se l e c t e d w o r k / p o r t f o l i o 2 0 1 5
instructor / amir bahadori
brooklyn allen / selected work
pg / 3
project / truck it up
course / graphic design 3
pg / 4
brooklyn allen / portfolio 2015
SELECTED
WORK
brooklyn allen / selected work
ALL RIGHTS RESERVED
N O PART CAN B E
R E PROD UCE D OR TRAN S M ITTE D I N ANY FOR M O R BY A N Y M E A N S E L E C T R O N I C
O R M E C H A N I CA L W I T H O U T P R I O R
PE R M I SS ION
F R O M B R O O K LY N A L L E N WR ITTE N AN D PROD UCE D
BY B R O O K LY N A L L E N
dedication
DEDICATED TO MY LOVI N G
G RAN D PA I KNOW YOU ARE
ALWAYS WAT C H I N G O V E R M E
REST IN PARADISE
brooklyn allen / selected work
preface
These projects are works that fully represent me as a graphic designer and artist. I have always believed that designers are artist and that design should appear effortless when in reality it does not come easy. I believe in the power of color and bold elements that grab attention.
brooklyn allen / selected work
TRUCK IT UP N O S TA L G I C B U L B S
DREAMS + IDEAS
BAKERS BREW PARALLEL VOYAGE
I N ITIATIVE N ETWOR K
table of contents
ROISPRESSO
WILD KI NG DOM
F I J I A I R W AY S
SWEET LEAF KO H L’S R E B RAN D LOG O I D E NTITI E S
instructor / amir bahadori
brooklyn allen / selected work
project / truck it up
T H E BAY A R E A
FOOD TR UCK
S O LV E S
A L L O F YO U R
H A N G RY
NEEDS pg / 1
course / graphic design 3
A P P T H AT S O C I A L LY
brooklyn allen / selected work
instructor / amir bahadori
VIRGIN 3G
4:20 PM
VENDORS
EVENTS
PLAN EVENT pg / 3
project / truck it up
Inspired by my personal love for food and the food truck industry, I wanted to create an entire social platform where people could connect to, review their favorite trucks, keep track of their whereabouts around the bay area, and never miss an event.
pg / 3
course / graphic design 3
Truck it up is a social media app designed to showcase and bring together all foodies and food trucks within the bay area.
brooklyn allen / selected work
4:20 P M
VIRGIN 3 G4
instructor / amir bahadori
GIN 3G
pg / 4
4:20 :20 PM
project / truck it up
VIRGIN 3G
VIRGIN 3G
4:20 P M
4:20 P M M
location: san francis isco november december
Off the Grid 11.21.13 course / graphic design 3
experience live music, wonder food trucks, drinks and a good time.
Streat 11.22.13
All about the experience and culture. your liking.
location
pg / 5
profile
feed
coup
instructor / amir bahadori
brooklyn allen / selected work
pg / 6
project / truck it up
course / graphic design 3
pg / 7
instructor / amir bahadori
brooklyn allen / selected work
VIRGIN 3G
4:20 P M
VIRGIN 3G
11.21.13
11.22.13
OFF THE GRID FORTE MASON
Streat Food Fair
5-9pm
location
4:20 P M
6-10pm
Soma
bacon bacon cupkates koja kitchen peters kettle korn
bacon bacon cupkates koja kitchen peters kettle korn
attending | not attending
attending | not attending
profile
feed
coupons
location
pg / 8
profile
feed
coupons
project / truck it up
VIRGIN 3G
4:20 P M
course / graphic design 3
alameda
pg / 4
instructor / amir bahadori
brooklyn allen / selected work
pg / 10
project / truck it up
course / graphic design 3
pg / 11
instructor / amir bahadori
brooklyn allen / selected work
pg / 12
project / truck it up
VIRGIN 3G
E-I
4:20 PMVIRGIN 3G
4:20 PM
plan event
plan event
plan event
plan event
bacon bacon
bacon bacon
bacon bacon
bacon bacon
J-M
N-Q all
