Artisto Designz Portfolio // So Far
I am a digital + content design specialist with an interest in interaction, branding, new media innovation and online publishing. I have been in the digital medium for a little over 7 years. My journey in this space began with the digital boom that happened in India a few years ago. Prior to that I was working with a creative boutique which helped me hone my skills in offline design. A few of the brands that I have worked on include Pepsi, 7Up, RedBull, Puma, Louis Philippe, Bestseller Group, Sony Music, L’Oreal India (L’Oreal Paris & Kerastase) & Nivea. The publishing platforms that I am currently working on are Homegrown, BeBeautiful, NBA India, Investonomix. Among others that are yet to be launched are All Things Food by Knorr and Bokengo.
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Agency
Consulting
Collaborations
NBA
Homegrown
Popsickle x Love & Other Bugs
BeBeautiful
Kennel Kitchen
Homegrown x Nike
Aviance
SS HOMME
Red Bull
PopXO
Louis Philippe - The Label
The On Project
Pepsi Group - 7up
WedMeGood
Strut120
SleepEasy Dysco App
AD / Projects
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Campaigns Sony Music #WhyThisKolaveriDi Pepsi #OhYesAbhi
Volunteer Experience Leher
Participation Amsterdam Film Week x Kuvva Ello x WeTransfer
AD / Projects
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Agency
What got you here won't get you there. - Roopak Saluja // The120MediaCollective
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NBA I was assigned to design a dedicated content platform for NBA in India. The design strategy explores a new approach for the website that presents all the diverse streams of data and information from the league, games, players and social media profiles into a simple experience that aims at creating deeper engagement with the fans PAN India.
AD / NBA
My role Creative Direction Campaign Design Product Design Social Design Marketing Design Video Packaging
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AD / NBA / Content Platform Product Design
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AD / NBA / Content Platform - Mobile
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AD / NBA / Social Posters
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BeBEAUTIFUL
Awards
I redesigned an existing platform owned by HUL to offer a rich, immersive and personalized experience to the makeup, fashion and beauty category of consumers.
2015 - Big Bang Bangalore Awards BeBEAUTIFUL corporate website BeBEAUTIFUL mobile site bronze
My Role Creative Direction Campaign Design Product Design Social Design Marketing Design Events - Lakme Fashion Week Gamification Editorial Design
AD / BeBeautiful
2015 - IDMA Gold - Best Use of Blogs Silver - Best Use of WAP/HTML/Other sites for mobile 2015 - CIDCA Silver - Website
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AD / BeBeautiful / Digital Magazine Product Design
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AD / BeBeautiful / Newsletter
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Design for a unique blogger engagement property for BeBEAUTIFUL that drives organic reach and readership by engaging with the top beauty bloggers of the country and their followers.
AD / BeBeautiful / Blogathon Campaign Website
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AD / BeBeautiful / Tumblr Blog
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Aviance I was assigned to create the design language for the skincare brand launching in India and to amplify the packaging design in its online presence across digital mediums.
My role Design Strategy Key Visuals // 3d renders Branding + Guidelines Marketing Design
Keeping a premium product experience top of mind the design strategy made another average “nature meets science� brand into a standout concept that is differentiated, memorable and premium.
AD / Aviance
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AD / Aviance / E commerce Website
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AD / Aviance / Key Visual
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AD / Aviance / Key Visual
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Red Bull I was part of digital and social design amplification for the event called Soapbox held in Bandra, Mumbai. I was also handling the design language for their global site and social media platforms.
AD / Red Bull
My Role Microsite Design Event Design Photography Global Website Design Social Design
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AD / Red Bull / Soapbox Campaign Website
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AD / Red Bull / Social - Stratos Infographic
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Louis Philippe The Label Louis Philippe and the agency I worked at collaborated to create and curate an online lifestyle magazine for mens with subtle brand tie-ups. I was a part of the product redesign for the magazine. My inspiration were a few international publications with digital presence like the Hypebeast, Complex Mag, Meninthistown and Highsnobiety.
AD / Louis Philippe - The Label
My role Design Strategy Product Design Marketing Design
Awards 2015 - Big Bang Bangalore Awards Corporate website bronze
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AD / Louis Philippe - The Label / Men's Lifestyle Magazine Website
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AD / Louis Philippe - The Label / Marketing - Newsletter
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Pepsi Group - 7up The brief was to create a unique tech driven experience for the existing line of beverages that 7up was offering in the Indian market. My role Creative Direction Campaign Design Regional campaign design Character design HTML5 experience design Photography Social Design
AD / Pepsi Group - 7up
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We used HTML5 which was quite the it thing around 2013 to create an immersive web experience for both desktop and mobile. Our concept was to create the world of ‘Uptopia’ coming from the insight that 7up beverages gives you a feeling of being up and happy. We created characters called the lemon heads that live and breathe 7up and made them the mascot for the brands digital usage.
