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Developing a Facebook marketing plan is not unlike developing an advertising plan for any other business. An exception is that this type of medium has the potential to reach a mass amount of people instantaneously. By using this site effectively individuals should see a growth in business. Using Your Profile Social networking sites were designed to help individuals stay connected with people from their past, as well as establish relationship with new people. A person can use this type of site to advertise a business if they use the network wisely. This site allows users to reach millions of people all over the world. As with any good marketing plan, individuals need to be aware of their target audience. Facebook allows a person to categorize people by age, demographic, education and interests. This allows the user to build a community of people that may benefit from their product. Individuals who use this method of advertisement will want to establish a profile that is complete with personal interests, work life and information about the business. Allowing others to connect on a personal level may help to increase business. Thinking of the profile as a business card for new clients might help to streamline information. It is wise to be as detailed as possible so that people will know exactly what the product is. Individuals should invite as many people to become friends as possible. Using A Fan Page Creating a fan page where users can link to the business is an excellent way to promote a product. This will allow the user to write about specific areas of their business and post to their wall for everyone to see. Adding pictures of the product and updating special offers will help to draw attention. An individual can share this page with people in their friend list. Let People Like You! Another feature that can be used to advertise is the "like" button. By using this button, links will automatically be shared with friends. This will allow greater visibility of the business and will help to enlarge the fan base. Likewise, anyone who uses the "like" button will automatically have the page on their profile, which will help to gain accessibility. Using Paid Advertising
This social media site offers its own advertising that can be useful for promotion. Although this is a cost-based service, incorporating this service as part of the overall Facebook marketing plan, users can choose how much money they are comfortable spending and create an advertisement that will attract people to the site. Be Involved Creating contests and inviting people in the fan base to local events can aid in gathering interest. Additionally, creating a Facebook marketplace is a great way to promote sales of a product. When a person logs into this networking site the first thing that they are directed to is a page with all the status updates. Therefore, individuals should update their status on a regular basis. This will not only help to create interest, but regular updates will also help users to constantly be reminded about the business. Final Note When establishing a Facebook marketing plan it is important to reach as many people as possible. By developing a fan page, updating status and offering contests and invitations to events a person will be better able to elicit interest.
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