R-V W-Z N-Q E-I J-M
R-V
daymonth year day
month
location
VIRGIN 3G
4:20 PM
all
W-Z
E-I
month
year
J-M
N-Q all
R-V E-I
W-Z J-M
course / graphic design 3
all
4:20 PM VIRGIN 3G
N-Q
day month year day
Tell us about your eTel velnuts about your time 1 4 7 *
2 3 5 6 8 9 0 #
phone profile
locationtime 1 4 7 *
location
2 3 5 6 8 9 0 #
emailphone feed coupons profile location
submit
email feed
location
coupons
pg / 13
profile
feed coupons profile location
feed
brooklyn allen / selected work
THE NOSTALGIC
HIPSTER instructor / beau monroe
WAY OF LIGHTING
UP EVERY
ROOM IN YOUR
HOME pg / 14
project / nostalgic bulbs
course / package design 1
pg / 15
instructor / beau monroe
brooklyn allen / selected work
Nostalgic Bulbs is a sustainable light bulb packaging design that is geared towards hipsters between the age of 21-28. Inspired through Sir Isaac Newtons success at the first light bulb, Nostalgic bulbs was created to represent his theory. This packaging features three different watts ranging from 30, 60 and 120. The vibrant colors are eye catching and stand out amongst the others on the shelf.
pg / 16
project / nostalgic bulbs
course / package design 1
pg / 17
instructor / beau monroe
brooklyn allen / selected work
pg / 18
project / nostalgic bulbs
course / package design 1
pg / 19
instructor / beau monroe
brooklyn allen / selected work
pg / 20
project / nostalgic bulbs
course / package design 1
pg / 21
instructor / beau monroe
brooklyn allen / selected work
BULBS
pg / 22
project / nostalgic bulbs
pg / 23
course / package design 1
BULBS
instructor / beau monroe
brooklyn allen / selected work
pg / 24
project / nostalgic bulbs
course / package design 1
pg / 25
instructor / beau monroe
brooklyn allen / selected work
pg / 26
project / nostalgic bulbs
course / package design 1
pg / 27
brooklyn allen / selected work
A LUCID
instructor / sean mcguire
DREAM ABOUT
A RADIO STATION
AN D TH E I R
WORLDLY
ISSUES pg / 28
project / dreams + ideas
course / visual systems 2
pg / 29
instructor / sean mcguire
brooklyn allen / selected work
pg / 28
project / dreams + ideas
Inspired by the act of dreaming, PRI is a radio station that shares issues all around the world. Through dreams we come up with ideas that help to spread other ideas. The website showcases PRI in a formal light while the book is completely abstract and left for personal interpretation.
pg / 31
course / visual systems 2
Dreams + Ideas is a story about Public Radio International and their opinions on wordly issues. Through dreams we share ideas.
instructor / sean mcguire
brooklyn allen / selected work
pg / 32
project / dreams + ideas
course / visual systems 2
pg / 33
BALLET RECITAL + EXPRESSION
instructor / sean mcguire
brooklyn allen / selected work
pg / 3 4
course / visual systems 2
pg / 35
Public Radio International tells the stories of people through interviews that are conducted and streamed from all around the world. They bring out the voices of many different topics creating a cultural experience for the world to connect as a whole. www.pri.org
= CULTURAL EXPERIENCE project / dreams + ideas
instructor / sean mcguire
brooklyn allen / selected work
Public Radio Public International Radio International
Public Radio Public International Radio International
HAITIAN-CUBAN HAITIAN-CUBAN CHOIR CHOIR DELIVERS DELIVERS HAUNTING HAUNTING VOCALS VOCALS IN CREOLE. IN CREOLE.
