INVESTEC CAPE TOWN ART FAIR DIGITAL EVENT, CROSSES TWO CONTINENTS
Investec Cape Town Art Fair announces its very first digital event in conjunction with Milan’s modern and contemporary art fair, miart. @investeccapetownartfair
Eclectica Contemporary: Ian Banja, Dreams and Nightmares, 2021, Acrylic on Canvas, 120x100cm
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nvestec Cape Town Art Fair, Africa’s leading art fair, Artshell and Investec Cape Town Art Fair’s Italian owner and producer Fiera Milano is partnering with Milan based miart international modern and contemporary art fair for an all-digital event during Milan Art week taking place from 17 - 19 September 2021. The collaboration will provide a unique opportunity whereby VIPs, galleries and visitors will have access to a much broader audience across two continents -- Africa and Italy -- and two art fairs. Investec Cape Town Art Fair Digital Event will feature local and international galleries with the theme ‘Connect Through Art from Africa and the World’. Artshell, the web and App accessible platform, customized for Africa’s largest Art Fair, allows for autonomous, independent gallery / exhibitor access directly via their Artshell account with immediacy, and in sync with the Investec Cape Town Art Fair office.
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EBONY CURATED: Feni Chulumanco, Imbeko (Respect), Acrylic on Canvas, 120cm x 150cm
Throughout the pandemic, art and technology have fused as channels of communication and have dramatically shifted online with Zoom or Google Chat facilitating discourse. With physical events cancelled globally, the art world accelerated their online platforms with ‘collaborative consumption’ becoming the art world’s new order as white cube galleries navigated their way off floor plans and online. While viewing rooms became the new art fairs, even with the noise of live events muted, the industry’s global acceleration online has seen a welcome shift in visibility and opportunity for galleries to control their own narrative and to access a whole new set of collectors. Investec has been the title sponsor of Cape Town Art Fair since 2018. “We believe art can break down barriers and bring people together. So, we’re delighted by the launch of Investec Cape Town Art Fair’s first digital edition, which could bring the world of art to a potentially larger, more diverse audience. It’s also important that the many talented artists represented at the fair continue to receive
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