Harun Al Rasyid_Portfolio 2022

f l y Ashes learn to

Beauty is in the eye of beholder and the reflections are depends on it's perspective...

Small cheers and great welcome make your day more fun for a while...

Selected Works

Standing on the shoulders of giants

Harun Al Rasyid

Human, Graphic & Digital Designer

Subjective

A recent graduate who is seeking a chance to expand skills, gain experience and learn more about design through working in the fields. Prioritizes understanding audience needs. an eager to learn through hands-on experience in creating designs. focused on understanding design as a means of communication, both tangible and intangible.

Experiences

Mavens Studio

Graphic Designer - Part Time. Jul - Dec 2021 (6 Mos)

• Searched ideas & designed Astra Indonesia's social media content, program proposal, and presentation slide for campaign programs IAABL and Pranaraksa.

• Designed and created Interface Design assets for PMRI game application on a sidejob project.

• Involved as a participant in Bandung Design Biennale 2021 event of reinterpretation of the excavation on graphic poster showcase.

Graphic Designer - Internship. Mar - Jun 2021 (4 Mos)

• Searched ideas & designed Astra Indonesia's social media content, program proposal, and presentation slide on the campaign program for IAABL and Pranaraksa.

• Created graphic design work for Kang Pisman's social media content.

• Contributed to graphic design work for Hipmi Bandung event.

• Contributed to graphic design work for motions assets on program JFLS Jabar E-Learning, etc.

Freelance Graphic Design Student

Freelance Mar 2018 - Jun 2022

Provide design services such as branding, social media retain, illustration, motion graphic, web design, etc.

List of clients: Nurussalam Islamic Boarding School, Antarestar, Kopi Pengulu, Great Roots, Kedai Aben. etc.

Educations Primary Photoshop Illustrator Indesign

Tools

Secondary After Effect Procreate Figma

Universitas Komputer Indonesia

Visual Communication Design Class of 2018 - 2022 | Graduated with GPA: 3.59

Participations

Bandung Design Biennale 2021

language Bahasa English Sundanese

Reinterpretations Of The Excavation - Gastronomy - Graphic Poster Showcase Gastronomy.

Certificates

Some learning outside campus Certificates

In case needed

Harun Al Rasyid/Arun

ª Pilgrim, learner & maker. Amateur cyclist and anything in between.

(24 y.o)

Born in Karawang and spent two years of his youth in Kediri before moving to Bandung as a college student at the age of 17. Studied graphic design in college but ended up learning most of the things through the internet, courses, and with people in Bandung. Falling into the design world was an unexpected thing, he switched from studying informatic engineering to visual communication design and discovered that design encompasses much more than just the appearance of objects and opened up new possibilities on the journey.

Let's start with this blank canvas...

Nurussalam Foundation

Private Islamic Boarding School

About Nurussalam Islamic boarding school is a modern private school located in Karawang, West Java. carry out the convergence curriculum, a curriculum that combines KMI and National education patterns from the Ministry of Education and Culture.

Interests

Education, Modern Islamic & Boarding School

Designers

Harun Al Rasyid (GD)

Scope of work

Graphic Design

Main digital logo

(1) Digitalization logo & Grid system used

(1) The logo form consists of a combination of Logotype and Pictorialmark. The logotype represents a name made with modern kufi calligraphy and the pictorial mark logo is created by combining the shape of the moon, light and also a book on the inside.

PMRI Game App

Pendidikan Matematika Realistik Indonesia

About

PMRI is a learning approach that is more concerned with student activities in the learning process in class so that students are able to build their own knowledge of problems in mathematics.

Interests

Mathematics, Local Culture & History

Designers

Harun Al Rasyid (GD)

Sinapsis Visual Studio

Scope of work

Interface Design

Experience Design

Gameplay prototype

Each user can explore every typical Indonesian landmark in the map section. by displaying information about the place.

In addition, users can play to hone their learning skills to count with interactive questions that are made according to their scope of development.

*this project were an Interface design only, Please do not ask the other document file.

Preview

PMRI is trying to continue the learning of students through an application so that it is easy and can be accessed anywhere, by presenting an educational game application.

Total main illustrations for the map component on the game:

Jawa Barat

a. Gedung Sate

b. Jembatan Pasupati

Jawa Tengah

a. Gereja blunduk

b. Tugu muda semarang

Jawa Timur

a. Monumen Surabaya

b. Simpang Lima Gumul

Yogyakarta

a. Candi Borobudur

b. Tugu Jogja

Bali

a. GWK

b. Pantai Kuta

Sumatra barat

a. Jam Gadang

b. Masjid Raya Sumbar

Sumatra Selatan

a. Jembatan Ampera

b. Kemaro Island

Riau

a. Perspusnas Soeman

b. Biak sri indrapura

Aceh

a. Museum Tsunami

b. Tugu simpang lima

Jambi

a. Menara Gentala Arsy

b. Jembatan Gentala Arsy

Bengkulu

a. Monumen Fatmawati

b. Tugu pers begkulu

Astra International

Social Responsibility Corporate, etc

About

Astra International is a company engaged in many fields. However, it is better known as a company engaged in the automotive sector, both in terms of manufacturing and human empowerment and others. Satu Indonesia is a program that focuses on social contributions made by PT. Astra International. The following are some examples of the designs that have been made for the program.