Haitian-Cuban Haitian-Cuban Gospel Choir Gospel Choir
A lot ofAHaitians lot of Haitians in Cubain Cuba arrivedarrived there under there under oppressive oppressive circumstances. circumstances. VictimsVictims of the first of theCaribbean first Caribbean slave trade slaveand trade then and then enslaved enslaved once again once by again the by the FrenchFrench in Haiti,inthey Haiti,fled they fled during during the Haitian the Haitian revolution revolution of 1790.ofOthers 1790. Others immigrated immigrated in in the 20th thecentury 20th century in orderinto order to escapeescape political political unrest.unrest.
expand expand to read to read + + expand expand to play to play + +
collapse to collapse play - to play - next storynext story
pg / 3
project / dreams + ideas
Public Radio International
NOW STREAMING ARTS, CULTURE, & MEDIA
10:30
00:30
next story
collapse to read -
pg / 4
course / visual systems 2
This Haitian-Cuban Choir is influenced by traditional gospel and Caribbean music. press play to listen and view photos.
DELIVERY SYSTEM + FLU
instructor / sean mcguire
brooklyn allen / selected work
pg / 3 8
course / visual systems 2
pg / 3 9
Public Radio International tells the stories of people through interviews that are conducted and streamed from all around the world. They bring out the voices of many different topics creating a sense of human society for the world to connect as a whole. www.pri.org
= HUMAN SOCIETY project / dreams + ideas
brooklyn allen / selected work
Public Radio International
LOG IN
DONATE
HAITIAN-CUBAN CHOIR DELIVERS HAUNTING VOCALS IN CREOLE.
MENU
SEARCH
Public Radio International
Haitian-Cuban Gospel Choir They sing in [Creole], a language which is a mixture of French, English and West African,” says Amanda Jones of Real World Records, the band’s label. “They are ... an immigrant resident population in Cuba, and they have retained and developed a music which is completely unique of their own. A lot of Haitians in Cuba arrived there under oppressive circumstances. Victims of the first Caribbean slave trade and then enslaved once again by the French in Haiti.
instructor / sean mcguire
expand to read + expand to play +
collapse to read -
pg / 4 0
project / dreams + ideas
LOG IN
DONATE
MENU
SEARCH
Public Radio International
LOG IN
DON
NOW STREAMING ARTS, CULTURE, & MEDIA This Haitian-Cuban Choir is influenced by traditional gospel and Caribbean music. press play to listen.
10:30
Switch to mini player
collapse to listen -
pg / 41
course / visual systems 2
00:30
PUBLIC OPINION + POLITICS
instructor / sean mcguire
brooklyn allen / selected work
pg / 42
course / visual systems 2
pg / 43
Public Radio International tells the stories of people through interviews that are conducted and streamed from all around the world. They bring out the voices of many different topics creating global outlook for the world to connect as a whole. www.pri.org
= GLOBAL OUTLOOK project / dreams + ideas
brooklyn allen / selected work
A BREW THAT D OU B LE S
instructor / christine george
AS THE
PERFECT
INGREDIENT
FOR ANY TASTY BAKED
GOOD pg / 4 4
project / bakers brew
course / package design 3
pg / 45
instructor / christine george
brooklyn allen / selected work
pg / 4 6
project / bakers brew
Inspired by my love for baking and the beautiful scenery of Portland, I wanted to create a brew that could be used for drinking as well as baking. Bakers Brew comes in three different flavors: cranberry, raspberry and blueberry.
pg / 47
course / package design 3
Bakers Brew is a beer from Portland Oregon that can be doubled as the perfect drink, as well as an ingredient for your favorite desserts.
instructor / christine george
brooklyn allen / selected work
+ pg / 4 8
project / bakers brew
pg / 4 9
course / package design 3
=
instructor / christine george
brooklyn allen / selected work
pg / 3
project / bakers brew
course / package design 3
pg / 51
instructor / ariel grey
brooklyn allen / selected work
pg / 52
project / parallel voyage
R EAD ABOUT W H O T R AV E L E D
LIG HT YEAR S
THROUGH
SPACE pg / 53
course / typography 4
ON E S U RVIVOR
instructor / ariel grey
brooklyn allen / selected work
pg / 3
project / parallel voyage
Inspired by the idea of time travel. Parallel Voyage is a futuristic story based in the year 4040, 4080, and 5000. Each dimension reveals the future of what the world will be like. A journey to find hope and answers for the present world.
