THE DIGITAL: Superchief’s Super Party - by seth hawkins

Superchief’s Super Party

BY SETH HAWKINS

THE DIGITAL

After parking on an ominous street, dodging detritus on the sidewalk and being ushered through the door by an equally ominous bouncer—we enter a sprawling fog-filled industrial space just south of DTLA. Loud music plays, neon flashes and the walls are literally covered floor to ceiling with digital canvases (essentially large televisions). Upon entrance a commotion erupts in the center of the space. The outline of a giant sphere hung from the trusses can be discerned through the mist. Art collectors in dress shirts retract to the edges of the gallery while several younger patrons advance with large sticks and subsequently begin to smash the artwork with a vigor only matched by a Rage Against the Machine mosh pit. Welcome to Superchief; let the party begin. Granted this may not be the art gallery to take your mother—if you are in search of adventure, are not a risk-adverse human, and have some inkling toward digital art on the blockchain—LA is home to the world’s first permanent NFT gallery. Before visiting, prepare yourself as you will leave with at minimum a slight buzz, a loud ringing in your ear, possibly a raunchy T-shirt, your first NFT artwork or even a black eye. I wouldn’t suggest wearing your Sunday white’s. The gallery has been a longtime staple in the art/party scene in NYC, Miami, LA and after a decade, they still go hard. Don’t get caught off guard, while the gallery may give the vibe of a rocker that has been on the road too many years, its provenance speaks for itself. Artists such as Swoon and epic partnerships with the likes of Christie’s Auction House, Scope Art Fair and OpenSea (the world’s largest NFT marketplace) are impossible to discount. Once again, Scope Art Fair has teamed up with Superchief as its official digital media partner for Miami Basel 2022. If you happen to notice the monumental 60-foot curated digital stage as you enter the fair—that is them.

While Superchief was originally founded in Brooklyn circa 2012 by Edward Zipco and Bill Dunleavy, the focus on the digital began in 2016. The story told by co-founder Zipco may sound like that of many galleries at the beginning—long hours, little pay, nights spent sleeping in the space. As with many superheros’ origin stories, ultimate strength is earned from near-destruction. For the prophetically named “Superchief” this defining moment was in early 2020 when an explosion occurred in the building neighboring its original Los Angeles location. Fire/chaos ensued and while luckily no one in the gallery was injured, the damage to the building lead to the forced closure of this location.

Through COVID and a string of unforeseen events, NFTs stole the art world’s attention. The timing couldn’t be better and as if a phoenix rising from the literal ashes, Superchief returned after lockdown with a renewed vigor, an exhibition space of double the size and, as Zipco describes it—“a mission to help artists dream in web3.”

Don’t think the excitement is over as in almost the next breath he speaks of a recently received compliment. The collector recounted—“I really enjoyed the vibe at the gallery, it was exciting and colorful, but on some level you could just tell it felt dangerous.”

For the ultimately authentic Superchief NFT Gallery this is part of the history, their pulse and not something they are willing to give up. Patrons: Just remember to keep your head on a swivel!