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The number of users on social networking sites has been ever-increasing. How do you advertise on Facebook is becoming a common question among internet marketers as well as other business organisations. Most people keep revisiting Facebook on daily basis to check updates and know about the latest gossips from friends. An attractive ad with appealing lines can grab immediate attention and force the user to check it out immediately. Advertisers can use this to their advantage by placing ads, contests and other stuff to attract these daily visitors. Leaving the free advertising aside, Facebook also offers lots of paid advert options and has good plans suiting your purpose. They have a Cost per click or fixed budget expenditure. Also there is cost per 1000 clicks or day-wise options. It provides the same at quite reasonable rates and you would not have to shell out much. You can specify your maximum expenditure limits into your account.The effective cost goes down especially because you can target specific audiences. E.g., if you are promoting a certain brand of chocolate, you can put the specific ad on the user profile who likes chocolates on Facebook. To create a new page you just need to register on the main page, choose your page type, put in content, make some moderators and that's it you are done. The next step is to invite and add people to it, or to "like" it. To give a brief summary regarding effective advertising: 1. Identify Your Goal and needs - What is your aim? Do you want to create awareness for your product, give updates to users, generate goodwill or get feedbacks from users? 2. Target the Right Audience - According to your needs, target relevant age groups and demographics. If possible, use their local language or simply English. 3. Design an Appealing Ad or Page - Make sure you have an eye-catching caption which attracts users. Use can also use a good image to add value and appeal. 4. Manage Your Budget - In case of paid advertisements; choose an appropriate plan as mentioned above. You can also choose from the different Facebook plans that give you in detail about their advert page (very easy to use and understand). 5. Review and Make changes - Check if the feedback or the advert is working. Make changes
accordingly to your ad. Select your target audience appropriately. There are millions of users with various demographic profiles and ages. Facebook consumes at least 30-40% of our time spent online. So it is not possible that your ad would not get noticed. Before you create a Facebook page or ads, make sure you keep note of the following points. • Use the paid ad option carefully by analysing your requirements (look at the points above) • Having a fan page can regularly keep users updated and informed about your products, articles, sites and services. • If you have your own company website, put a Facebook LIKE button somewhere prominent on the site. • Create contests and keep them involved and updated. • Have customized pages for different target audience according to their needs and preferences. • Create some application or news feed so that you can post them on regular basis. Simply follow the above steps to get your moneys worth and best of luck with your advertising.
Alicia Campbell is a prolific article writer and has written informative articles on a host of subjects related to medicines, product reviews, art etc. For more great information on how do you advertise on Facebook, visit http://facebookmarketingtricks.org.
Article Source: http://EzineArticles.com/?expert=Alicia_S._Campbell
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