pg / 55
course / typography 4
Parallel Voyage is a book about the journey of one survivor as he travels through three different dimensions of space and time.
instructor / ariel grey
brooklyn allen / selected work
pg / 5 6
project / parallel voyage
course / typography 4
pg / 57
instructor / ariel grey
brooklyn allen / selected work
pg / 5 8
project / parallel voyage
course / typography 4
pg / 5 9
instructor / ariel grey
brooklyn allen / selected work
pg / 3
project / parallel voyage
course / typography 4
pg / 4
dark planet
4080
instructor / ariel grey
brooklyn allen / selected work
pg / 6 4
project / parallel voyage
course / typography 4
pg / 65
instructor / matthew wakeman
brooklyn allen / selected work
pg / 6 6
project / initiative network
SEE THE
BEAUTY IN B LAC K A N D
WI TH TH I S
SOCIAL
APPLICATION
pg / 67
course / graphic design 2
WH ITE
instructor / matthew wakeman
brooklyn allen / selected work
pg / 3
project / initiative network
Inspired through my personal love for the art of photography, I decided to create a social platform where people could come together, share tips, secrets, converse, and stay up to date through the mobile application and website.
pg / 6 9
course / graphic design 2
Initiative Network is a social media platform that is targeted towards those who admire black and white photography.
instructor / matthew wakeman
brooklyn allen / selected work
pg / 70
project / initiative network
course / graphic design 2
pg / 71
instructor / matthew wakeman
brooklyn allen / selected work
pg / 72
project / initiative network
course / graphic design 2
pg / 73
instructor / matthew wakeman
brooklyn allen / selected work
pg / 74
project / initiative network
course / graphic design 2
pg / 75
8 noticeable advantage is the ability to have the focus of the photograph on the image and the shading instead of how well the colors go together.
uninteresting. But this is the opposite of what happens. Why? Black and white photography has many advantages over the traditional color photography.
skies’. I was given this advice by a photographer a few months ago who showed me some examples of his own black and white landscape work. The skies in his images were breathtaking with wonderful cloud formations and what often looked like storms about to break. Having skies with so much ‘action’ in them added mood and a really dynamic look and feel to his images. Without this active element the images looked rather empty and dull. I think the same principle could be applied to most types of black and white images that have large parts of them dominated by any one thing. If a large part of your image is all the same tone the image can look quite lifeless unless of course you’re going for a more minimalist look. Now imagine what happens if we look at a black and white photograph. The “where” or “how” area immediately receives input. But the what area is deprived of
One of the elements that can give interest to a black and white shot is contrast. Because you can’t use color to distinguish one element of your image from another the tonal variances become all the more important. This doesn’t mean you need to look for stark contrasts in every shot you want to convert to black and white the subject matter will come into play here but you should ponder how the contrast will come into play when composing your shot. Linked to contrast, the lighting in a black and white shot can be very important. For example h3 or direct lighting will often add to contrast. Side lighting will reveal any texture that a subject might have (and in portraits will accentuate features) and light from any one direction will create shadows. All of these techniques can add interest to a black and white image however they can also be distracting so play with light with care. Patterns or shapes that can sometimes almost go unseen in color (due to the color itself drawing attention) can come alive in a black and white shot. Black and White shots that rely upon pattern can often take on an abstract quality. When shooting black and white landscapes look for ‘active
CAPTURING THE MOMENT
tree trunks and light will look very different on a sunny afternoon than on a misty morning. In both cases, however, the mood achieved with black and white photography is still powerful. Because light and shadow come to the fore in black and white photography, play with the framing in your pictures. Taking black and white photos framed by, say, the branches of a tree or an architectural arch can produce beautiful effects..
