1 minute read
Focus on Dealers
from Modern Tire Dealer - April 2023
by EndeavorBusinessMedia-VehicleRepairGroup
race events. Continental is the series’ official tire supplier and partner through 2026.
Roffler said the company is continuing its marketing of the General brand. The General brand’s Major League Fishing (MLF) sponsorship that began in 2012 will continue, as will its contract as sponsor of the ARCA racing series that began in 2016.
Late last year, the General brand became the title sponsor of the ArenaCross motocross series that “filled a hole in the company’s activation during that time of year.”
Both Roffler and Debbie Richards, Gold program manager, told dealers about opportunities in “getting involved in the (consumer’s) credit card decisions.”
Richards said Gold Dealers are important to Continental because “people matter. It’s why people buy from you instead of a chain.”
• 3D Mobile Wheel Alignment System
• Fully automatic. Beam can be moved up and down
• Compatible with all car lifts including 2 post lifts and mid-rise scissor lifts
• Shortest distance of rolling run-out compensation in the industry, no need to wait during rolling
• Dual display screens
• Fully Automatic. Super easy to operate
• Leverless Center Post. Rim size up to 30"
• Equipped with Wheel lift cart and a 12" display screen that shows the underside of the wheel when changing the tire
