Media Kit
Media Kit
2013
01 About Tapjoy
Tapjoy is changing the way people discover, share and engage with mobile apps.
We are a leading mobile advertising platform that gives consumers the power to choose which ads they’d like to engage with. The Tapjoy Mobile Value Exchange® offers consumers virtual rewards or premium in-app content in exchange for watching videos, installing apps, or engaging with other ads that they’ve selected from trusted brands and advertisers. Our unique model enables you to connect with mobile consumers in deep and meaningful ways by adding value to the mobile experience rather than trying to interrupt it.
435
7,675+
MILLION
PUBLISHERS
Monthly Global Reach
Active Apps
2 Media Kit
2013
02 Benefits of Tapjoy
How can you benefit from Tapjoy?
Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience. Here’s how we win:
+
• Empowering Consumer Choice • Award-Winning Platform • No Media Waste
• Global Scale • Driving Brand Affinity • Diverse Ad Solutions
Reach Massive Global Audiences We can deliver your desired engagements at scale from consumers worldwide
Engage With Mobile Consumers We offer a variety of ad solutions to help you truly connect with consumers
Ensure Positive ROI Our performance-based pricing model helps minimize risk in your media spend
Target the Right Audience Our audience targeting enables you to find the right consumers, in the right places, at the right times
3 Media Kit
2013
03 How it Works
How it Works
We help you become part of the consumer experience, ensuring that your message resonates and that your brand is favorably received.
1
3
A user needs more coins to buy turns in Family Feud & Friends
The user chooses which offer to engage with on the Tapjoy Marketplace. The user selects to watch a Conair video. The user watches the Conair video to completion.
2
4
Users can buy coins with real money or users can earn coins by engaging with ads in Tapjoy.
The user is taken to a secondary action screen where they can further engage with the brand. Users can now resume their gameplay with the additional coins they earned. 4 Media Kit
2013
04 Power of Consumer Choice
Power of Consumer Choice
Tapjoy is a mobile advertising network that employs native app experiences to connect brands with consumers. Consumers choose to engage with brands through the Tapjoy Marketplace in exchange for premium in-app content & experiences. Tapjoy’s pay per engagement model will deliver against your brand objectives at scale with zero waste – brands only pay for completed engagements.
Ad Solutions
• Video Distribution • Traffic Drivers • Customer Acquisition
• Social Engagements • App Installs • Click to Call
5 Media Kit
2013
Get the reach of primetime TV with the high engagement of Tapjoy users with Tapjoy Video Plus
1
User CHOOSES to watch your video in exchange for in-app rewards
2
WATCHES your video all the way to completion before receiving their reward
3
If interested, ENGAGES further with your brand by making a purchase, requesting a quote, following you on social media, or any other action you choose
GUARANTEED VIDEO VIEWS TAPJOY MARKETPLACE
ROBUST TARGETING OPTIONS FREQUENCY CAPPING VAST COMPLIANCE HD QUALITY VIDEOS
FULL SCREEN INTERSTITIAL
DIRECT PLAY
6 Media Kit
2013
One Ad Unit. Endless Possibilities. SWIPEABLE GALLERY, STORE LOCATOR AND SOCIAL MEDIA SHARING
Exceeding Market Standards for Rich Media THE LARGEST REWARDED RICH MEDIA PLATFORM 1 User can create an outfit to earn points
2 User swipes through options for dress and shoes
3 User earns points then can take secondary actions
CREATIVE CUSTOMIZATION
VIDEO, VEHICLE BUILDER, REQUEST A QUOTE FROM DEALER MANAGEMENT MRAID 1 AND 2 COMPLIANCE FREQUENCY CAPPING TARGETING CAPABILITIES
1 User can watch a video to earn points
2 User can drag down colors to build vehicle
3 User earns points then can take secondary actions
Functionalities include: Swipeable Images Product/Image Gallery Video
Customization Tool Save to Calendar
Store Locater Map 360째 Degree View
7 Media Kit
2013
™
Stand-out placement. Outstanding results. ®
REWARDING MOBILE
FIRST-TO-MARKET EXECUTION HIGH IMPACT UNIT GUARANTEED VIDEO VIEWS HIGHLY ENGAGE USERS ENHANCED TABLET EXPERIENCE FOR USERS
Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer’s attention and compels them to take action. Offers guaranteed video views.