photos emphasize the play of light and shadows without the distraction of color. This is both a strength and weakness for black and white photos. In the right lighting conditions, black and white photographs are beautiful. However, when taken in the wrong light, black and white images may look washed out or too dark. Because shadow and light play such a key role in the effect of black and white photography, two pictures of the same subject can create very different looks at different times of the day. Imagine the play of light through trees. The contrast between dark
quality has paved the way for black and white photography in photojournalism. The vibrancy of color can, at times, actually detract from the desired photographic effect. Subtle effects of texture and lighting that can be lost in color photographs will stand out in black and white photography. Black and white photos can add an air of romance, class, timelessness and mystery to otherwise ordinary photographs. A run-of-the-mill color photo may look entirely different when seen in black and white. For this reason, both wedding and gothic photography have embraced the timeless quality of black and white photos. Without the distraction of color, other elements of photography stand out in black and white photos. Consequently, the
at present, black and white photos are enjoying a revival. Photographers are rediscovering the power and timeless nature that black and white
For most of the history of photography, black and white photography was a photographer’s only choice for taking pictures. Even when color became available, black and white photos were initially of better quality and less expensive to develop than their color counterparts. As its quality
JanJay Matthews Inspired by Erykah Badu Free yourself in everything
Especially with nature pictures black and white photography allows the individual taking the pictures to make their photographs more unique and changes the entire look of the photograph, especially with nature pictures. In 2013 Initiative Network is all about the fresh and new way to network, with people just like you.
instructor / matthew wakeman
brooklyn allen / selected work
12
6
pg / 76
12
project / initiative network
1
12
pg / 4
course / graphic design 2
SOCIALLY ARRIVING SPRING 2013. INITIATIVE NETWORK PLANS TO BRING TOGETHER THE BLACK AND WHITE PHOTOGRAPHY COMMUNITY AS ONE. GET READY TO SHARE AND SOCIALIZE IN A WAY UNLIKE ANY OTHER.
instructor / matthew wakeman
brooklyn allen / selected work
pg / 78
project / initiative network
course / graphic design 2
pg / 79
instructor / matthew wakeman
brooklyn allen / selected work
pg / 3
project / initiative network
course / graphic design 2
pg / 4
instructor / megumi keyami
brooklyn allen / selected work
pg / 82
project / roispresso
A PLACE
F OR COFFE E
LOVERS TO UNITE U N D E R ON E
ROOF pg / 83
course / visual systems 1
AND TEA
instructor / megumi keyami
brooklyn allen / selected work
pg / 8 4
project / roispresso
Inspired by my love of both coffee and tea. The idea of combining something was what lead me to create a one scroll website for the company. Roispresso strives to promote a healthy lifestyle and combining natural ingredients to create delicious drinks that still give the maximum of energy without the caffeine.
pg / 85
course / visual systems 1
Roispresso is a combination of coffee and tea artistically mixed into one cup.
instructor / megumi keyami
brooklyn allen / selected work
pg / 8 6
project / roispresso
course / visual systems 1
pg / 87
instructor / megumi keyami
brooklyn allen / selected work
pg / 8 8
project / roispresso
ROISPRESSO
roispresso combines the best of both worlds in on
roispresso
superfoods
brewing guide
art of living
pg / 8 9
course / visual systems 1
rooibos
instructor / megumi keyami
brooklyn allen / selected work
PHILOSOPHY
ROISPRESSO roispresso combines the best of both worlds in one
It is early in the morning. The very well known sound of an alarm clock is telling us that a new day is here. Usually we !"#$"%&"%'&"(%#%)*+%,-%),.//%"(#"%(/0+!%*!%1/"%"($,*1(%"(/%2#34% 5*"%#!%'/%67,'%&"%),7"#&7!%)#./&7/8%'(&)(%'/%),7!*9/%/:/$3% 2#3%'&"(%,*$%"/#%,$%),.//4 read more
roispresso
WHAT IS ROOIBOS?
