12 PCS
LYFESTYLE 2020
SHINY
TWEEN/TEEN 7-15 YEARS
TWEEN/TEEN 7-15 YEARS
FASHION SEQUINS COLLECTION
SIZE
22 X 26 X 10 CM
PACK
2 / 12 PCS
SIZE
21 X 14 X 10 CM
PACK
2 / 24 PCS
TWEEN/TEEN 7-15 YEARS
2100002666
SIZE
26 X 11 X 5 CM
PACK
2 / 12 PCS
2100002665
TWEEN/TEEN 7-15 YEARS
TWEEN/TEEN 7-15 YEARS
2100002664
2100002670
SIZE
19 X 19 X 5 CM
PACK
2 / 12 PCS 2100002672
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COLECCIÓN MODA BRILLANTE FASHION PADDED COLLECTION
LYFESTYLE 2020
Trasera de polyester satinado reforzado.
Back with satin polyester with reinforcement.
COMPOSITION:
50% PU + 50% polyester
MEASURES:
BAKCPACK 17”: 31 x 40 x 12 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Mochila dePU texturizado metalizado.
AVAILABLE DATE: OCTOBER 2019
Textured metalized PU.
Parche iridiscente.
PU iridescent badge.
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TWEEN/TEEN 7-15 YEARS
PADDED COLLECTION
SIZE
31 X 40 X 12 CM
PACK
2 / 12 PCS
LYFESTYLE 2020
BACKPACK 40 CM
2100002692
2100002693
2100002694
2100002695
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COLECCIÓN MODA IRIDESCENTE IRIDESCENT COLLECTION
LYFESTYLE 2020
Trasera de polyester satinado reforzado.
Back with satin polyester with reinforcement.
Parche iridiscente.
COMPOSITION:
PU iridescent badge.
50% PVC iridescent + 50% polyester
MEASURES:
BAKCPACK 17”: 28 x 36 x 10 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Mochila dePU texturizado metalizado. Textured metalized PU.
AVAILABLE DATE: OCTOBER 2019
32
TWEEN/TEEN 7-15 YEARS
PADDED COLLECTION
SIZE
28 X 36 X 10 CM
PACK
2 / 12 PCS
LYFESTYLE 2020
BACKPACK 36 CM
2100002696
2100002697
2100002698
2100002700
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LYFESTYLE 2020
35
COLECCIÓN MODA IMITACIÓN VELVET FAKE VELVET FASHION COLLECTION
LYFESTYLE 2020
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Textura terciopelada.
Fake velvet fabric.
COMPOSITION:
Aplicación frontal en PU brillante.
70% polyester + 30% PVC
Gold PU application on front.
MEASURES:
BAKCPACK 10”: 22 x 26 x 10 CM BAKCPACK 16”: 30 x 40 x 13 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Bandas de mochila adaptable a carro.
Adaptable to trolley straps on back.
Bolsillo frontal con tirador.
Frontal pocket with webbing puller.
SIZE
26 CM
PACK
2 / 12 PCS
LYFESTYLE 2020
BACKPACK
TWEEN/TEEN 7-15 YEARS
TWEEN/TEEN 7-15 YEARS
FAKE VELVET COLLECTION
2100002776
TWEEN/TEEN 7-15 YEARS
PADDED MATE COLLECTION
SIZE
31 X 40 X 12 CM
PACK
2 / 12 PCS
BACKPACK 40 CM
2100002766
SIZE
40 CM
PACK
2 / 12 PCS 2100002774
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COLECCIÓN MODA PELO FURRY SHERPA COLLECTION
LYFESTYLE 2020 Aplicaciones en 3D de pelo. 3D furry applications.
COMPOSITION:
90% polyester plush fleece + 10% PVC
Parche de PU en forntal.
PU fashion badge.
MEASURES:
BAKCPACK 13”: 28 x 33 x 12 CM BAKCPACK 10”: 23 x 25 x 12 CM BUM BAG: 28 x 33 x 12 CM SHOULDER BAG: 28 x 33 x 12 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
PACKING: Tirador personalizado por colección.
Customizable zipper puller by collection.
