ARUNDHATI BASU USER EXP ER IENCE DESIG NER
EDUCATION Carnegie Mellon University University of Madeira MSc Human Computer Interaction Class of 2014
Middlesex University BSc Information Technology & Business Information Systems Class of 2011 First Class Distinction Top Graduate in the School of Engineering & Information Science
SKILLS Research Methods Contextual Design | A/B Testing Heuristic Evaluation | Persona Competitive Analysis | Scenario Task Analysis | Think Aloud Interview | Survey | Observation Field Testing
Design Typography Illustration Sketching Wireframing Photography
Software Adobe Photoshop | Illustrator InDesign | AfterEffects | Audition Dreamweaver | Flash | Premiere Balsamiq | Axure | OmniGraffle Visio
Programming HTML & CSS ActionScript JavaScript Processing
CONTACT arundhatibasu.com hello@arundhatibasu.com
EXPERIENCE
User Experience & Visual Designer (2014)
Wow!Systems | Interactive Technologic Firm
I worked as a part of a 4-person team to study how people's routines and social networking behaviors related to their emotional states in order to design a solution that promotes their daily mental well-being.
Digital & Social Media Strategist (2011 - 2013) Xisché & Co. | Design Boutique
I developed skills in areas of digital selling, account planning, ideating, connecting and developing cotent and experiences for digitally consumed information. I worked on a variety of design research projects that included requirements gathering, establishing user persona and use case, wireframing and prototyping optimal user experience flow.
Communications Intern (Summer 2013)
Alstom Grid | Electrical/Electronics Manufacturing
I helped implement the company’s newsletter including type setting, layouts, image corrections, article gathering, editing and proof reading. I designed brochures and company fact files with a minimalistic approach and produced graphics,informational diagrams and data visualizations for trade show booths and print.
ACTIVITIES
MAKEwithMOTO (August 2013)
Motorola Makeathon | Hardware hacking
I took part in a 16 hour hackathon- ideating and prototyping a wearable wristband for an experience-based travel app that collects physical data from the wearer’s body using sensors and directs them for a visual, tactile or olfactory adventure.
Icebreaker (Spring 2012)
Middlesex University | Interactive educational game
I worked as part of a 4-person team tasked with researching, designing and building an innovative digital gaming experience. I helped building a table-top tangible interface for the university and developed an educational game in collaboration with the British Institute for Learning Development in Dubai.