adidas catalogue 2011

Page 1



Adi dasOr i gi nal si sal i neofcas uals por t sappar el , andi st heher i t agel i neofAdi dasT hebr andus est he f amousT r ef oi ll ogo,whi chwasor i gi nal l yus edonal l adi daspr oduct sunt i l t hecompanydeci dedi n1997 t hatt het r ef oi l l ogowoul dt her eaf t eronl ybeus edon her i t agepr oduct s,and wasr epl aced on ot her pr oduct sbyt heP er f or mancel ogo, whi chhaspr evi ous l y beenus edont he" Equi pment "r angeofpr oduct s s i nce1991.adi dasOr i gi nal scover ss por t sf as hi on s t y l eswi t hs t r ongr ef er encest ot hedecadesbet ween t he1940st o1980s .T hebr andhasadi s t i nct i vel yr et r o ol ds chool f eel . Anex t ens i vecampai gnwasl aunched i n2008t o pr omot et hel abel ." adi dasOr i gi nal si nvi t est oday’ s l i f es t yl econs umer st oCel ebr at eOr i gi nal i t yt hr ough anex cept i onalbr andcampai gnandavar i et yof pr oductt hemesi ns pi r edbyt her i chs por t i ngher i t age ofadi dasandt hegl obal r eachoft heT r ef oi l .


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