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28 . 09 . 2013
PORTFOLIO BRA NDING | ILLUSTRATION | PACKAGING | EXHIBITION DESIGN |
Š ARTY GUAVA PORTFOLIO // BRANDING
FROM 2011-2013
Phostop Phostop is a contemporary Vietnamese eatery located at Tanjong Pager offering authentic Vietnamese food with an ambience that is laid-back and comforting. Inspired by the iconic star on the Vietnamese flag, this brandmark is given a modern and edgy revamp, with raw finishes to reflect the eclectic nature of the restaurant’s interior.
© ARTY GUAVA PORTFOLIO // BRANDING
FROM 2011-2013
© ARTY GUAVA PORTFOLIO // BRANDING
FROM 2011-2013
Petite Menu Petite Menu aims to change the way consumers view the dining experience; familiar dishes and comfort food become a refined experience through the hearty flavours prepared using modern techniques which bring out the essence and textures of the food. The brandmark aims to reflect the unique spirit of Petite Menu’s food, by using traditional serif typeface treated with a playful and contemporary ‘cherry’ accent to give it fresh twist.
© ARTY GUAVA PORTFOLIO // BRANDING
FROM 2011-2013
Š ARTY GUAVA PORTFOLIO // PACKAGING
Rave Slims Rave Slims is a new brand of cigarette created by Angles Worlds for the Vietnamese market, targeting young executive with an active lifestyle. The brands sophisticated and premium look aims to attract trendy brand conscious individuals who are always looking out for the next hip thing. To date, it is the number 1 best seller for Angles World in Vietnam.
FROM 2011-2013
ATLANTA
Š ARTY GUAVA PORTFOLIO // PACKAGING
Atlanta Slims
ATLANTA
Atlanta Slims is a new brand of cigarette created by Angles Worlds for the Malaysian market, targeting trendy young adults with an active social lifestyle. The brands playful and vibrant look reflects carefree nature of its users.
SLIMS
ATLANTA
Š ARTY GUAVA PORTFOLIO // PACKAGING
Montigo Spa Raw, unfinished vertical lines resembles the bamboo enclosure surrounding the spa, providing it with privacy and serenity. Muted blueish grey gives the collaterals a calming feel.
ARTY GUAVA // BRANDING //
FROM 2011-2013
© ARTY GUAVA PORTFOLIO // PACKAGING
FROM 2011-2013
Š ARTY GUAVA PORTFOLIO // EXHIBITION DESIGN
FROM 2011-2013
Colours of Asia Jointly organised by the Hong Kong Design Institute (HKDI), Hong Kong Institute of Vocational Education (Lee Wai Lee) and the Design Alliance Asia (tDA Asia). Through the artistic and creative use of five bold and bright colours, hundreds of exhibits from 13 Asian regions are embedded with powerful and individualistic cultural messages signifying the intricate interplay among Asian cultures through unique perspectives.
© ARTY GUAVA PORTFOLIO // EXHIBITION DESIGN
FROM 2011-2013
Š ARTY GUAVA PORTFOLIO // PACKAGING
FROM 2011-2013
Gopher+ The Gopher+ brandmark resembles molecules to show that the drink is a scientifically formulated isotonic drink with a balanced composition to provide rapid hydration and energy release. The vortex graphic elements highlight the qualities of the drinks and draws attention to brandmark.
TM
TM
Isotonic Drink
350ml
Natural Flavours Natural Colours No Preservatives
Isotonic Drink
350ml
Natural Flavours Natural Colours No Preservatives
TM
Isotonic Drink
Low GI 350ml
ARTY GUAVA // PACKAGING //
Natural Flavours Natural Colours No Preservatives
© ARTY GUAVA PORTFOLIO // SELF BRANDING
Arty Guava What’s my name again? It is a self-branding project to introduce Arty Guava to the world. I personally believe that there is a lot of value in handcraft and is passionate about finding a way to synergise digital and traditional media. A touch of handcraft can be found on all Arty Guava collaterals to express my vision.
ARTY GUAVA // BRANDING //
FROM 2011-2013
Š ARTY GUAVA PORTFOLIO // FASHION ILLUSTRATION
Fashion Illustration Illustration has always been a life-long passion of mine, especially fashion illustration. I hope to one day create stunning fashion illustration that will grace the cover of VOGUE.
FROM 2011-2013
© ARTY GUAVA PORTFOLIO // FASHION ILLUSTRATION
FROM 2011-2013
© ARTY GUAVA PORTFOLIO // EVENT BRANDING
Audi Dealer Conference Collateral expresses Audi’s premium and innovation brand positioning.
FROM 2011-2013
Š ARTY GUAVA PORTFOLIO // EVENT BRANDING
HTC LIKES Awards An event dedicated to celebrate the online celebrities of social media.
FROM 2011-2013
THANK YOU.