AD / Pepsi Group - 7up / Brand Website Design
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Strut120 I was part of creating an independent editorial platform for snackable fashion content. The insight was that women consumed content on the go and didn’t have time to go through long reads or long video tutorials. So we came up with Strut120 where 120 was 120 seconds and we believed in delivering content that could be consumed in not more that 2 mins.
My role Brand Design Marketing Design Video Packaging Product Design Editorial Design Photography
Features Campaign India
AD / Strut120
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AD / Strut120 / Offline Branding
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AD / Strut120 / Digital magazine product design
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AD / Strut120 / Marketing - Newsletters
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Consulting
I’m really tempted to give you a good tickle with this thing - Unknown 31
Homegrown India's leading provokers of unfiltered conversation around youth culture approached me to design their online destination for content. This was the second update in design where we collaborated to create a minimal and quick experience for the online culture community. I redesigned the taxonomy of the website to add more content categories for ease of discovery.
AD / Homegrown
My Role Branding Product Design Mobile Interaction Event Design Spotlight - Video Packaging Design Collaborations Nike Adidas
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AD / Homegrown / Product Design
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AD / Homegrown / Mobile Product Design
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AD / Homegrown / Marketing - Newsletter
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AD / Homegrown / Motion Graphics - Spotlight
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AD / Homegrown / Adidas Event Installation
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Kennel Kitchen
Quickmeal
Kennel Kitchen was launched as a new premium pet food brand in India amongst competitors like Pedigree and Royal Canin. They needed me to create their branding and packaging for their SKUs
The same business also owns a heritage brand that makes ready to eat food that needed redesign in the branding and packaging space.
My Role
Branding Packaging E-comm Design
Branding 15 + Package Designs Launched Social Design Strategy E-comm Design Mobile Interaction
AD / Kennel Kitchen
My Role
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AD / Kennel Kitchen / Branding + Packaging
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AD / Kennel Kitchen / Ecommerce Website Design
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AD / Quickmeal / Branding + Packaging
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SS HOMME A menswear clothing label offering a complete bespoke service approached me to design their online destination.
My Role Brand Design Website // Mobile Interaction Blog
They also wanted users to take interest in booking appointments for bespoke consultation.
AD / SS HOMME
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AD / SS HOMME / Brand Website Design
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AD / SS HOMME / Blog Design
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POPxo POPxo invited me to design their brand identity. The brief was to keep it chic yet conversational. I used a mix of two contrasting fonts to create the perfect unit that speaks niche and quirk in it’s visual appeal.
AD / POPxo
My Role Brand Design Event // Campaign Blog
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AD / POPxo / Branding
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AD / POPxo / Lakme Fashion Week - Selfie Installation
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The On Project Re branding for ‘6 pack meals’ that used to deliver curated meals for gym, celeb, health enthusiasts.
My Role Brand Design Event / Promo collateral design
They approached me to redesign the new identity in collaboration with Ayaz Basrai from ‘The Busride Studio’
AD / The On Project
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AD / The On Project / Branding
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AD / The On Project / Alternate Branding + Packaging
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AD / The On Project / Promo Collateral
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AD / The On Project / Promo Collateral
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WedMeGood Wedmegood approached me to design their offline collateral leading to making campaign microsites and eventually redesigning their blog. Their business is of listing vendors and bringing all wedding related content to one hub and hence the blog was designed to be a vendor and customer friendly site.
AD / WedMeGood
My Role Marketing Design Editorial Design Microsite Design Events Blog Design Collaborations Airbnb MyEnvyBox Bridal Asia
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AD / WedMeGood / Blog Redesign
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AD / WedMeGood / Infographic Press Kit
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AD / WedMeGood / Newsletter
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Sleepeasy I was commissioned to create the packaging for a concept product that is yet to launch in the market. The product is a medicinal supplement for people with sleep problems.
My Role Branding Consulting Packaging
The packaging needed to be premium and minimal for the well informed consumer. Also it needed to achieve a visual tonality that would be both sleek and smart.
AD / SleepEasy
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AD / Sleepeasy / Branding
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AD / Sleepeasy / Branding + Packaging
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AD / Sleepeasy / Branding + Packaging
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Dysco app The good peeps at Dysco approached me to redesign their blog and post that asked me to give the app a facelift with some UX changes to better the user flow. My Role Brand Styling Marketing UI / UX Events
AD / Dysco
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AD / Dysco / Style Guide
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AD / Dysco/ Blog Prototype
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AD / Dysco / App Redesign
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Thank you for your time! Krishnaa Gada
krishnaa@artistodesignz.com
Founder & Curator
+91 9820147318
Elsewhere
Let’s chat :)