INNER 2 pcs
OUTER 12 pcs
40
TEEN 7-15 YEARS
TEEN 7-15 YEARS
TEEN 7-15 YEARS
TEEN 7-15 YEARS
FURRY FASHION COLLECTION SIZE
BACKPACK 33 CM
PACK
2 / 12 PCS
SIZE
BACKPACK 25 CM
PACK
2 / 12 PCS
SIZE
WAIST BAG 26CM
PACK
2 / 12 PCS
SIZE
SHOULDER BAG 18CM
PACK
2 / 12 PCS
LYFESTYLE 2020
BACKPACK + MINI BACKPACK + WAIST BAG + SHOULDER BAG
2100002780
2100002786
2100002785
2100002784
2100002781
2100002789
2100002788
2100002787
2100002790
2100002792
2100002782
2100002794
2100002793
2100002783
2100002795
2100002791
41
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ยกDESCUBRE LAS NUEVAS MOCHILAS Y BOLSOS DE TENDENCIA! DISCOVER OUR NEW TRENDING BAGS AND BACKPACKS!
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COLECCIÓN MODA PELO FURRY SHERPA COLLECTION
Detalles bordados.
Embriodery details.
COMPOSITION:
100% polyester sherpa polar fleece
MEASURES:
BAKCPACK 13”: 30 x 34 x 13 CM
WASHING CARE INSTRUCTIONS: No lavar Do not wash No usar blanqueadores Not bleach products may be used. No secar en secadora. Do not tumble dry. No planchar Do not iron No lavar en seco. Do not Dryclean.
PACKAGING:
Licensed hagtag + information hangtag + Individual polybag
Pom-pom nariz.
Pompom nose.
PACKING: Textura borrego. INNER 2 pcs
OUTER 12 pcs
Sherpa polar fleece fabric.
48
TWEEN/TEEN 7-15 YEARS
SHERPA COLLECTION
SIZE
30 X 34 X 13 CM
2100002332
PACK
LYFESTYLE 2020
CHARACTER BACKPACK 34 CM
2100002337
2100002336
2 / 12 PCS 2100002335
2100002338
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LLAVEROS KEYRING COMPOSITION:
BRIGHT KEYRING
100% METAL
METAL KEYRING
MEASURES: DEPENDING MODEL
PACKAGING: BLISTER
PACKING:
INNER 4 pcs
OUTER 48 pcs
Ref: 2600001213
4 / 48 pcs
Ref: 2600001212
4 / 48 pcs
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CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES
3D MODEL Almohadilla acolchada premium con puas. Premium soft pad with tooth.
Personaje en goma 3D.
Rubber 3D patch character.
COMPOSITION:
100% PLASTIC ABS
MEASURES:
3D MODEL: 11,4 x 22 x 4 cm
PACKAGING: Special blister
PACKING:
INNER 2 pcs
OUTER 12 pcs
Ref: 2500001485
2 / 12 pcs
Ref: 2500001487
2 / 12 pcs
CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES
Almohadilla acolchada premium con puas. Premium soft pad with tooth.
COMPOSITION:
100% PLASTIC ABS
Impresiรณn sobre plรกstico transparente.
MEASURES:
Print over transparent plastic ABS
7,5 x 22,5 x 4 cm
PACKAGING: Special blister
PACKING:
INNER 2 pcs
OUTER 12 pcs
Ref: 2500001497
2 / 12 pcs
LYFESTYLE 2020
CEPILLOS DE PELO PREMIUM PREMIUM HAIR BRUHSES COMPOSITION:
Impresiรณn sobre acabado metรกlico.
Transfer print over metalic plastic.
ROUND MODEL
100% PLASTIC ABS
DETANGLED MODEL
MEASURES:
3D MODEL: 6,7 x 22 cm ROUND MODEL: 7 x 22 x 3,5 cm DETANGLED MODEL: 8 x 18,5 cm
PACKAGING:
PVC box with window on back
Almohadilla acolchada premium con puas. Premium soft pad with tooth.
PACKING:
Puas especiales de diferentes longitudes perfectas para desenredar el cabello. 3 different length of flexible bristels for a better detangling.
INNER 6 pcs
OUTER 24 pcs
68
LYFESTYLE 2020
TEEN & ADULT
PREMIUM HAIR BRUSHES ROUNDED MODEL
SIZE
6,7 x 22 CM
PACK
6 / 24 PCS
2500001303
2500001307
2500000971
2500000972
PREMIUM HAIR BRUSHES DETANGLED MODEL
SIZE
6,7 x 22 CM
PACK
6 / 24 PCS
2500001309
2500001310
2500001311
2500000989
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LIFETSYLE 2020
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