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Google AdWords has been established for more than 10 years since Google first introduced its own advertising platform in 2000. During 10 years, Google AdWords has built its own mighty empire on the Internet. Just look around many popular websites on the net, it's obvious that most of them display Google Ad to earn more money. Why is Google AdWords so successful? Because Google collects information on the websites it is displayed, then showing relevant ads which makes users more likely to click to learn more the exact information that they are searching for. In the past, this feature was awesome and unbeatable. However things are about to change, when Facebook penetrates into this market. With 700 million users along with their data, Facebook can easily target their ads based on demographic factors such as: sex, age, interest, country and so on. For example, your company is selling skateboard for boys from 13 to 19, so it's useless to show your ads to old people who don't want to risk their lives. Facebook will give you the chance to target these specific ages, thus increases conversion rate. Moreover, unlike Google, users have to login to their accounts to see ads, so you can ensure that your ads are only shown to real people whose profiles contain target factors. Another advantage of Facebook advertising is that the price is much lower. Google AdWords has been there for 10 years, there many advertisers bid for the same keywords. That's why Google AdWords is more expensive. Facebook is new, so you can use the same keywords at prices that are more competitive. This is a great chance for business, especially small business to develop their brands and customers base. Facebook also works hard to improve their advertising platform. Recently, they have developed 'sponsored stories', another type of advertising which show brands' names depends on your friends' conservation. To make it clear, I will tell you an example of this. Your friend went to a Starbucks store, got a coffee then came back home and posted on his status "I am currently addicted to Starbucks", then this status will become an ad for Starbucks. Because it comes from your friend, you are more likely to believe in it. As a result, this expands the Starbucks brand. People have watched a significant amount of money shifted to Facebook advertising. A very new report from eMarketer, an advertising firm, showed that Facebook's US display ad revenue had overtaken Google and of course Yahoo. Another report from TBG Digital showed that Facebook advertising had increased 1900 percent in comparison with last year. These numbers prove that more and more advertisers are now aware of the rise of Facebook advertising. Some big brands also reallocate their budgets from TV, press and release to online
thanks to the attraction of Facebook. In the past, Facebook has defeated Myspace and become the biggest social network. Now, it seems that Facebook is threatening. Google again at their main income: advertising. What's next. What will be in the future? We can't tell anything, but if you ignore Facebook, you'll pay high price for your decision.
Truong Nguyen has been an eMarketer for 3 years. He loves everything related to social media and marketing, and now he's giving his knowledge on his blog. You can find article about Facebook, especially Facebook advertising to help you make use of Facebook advertising at lowest cost.
Article Source: http://EzineArticles.com/?expert=Truong_Nguyen
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