;,,&<,!%"/#%&!%7,"%#%"/#%-$,9%#%"/#%"$//8%<*"%#%*7&=*/%$/2%"/#% that is produced from the oxidized leaves of the coniferous <*!(%0/1*9/%-#9&03%,-%+0#7"!%-$,9%$,,&<,!%>?-$&)#7!8%/@&0/!8% ;A&<,!B8%?!+#0#"(*!%0&7/#$&!8%1$,'7%&7%"(/%C/2/$</$1%$/1&,7%,-% South Africa. read more
STRESS & CAFFEINE
rooibos THE INGREDIENTS Stress: When is it enough?
superfoods
As we are constantly under stress and our thoughts are not clear, we are not able to think rationally. This means we do not thoroughly think about what we are going to eat or drink, but instead we just grab the already prepared food, which does not take us much time to consume. read more
brewing guide Vitamin A & B: The Benefits Vitamin A is a group of unsaturated nutritional organic compounds. Vitamin B refers to a group of eight fat-soluble compounds that include both tocopherols and tocotrienols Rooibos is useful for people under stress; it !"#$"$%&'&()*"+$&,&)-$.'$-!&$'&/0.1#$#2#-&34 read more
art of living
pg / 9 0
project / roispresso
course / visual systems 1
pg / 4
instructor / megumi keyami
brooklyn allen / selected work
pg / 92
project / roispresso
course / visual systems 1
pg / 93
instructor / christine george
brooklyn allen / selected work
pg / 9 4
project / wild kingdom
A WILD
ADVENTURE FULL OF MYSTERY
FOR THE
ENTIRE
FAMILY TO PLAY
pg / 95
course / package design 3
AND FUN
instructor / christine george
brooklyn allen / selected work
Wild Kingdom is a childrens game about asking questions, ruling the throne and capturing all of the small treasures. Inspired by my love for abstract art. I wanted to create a game that was visually beautiful and appealing to children and parents. Wild Kingdom helps to educate younger children and is fun for the entire family to play.
pg / 9 6
project / wild kingdom
course / package design 3
pg / 4
instructor / christine george
brooklyn allen / selected work
pg / 9 8
project / wild kingdom
course / package design 3
pg / 9 9
instructor / christine george
brooklyn allen / selected work
pg / 100
project / wild kingdom
course / package design 3
pg / 101
brooklyn allen / selected work
WELCOME TO a c c KINGDOM
?
?
instructor / christine george
WELCOME TO Ocean KINGDOM
?
?
? ?
?
WELCOME TO e KINGDOM
?
WELCOME TO DESERT KINGDOM
pg / 102
project / wild kingdom
answer: Lion
answer: whale
i have an average lifespan of 8-12 yesrs in the wild.
i am covered in scales.
answer: moose
answer: Gorilla
pg / 103
course / package design 3
I am warm bloded and i love to prey on fish, squid and mammals.
I am known to eat ants
instructor / christine george
brooklyn allen / selected work
pg / 10 4
project / wild kingdom
course / package design 3
pg / 105
instructor / christine george
brooklyn allen / selected work
pg / 10 6
project / wild kingdom
course / package design 3
pg / 107
instructor / christine george
brooklyn allen / selected work
pg / 3
project / wild kingdom
course / package design 3
pg / 4
instructor / christine george
brooklyn allen / selected work
pg / 3
project / wild kingdom
course / package design 3
pg / 4
brooklyn allen / selected work
FLY THE instructor / thomas mcnulty
WAVES THROUGH THIS
GUIDED MANUAL OF A TROPICAL
AIRLINE COMPANY
pg / 112
project / fiji airways
course / identity 2
pg / 113
instructor / thomas mcnulty
brooklyn allen / selected work
AIRWAYS AIRWAYS
pg / 114
project / fiji airways
Inspired through the culture, I wanted to recreate a brand that was more about the people and could provoke the mood of Fiji and the energy that a person might get upon arrival. This manual breaks down the usage of how the rebrand should be displayed.
pg / 115
course / identity 2
Fiji Airways is a brand guidelines manual that was recreated and targeted towards the experience and people of Fiji.
