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Facebook has been the most influential site known by people today as it currently houses more than 500 million users and the figures are still rising exponentially. Thanks to the site's founder, Mark Zuckerberg, communicating with friends even from the opposite side of the world has never been this dynamic. With the significant number of people concentrated in Facebook more than any other sites, many marketers have found huge potential in using this site to run their online marketing campaign. Because of its popularity and reputation, Facebook has landed on dominant spots of search engine result pages (SERPs), thus making it a trusted source of information. Facebook is considered as an important tool in gathering huge amounts of traffic. However, although it is good to gather such figure of traffic, acquiring higher conversion rate is important as this aspect involve views from people who are actually interested with the business you are promoting. So, here are the Facebook Advertising tactics that are guaranteed to provide not just traffic and great exposure but conversion rates to your campaign: Hyping-up the name - It might have been overlooked by many but the name has a great contribution on triggering curiosity of the market. By making your name more interesting with a little play of words and pun, you can surely get the attention of people browsing through the site. Modify your profile - After the name has caught the people's attention, make sure that the landing page is more interesting so visitors will stay longer on your profile page. Having an attractive yet informative profile is more likely to lure people in and even make them add you as a contact. Build a market niche - To make use of your connection online, build a market niche where you can share informative posts with people who have the same interests as with your field. This strategy allows you to gather your targeted market so when you post something on Facebook, it is surely to reach them. To build your market niche on Facebook, join groups that share the same nature of business as you are and invite users as contacts who are also relevant to your campaign. By checking their profile online and other connections like second degree friends, you can get to know their interests and preferences. Don't forget the keywords - Since Facebook is often indexed by Google and other search engines, might as well include your related keywords for further visibility not just on the site but also
throughout the web in general. Aside from keywords on your content, you can make use of the interests page on your profile to include keywords related to your campaign. Always attach back links - Back links are important as it leads your FB contacts to your main website. Don't forget to attach back links on every post you put up online.
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