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Unless you've been living under a rock for the past few years, you've probably noticed that having a Social Media Marketing Plan is CRUCIAL to the survival of your business! Surely you've heard of Web 2.0, and how successful it can be for almost any business, but have you started using Social Media yet? For simplicity, we'll stick to Facebook and Twitter, as they're the 2 most popular at the moment. Certainly, you've heard of the mammoths akin to Facebook and Twitter, correct? And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! And, chances are, your competition is already on top of this, or at least trying to. If you'd like your business to have a prosperous future, the time to act is you YESTERDAY on these social media goliaths like YouTube, Twitter, LinkedIn, Facebook, and supplementary Web 2.0 sites. Before we continue, let's examine some nice, juicy facts: According to Neilsen.com & Facebook.com, Facebook is the #1 social network, with close to 300 MILLION active users. Some predictions by known analysts predict that possibly sooner than 2011, there will be 500 million members on Facebook! Between June 2008-June2009, Twitter has increased it's user base by an astounding 1,928%, making it the fastest growing social network on the planet, says Nielson.com According to Facebook, over 120 million users log into Facebook no less than once a day! Around April 2010, Facebook had more hits than Google for a week straight! The largest growing demographic rapidly joining these groups are aged 35 and above Facebook is the third most visited site World Wide according to Alexa.com Twitter attained 50 million unique visitors in July 2009 [source: TechCrunch.com] Predictions indicate that by the end of 2010, Twitter will grow to 100 million users says Fool.com & Twitter Facebook says that over 65 million members access their accounts via their cell phones Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users In excess of 70% of Facebook members are based outside the USA, says Facebook OK, I think you're mind is probably spinning now about the true power of Social Media Marketing, and we've only just scratched the surface! So what does this all mean to you, as a business owner? In a nutshell, you've got prospects and leads who're easily accessible via Facebook Marketing and Twitter Marketing (not to mention the others), readily available to receive the marketing of your products and services! Are you going to let your competitors tap into these avenues before you do? For the savvy business owner, that's not very likely.
Social Media Marketing is like a portal, a gate opener to powerful communities that can have significant implications for entrepreneurs, businesses and marketers of near any product or service. We all know that today's marketplace is a rapidly changing environment, which means that it's essential that you keep yourself abreast with future trends. And, based on the above statistics, you can bet your last dollar that Social Media Marketing is only going to get more significant in the very near future. We've now surpassed the Information Age, and now have entered the Recommendation age. How many times have you heard people say "It's not WHAT you know, it's WHO you know." Well...things have changed, and that's not necessarily true anymore. Let's put it this way "It's not WHAT you know, it's NOT WHO you know...it's WHO KNOWS YOU!" And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your finances is a direct reflection of the quality of your relationships.
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Article Source: http://EzineArticles.com/?expert=Dwad_Lane
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