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 3
project / fiji airways
course / identity 2
pg / 4
brooklyn allen / selected work
instructor / thomas mcnulty
AIRWAYS
pg / 118
project / fiji airways
course / identity 2
pg / 119
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 120
project / fiji airways
course / identity 2
pg / 121
brooklyn allen / selected work
THE NYC instructor / thomas mcnulty
STYLE
NEIGHBORHOOD
COFFEE SHOP
FOR LOCALS
TO ENJOY
FR E E LY pg / 124
project / sweet leaf
course / identity 2
pg / 125
instructor / thomas mcnulty
project / sweet leaf
Inspired through my love for hand lettering. The rebrand for Sweet Leaf came from the artist aspects of the coffee shop. I created possible wearables and items that the shop would have as well as the interior for the new brand. I wanted to keep it strong and artist like for anyone to enjoy. pg / 127
course / identity 2
Sweet Leaf is a local coffee shop based in the heart of New York City with a strong emphasis on the artist community.
instructor / thomas mcnulty
brooklyn allen / selected work
nyc.
NYC.
coffee bar
COFFEE & ESPRESSO BAR
nyc.
nyc.
NYC. ny
c. c
offee
& espres
so
r ba
COFFEE & ESPRESSO BAR
pg / 128
COFFEE & ESPRESSO BAR
COFFEE
ESPRESSO
project / sweet leaf
course / identity 2
pg / 4
instructor / thomas mcnulty
brooklyn allen / selected work
chocolate covered espresso beans
green tea covered espresso beans
pg / 13 0
project / sweet leaf
course / identity 2
chocolate covered espresso beans
green tea covered espresso beans
pg / 131
course / identity 2
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 13 4
project / sweet leaf
course / identity 2
pg / 135
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 3
project / sweet leaf
course / identity 2
pg / 4
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 3
project / sweet leaf
course / identity 2
pg / 13 9
A GROUP PROJECT ABOUT QUALITY AND GUARANTEED
LOW PRICES
UNDER ONE ROOF
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 142
project / kohl’s
We took inspiration through the affordable prices that Kohl’s had to offer and put a higher spin to make it more hip and cool for younger people to want to shop there. I showcased 3 of the sub brands which feature Bobby Flay, Sonoma, and Max Kohl. pg / 143
course / package design 4
Kohl’s department store was a group project that consisted of 7 people coming together to create a strong rebrand.
instructor / thomas mcnulty
brooklyn allen / selected work
STORE BRANDS
BREVÉ
SIMPLE DEPARTMENT
DEPARTMENT
VALUE
CAFE
HOUSEHOLD VALUE BRAND STORE/PRIVATE LABEL
ESSENTIALS
STORE/PRIVATE LABEL
INVITING
STORE LABEL
STORE LABEL TARGET AUDIENCE
STYLISH
TARGET AUDIENCE
QUALITY
20-55 FAMILIES
25-55 FAMILIES
pg / 14 4
QUALITY
project / kohl’s
PRIVATE BRANDS
BOBBY FLAY DEPARTMENT
MAX KOHL MODERN
KITCHEN AND DINING STORE/PRIVATE LABEL
BOLD
STORE/PRIVATE LABEL
FLAVOR
TARGET AUDIENCE
RASCALS
SONOMA PLAYFUL
BABY SAFE
STORE/PRIVATE LABEL
ORGANIC
TARGET AUDIENCE 25-55 FAMILIES
CROFT&BARROW CLASSY
MEN’S APPAREL/ACCESSORIES STORE/PRIVATE LABEL
SOPHISTICATED
PRIVATE LABEL TARGET AUDIENCE
COMFORT
PRIVATE LABEL
25-45 FAMILIES
DEPARTMENT
NATURAL
HOME/OUTDOOR LIVING
PRIVATE LABEL TARGET AUDIENCE
DEPARTMENT
STYLISH
URBAN
25-55 MEN
pg / 145
MODERN
course / package design 4
25-55 WOMEN
STORE/PRIVATE LABEL
CHIC
PRIVATE LABEL
25-55 FAMILIES
DEPARTMENT
MODERN
WOMEN’S APPAREL/ACCESSORIES
PRIVATE LABEL TARGET AUDIENCE
DEPARTMENT
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 14 6
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 147
instructor instructor / christine thomas mcnulty george
brooklyn brooklyn allen allen / selected selectedwork work
pg pg / 33
project project / wild / kohlâ&#x20AC;&#x2122;s kingdom
course course // package package design design3 4