8 Media Kit
2013
05 Drive Awareness & Results
Drive Awareness & Results
The Tapjoy Mobile Value ExchangeÂŽ captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Consumer Acquisition Our reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey completions, or any other type of quantifiable marketing action.
Pay-Per-Install If you’ve built your own app, our PayPer-Install solution can deliver scalable volume. Our performance-based pricing allows you to control your acquisition costs.
Pay-Per-Engagement Get consumers to not only install your app but also complete an additional, deeper action within it, such as viewing a tutorial, connecting through Facebook, or anything else.
9 Media Kit
2013
The Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Social Traffic Drivers
Full Screen Interstitials
Drive traffic directly to your brand’s social channels, such as Facebook, Twitter, YouTube, Google+ or other sites.
These full-screen takeovers give you the consumer’s complete attention, while providing the real estate to more fully convey your brand message.
10 Media Kit
2013
05 Drive Awareness & Results
Drive Awareness & Results
The Tapjoy Mobile Value Exchange速 captures consumer attention, creating an ideal environment for both brand awareness and direct response.
Click-to-Text
Click-to-Call
Quickly scale your opt-in SMS text initiatives with Tapjoy Click-to-Text, offering a seamless signup process that makes it easy for consumers to sign up for text messages from trusted brands like yours.
Our Click-to-Call solution connects consumers directly to your live representatives to offer further information, provide a quote, or even take an order directly over the phone.
11 Media Kit
2013
05 Drive Awareness & Results
Drive Awareness & Results
06 Targeting
Targeting
Targeting solutions reach relevant consumers.
Demographic Targeting
Location Targeting
Language Targeting
Device Targeting
Tapjoy Reconnect
Sequential Targeting
12 Media Kit
2013
07 Demographics
Demographics*
Tapjoy’s network spans a wide range of audiences across different age ranges, income brackets, genders, ethnicities and other demographics. We help you reach your target audience, no matter who they are.
45% Caucasian
Education & Career
12% African-American
19% Other
33% College Educated
54%
46%
FEMALE
Gender
MALE
24% Exec/Professional
Mean Age
<14
30
Millennials (1984-2002)
Gen X (1965-1983)
Baby Boomers (1946-1964)
>65
15% Hispanic 9% Asian *US Figures
13 Media Kit
2013
08 GMC Case Study
Tapjoy Video Plus Outperforms TV and Online for GMC
Objective: Drive brand recall, linkage and favorability for GMCâ&#x20AC;&#x2122;s new Terrain SUV on a scalable yet cost-effective basis.
Tapjoy vs. TV and Online recall (A25-54)
75%
80%
60%
Solution:
57% 54%
GMC delivered ads for the Terrain to millions of mobile consumers through Tapjoy Videos, allowing the brand to reach interested consumers while they were actively engaged with their favorite mobile apps.
42%
50% 47%
40% 36%
27%
20% 17%
General Recall
x
Brand Linkage
Tapjoy Video Category TV Ad Norm Category Online Ad Norm
=
Brand Recall
Results:
33%
Increase in Brand Recall
800k
Completed video views
80%
Completion rate
*Nielsen, December 2012
14 Media Kit
2013
09 Mobile Advertising that Works
Mobile Advertising that Works
Consumers Choose to Interact with Brands while immersed in their passion
Brands Define the Activity Desired
Brands only Pay when the Desired Engagement is Completed creating no media waste
The Value Exchange Model Drives Brand Affinity
From Our Partners
“ “ “
Tapjoy named one of ‘The Top 5 Monetization Tools for Mobile Apps.’
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There are some other approaches that show that it’s not just about placing a basic ad somewhere in an app or website… Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services.
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[Tapjoy’s] business grew sales from $20 million in 2011… Tapjoy is going strong and its network of developers now has more than 100 million monthly active participants, and it has reached more than a billion mobile devices.
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Tapjoy just crossed the threshold over one billion mobile devices in their advertising network, so clearly this is a growing market.
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15 Media Kit
2013