OLIVERA TOPUZOVIC

Your Commercialised Life, 2022

Applecross Senior High School

My artwork reflects upon the fear that our actions are constantly being monitored and commercialised. Through the creation of an interactive game, I demonstrate how modern technology’s ability to advertise is now more prevalent than ever. Every action the player selects has an impact on the advertisement they receive, creating a targeted and personalised experience.

The animated advertisements in the game reference the style of the Pop-Art movement, which reacted to an era which saw consumer booms and the commercialisation of art. These recreations are drawn to reflect modern products, while the use of animation comments on how technology has been used in evolution of advertising.