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You may be using social media to keep in touch with your friends and family but did you know that you can use social media as part of your marketing plan? Do you know how to use social media as part of your marketing plan? As a small business owner, this type of marketing can really attract visitors to your site and then clients to your business. It is a great tool for building a targeted, responsive list. But, where do you start with social marketing and how involved do you need to get? If you want to grow your business and start building up your client database, social marketing is the least expensive and fastest way to go. Here are three easy ways to get you started in your social media marketing plan. Use LinkedIn to build your client base - First, you will want to create a real interesting profile for your business and in the interests section, you will want to use your best keywords. - Make sure that if you have a blog, you put the link to your blog in your profile. This is a good way for people to find out just who you are and what your business is all about. - Put your client list into appropriate groups and start communicating with them. - Use LinkedIn as a resource to recruit clients for your business and to get your message out there. Use Facebook to promote your business - You can create groups in Facebook also and communicate with those groups on a regular basis. - If you are posting articles to article directories, some of these directories have areas where you can put your Facebook and Twitter information. Then, every time you post an article to the directory, the directory will automatically post the article to your Facebook and Twitter accounts. - If your group members and clients have Facebook pages, make comments on their pages. Be helpful and answer their questions. - Be "friends" with people in your subject area
Just remember, when you are using social media sites for business, building a great relationship with your friends is more important than the number of friends you have. As you build your Facebook friends list and communicate with your clients on a regular basis, you will see traffic increase to your website. Use Twitter to expand your business presence in social media - With Twitter, you will want to create lists that are specific to certain subjects and you will want to subscribe to lists that have to do with your subject matter. - A good idea for Twitter exposure is to give away a weekly report on your subject. Don't forget to include a "Please Re-Tweet" or an RT so that people will spread your information around the web. - Use the # hashtags and follow people where appropriate. Some rules of thumb when starting to use your social media marketing plan: 1. Don't spend a lot of time on these social sites. Just spend about 15 minutes or so on each site. 2. Your daily plan should be to make good and relevant comments on good and relevant posts. Remember to use pictures. 3. Develop relationships with your followers and gather your own followers with your opt-in pages. 4. Don't forget to put your picture, a professional picture, on your pages. People who use social sites like to see who they are corresponding with. To summarize, social media sites need to be part of your business marketing plan. The thing to remember is to build strong relationships with people but don't spend too much time doing it. Just begin small and let it go from there.
Would you like to learn more about using to increase your business? In that case, download my free Social Media Guide here: http://workonlinesuccess.com/Free-Reports/Socialmarketing.html. Visit my website at http://workonlinesuccess.com.
Article Source: http://EzineArticles.com/?expert=Catherine_Quel
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