Interests

Social Responsibility, Floral, & Fauna

Designers

Yusuf Andhika (CD)

Aditya Rizkianto (CD)

Dwita Alfiani (CD)

Rasyid Akbar (CR)

Andry Ivho (CR)

Sarah Elba (GD)

Scope of work

Graphic Design

Editorial Design

Etc

Instagram poster dan poster kebutuhan lainnya untuk program dari Satu Indonesia (IAABL & Pranaraksa)

*Sorry for the messy design output, I hope it's okey. I did my best.

Luberground Bandung

Brand Campaign

About

Luberground is a Coffee & Eatery located on Jl. Lembong Braga, Bandung. Luberground tries to communicate their promo, namely All You Can Eat by emphasizing the visuals of the word overflow or spill as the main point of the communication made.

Interests

Culinary, Fast Food & Public

Space

Designers

Harun Al Rasyid (GD) & (MD)

Scope of work

Graphic Design Motions Design

Marketing strategy using AISAS

Tiktok Ads

Instagram Story Ads

Video campaign on Tiktok & Instagram Ads

Poster campaign

BDB 2021

Bandung Design Biennale (BDB)

About

Bandung Design Biennale (BDB) is an art festival held every two years in the city of Bandung, Indonesia.

Interests

Design event, gastronomy

Designers

Yusuf Andhika Pratama

Aditya Rizkianto

Harun Al Rasyid

Ulun Ramadhan

Dwita Alfiani

Scope of work

Contributor team

Gastronomy is the study of food and culture with a particular focus on gourmet cuisine.

Phrase

Reinterpreted → Local food has always been apart of our life, it becomes a daily meals in our life.

Gastronomy: close object > food as culture (find the most cultural food in the society-ask people how they know about the object - ask to draw the object).

Gastronomy concept → Response into sensorism pattern creating the food as part of cultural (sacred things).

Briefing the reinterpretation "What is this, why & how"

JFLS E-Learning

Jabar Future Leadership Program

About

JFLS or Jabar Future Leadership stands for Higher Education Assistance Program from the Provincial Government of West Java through the Office of Education for the people of West Java who are currently pursuing D3, D4, S1, S2, or S3 levels who excel in academics and non-academic fields.

Interests

Education, Learning & Leadership

Designers

Yusuf Andhika (CD)

Harun Al Rasyid (GD)

Bilal Adnan (MG)

Scope of work

Graphic Design

*All the data and concepts are not allowed to be shown, Preview only.

The Parlor Caffee

Creative space & Restaurant

About

The Parlor is one of the most famous coffee shops and bistros in the city of Bandung. The parlor strives to present a coffee shop with a comfortable space and serves a fusion food menu with a natural industrial-style building atmosphere to present a different experience than before.

Interests

Creative space, fusion restorant & event

Designers

Harun Al Rasyid (GD)

Scope of work

Graphic Design

Logo Explorations

Signature signage

Digital Logo

(1) Iterations logo (Logotype & Pictorialmark).

(1) Color identity

(2) Digitalization logo & Grid system used

(2) The logo form consists of a combination of Logotype and Pictorialmark. The logotype represents the letters taken from the window shape, while the parallelogram represents the building and the four basic colors that symbolize creativity.

Brand guidelines

Kebo Iwa Typeface

Display Typeface

About

Kebo Iwa was the governor of the Bali Aga Kingdom who ruled the island of Bali for along time. According to historical records, this Hindu kingdom ruled Bali from the 8th century AD to the 14th century. Patih Kebo Iwa was the most famous figure of warlords owned by the Kingdom of Bali Aga, he became a trusted person of the king of Sri Ratna Bumi Banten.

Graphic Design Interests

Folklore, Type & Culture

Designers

Harun Al Rasyid (GD)

Scope of work

Decoratif Regular

Decoratif Bold

The explorations of this project should present the visual appeal of Kebo Iwa, and bring up cultural vibes by recreating a display typeface inspired by the whip of Kebo Iwa, by implementing several whips on various anatomy of typography.

Medium

My Soul & Body Were Sacrificed For The Unity And Integrity Of The Archipelago.

- Kebo Iwa -

Your Highness

About

The “Your Highness” lifestyle means having a feelgood attitude. Your Highness clothing encourages you to have a sense of self-worth, embrace positivity and treat yourself like royalty. Remember to put yourself first but also recognize all the things and people around you that give you an overall good feeling and sense of empowerment. Here at Your Highness we celebrate the highs and continue to grow, creating whatever makes us feel good with a higher standard.

Interests

Cannabis, clothing & youth culutre

Clothing Brand Designers

Harun Al Rasyid (GD)

Takerytaker (GD)

Selected logotype

Scope of work

Graphic Design

Great Roots

Local Clothing Brand

About Great Roots is a Clothing Brand that presents to bring back 1970s culture to the present time. The brand launched several optional merchandises, such as t-shirts and others. The name Great Roots has a strong root meaning to people interested in bringing back the 1970s style today.

Interests

Nineties, bike & Classic

Designers

Harun Al Rasyid (GD)

Logotype

Scope of work

Graphic Design

Illustration

Sticker Pack

Logo Collections

Personal Logo

Scope of work : Graphic Design

Category : Exploration & Personal Things

This initial logotype bring a little memories about my childhood. Yes, The nintendo 64 logotype. gestalt and it's representing nothing. just be Bold, Human & have a human feeling to another human.

I hope someday I could make my own website, to put all these work online soon.

Aarun al rasyid

http://aarunalrasyid.com

Grid system, story, and sketch.

D. Colors & Digital preview

B. Scale size ini any square outline

C. Scale size ini any circle outline