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Social networking websites such as Facebook are one of the fastest growing areas in terms of monthly users and visitors. More and more people from the online advertising industry use social network advertising. Facebook is the leader of social networks with four hundred million users. This is perfect for advertising agencies because social network is becoming more and more popular. In fact, Facebook's ad engine is the best network for reaching the target audience because it has a great amount of data about its users due to the strict fill all the fields in registration policy. When doing the registration procedure, everyone must put in their details such as age, gender, ethnicity etc. and that is what helps advertisers and advertising agencies to easily locate and reach their target audience. If you want to advertise a product or business on Facebook you will have to use one of the three methods. The first one would be word of mouth. Due to large amount of users on Facebook, news spread with a speed of lightning. You start by joining groups that are somewhat related to your product/business, then you spread some news about whatever you want to advertise, and there you go, people will start telling each other about it. The second way to use online advertising on Facebook is by creating social ads. They can be seen on the right hand side of the screen. They are easily recognizable because of the small pictures that are usually attached to them. You are offered to choose who and how you want to target when creating an ad. You can target the ad to the city or state level by using location targeting, keyword targeting lets advertisers target their ads by the keywords people put in as their interests, for example a person will get an ad of a new Lamborghini model if he put 'cars' as one of his interests while a person who puts 'card games' as one of his interests will see an ad of a poker website. Connection targeting gives advertisers an opportunity to only target people who are fans or members of a certain group. Relationship targeting lets you target users based on whether they are single, in a relationship or married. Age targeting gives advertisers a chance to target people aged between 13 and 64. Birthday targeting lets you send special promotions to people on their birthdays. Moreover, Facebook offers advertisers sex targeting which gives them a chance to target people based on their sex. Language and education targeting are also available and it lets you target users based on their first language and colleges/universities/schools they graduated from. You can increase your click through rate, and as a result increase the amount of visitors and potential customers to your website by using social ads. The third way is by creating fan pages and groups and getting people to join them. That way you can get more visitors and increase the brand awareness. Advertising on Facebook is developing very fast. More and more agencies all over the world begin to use it. Last year a book was published called "Facebook Marketing Bible" that was purchased
by many agencies and advertisers. The book explains key tactics and strategies on how to successfully advertise something on Facebook. More and more agencies all over the world begin to use social network advertising.
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