Overview • With millions of options of apps to choose from in the app stores, people tend to use most of the apps just once before they discard it.
• Due to this reason it is necessary for an individual app developer or a company building apps to do enough efforts to engage users into their apps. • Retaining customers might be a challenge and might seem so hard but it is necessary to retain the customers to make your app stand out. • 5 strategies given below can help you to bring a continuous retaining of users towards your app.
Develop an attractive and exciting mobile app • This is understandable but it is very important to know why you are building your app and how it is going to benefit the people and also how it is going to be different and stand out from other apps. • Get all your ideas and data regarding the features of the app ready before even you start the developing of the app.
• Make sure that your app focuses on doing one feature really well and gives the best facility from that particular feature.
Allow the users to share on social media easily • If your app is well loved by the users then they would most likely want to share the features they are receiving from your apps to their friends on Facebook. • Allow them to use the app online with their friends on the social media sites.
• This will very effectively increase the user engagement amongst the users in your app. • Facebook and Twitter are easy sharing option on your app will help in maintaining a long-term user engagement with app.
Track the user engagements • You can track the interactions and the engagement activities between the users with the app analytics.
• This will help you to get the analysis of which features the users of your app engaged to the most. • You can track the amount of time a user spends on a particular page and also all the actions they are performing on it.
Use the push notifications for your app • The push notifications will help you to build user engagement and retaining them towards your app.
• You must include an actual button to call the push notification and also make sure that the notifications are actionable. • Push notifications includes a button giving new and updated options to use the latest additions to the features. • If the push notification you provide is giving all the necessary and relevant information then they can be a very powerful addition to your app.
Analyze what users don’t like about your app • It is very necessary to understand how your app is being used by the users to drive an engagement into your app.
• You must do necessary analysis using the analytics software and track whatever is going on with your app. • You can use many re engagement methods like interacting with other top apps, campaigns and connecting the current users with necessary content and making them re engage with your app on a regular basis.
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