pg pg / 44
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 3
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 151
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 152
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 153
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 15 4
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 155
instructor instructor/ /thomas amir bahadori mcnulty
brooklyn brooklyn allen allen / selected selectedwork work
pg pg / 33
project project / truck / kohlâ&#x20AC;&#x2122;s it up
course course//package graphic design design3 4
pg pg / 44
instructor instructor/ /thomas amir bahadori mcnulty
brooklyn brooklyn allen allen / selected selectedwork work
pg pg / 33
project project / truck / kohlâ&#x20AC;&#x2122;s it up
course course//package graphic design design3 4
pg pg / 44
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 16 0
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 161
instructor / thomas mcnulty
brooklyn brooklyn allen allen // selected selectedworks work
pg pg/ /150 3
project project/ identities / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg pg/ /151 4
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 16 4
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 165
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 16 6
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 167
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 16 0
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 161
instructor instructor/ /thomas amir bahadori mcnulty
brooklyn allen / selected work
pg / 170
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 171
instructor instructor/ /thomas amir bahadori mcnulty
brooklyn brooklyn allen allen / selected selectedwork work
pg pg / 33
project project / truck / kohlâ&#x20AC;&#x2122;s it up
course course//package graphic design design3 4
pg pg / 44
instructor / thomas mcnulty
brooklyn allen / selected work
pg / 174
project / kohlâ&#x20AC;&#x2122;s
course / package design 4
pg / 175
brooklyn allen / selected work
A COMBINATION
OF ALL THE IDENTITIES I HAVE CREATED
OVER THE YEARS AT THE
ACADEMY OF ART
UNIVERSITY
pg / 176
project / identities
pg / 177
brooklyn allen / selected work
BULBS
pg / 178
project / identities
BULBS
pg / 4
brooklyn allen / selected work
AIRWAYS
POSITION
Formerly known as Air Pacific, the flag carrier airline of Fiji. It opera international and domestic services to 10 countires and 15 ci around the Pacific, including Australia and New Zealand, Nort America and Hong Kong. It is also partner with the frequent fl programmes of Alaska Airlines, American Airlines and Qan
pg / 18 0
project / identities
AIRWAYS
pg / 4
brooklyn allen / selected work
inked
endure the beauty without the pain
inked
endure the beauty without the pain
grandmas gran dmas COOKIES
pg / 182
inked
project / identities
endure the beauty without the pain
inked
endure the beauty without the pain
grandmas COOKIES
pg / 4
brooklyn allen / selected work
pg / 18 4
acknowledgments
THANK YOU ALL M O M DA D A N D B R OT H E R
GRANDMA ALLEN G R A N D M A A N D G R A N D PA J E N K I N S
STEPHEN LOWE ZION AKA BUBBA
K AY E L A N I H U D S O N KENDAHL MILAN WHITE M AT T H E W W A K E M A N
CH R I STI N E G EORG E
BEAU MONROE T H O M A S M C N U LT Y
SEAN MCGUIRE
MARY SCOTT pg / 185
brooklyn allen / selected work
pg / 18 6
colophon
BROOKLYN ALLEN DESIGN
+1 916-753-9201 BROOKLYNALLEN2@GMAIL.COM 1 0 0 # F I N C H FI N E I D TE XT STO CK
BERTHOLD AKZIDENZ GROTESK
GIANT HORSE PRINTING
1336 SAN MATEO AVE S A N F R A N C I S C O , CA THE KEY PRINTING AND BINDING
1 9 3 4 PA R K B LV D
OA K L A N D CA B R O O K LY N 2 0 1 5
pg / 187
instructor / amir bahadori
brooklyn allen / selected work
pg / 3
project / truck it up
course / graphic design 3
pg / 4