Portfolio 2011 by Arushi Aggarwal

ARUSHI AGGARWAL International Product Design Student Portfolio 2011

(Ah-roo-shee Ugger-vaal)

Arushi AGGARWAL Product Design Student

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Seeking a 6-8 month internship in a multidisciplinary setting where I can gain exposure to design linked with business and strategy.

Nationality: Indian D.O.B.: 17th July 1989

Education:

Experience:

2010-Current: DSK ISD International School of Design, Pune, India. Product Design Management, 5th year. Team Leader - Experience Design project with Dell, Singapore Team Leader - Creative workshop with Philips, India Team Leader - Design Language and Brand Definition for Butterfly Home Appliances, India Masterclass - User Experience Design with Dell Masterclass - Bag Design with Booq (USA), Target (USA), Grown up Group (Denmark) Team Member - Project for Titan Global Watches, India Workshop - Creative workshop with Oxylane Newfeel - Oxylane Advanced Design, France

2011: 2011: 2010 - 2011: 2010:

2007- 2010:

1992- 2005:

Skills: Digital:

MAEER’s MIT Institute of Design, Pune, India Foundation Program Organiser - “Car-o-gated v3” (2010) Led a team of 4 to design and execute a fully functional prototype. Responsible for bringing in first ever sponsors Organiser - “Car-o-gated” (2008) and “Car-o-gated 2.0” (2009) (An event at the institute’s annual festival to make corrugated paper cars and physically race in them.)

2005- 2007:

2009: 2005 - 2010:

Ethnotek Tribe Member. Documenting weaving processes in Bhuj, India. Consultant: Feasibility study for Domyos Innovation (Oxylane group, France) Intern at Quicksand (Gurgaon, India) with a multidisciplinary, multicultural team Researcher and Designer for Oxylane Advanced Design - Project on Indian Design - In.de Industrial Design Intern at Design Directions (Pune, India) Race marshall with the National Education Foundation (NEF, Pune, India)

Nowrosjee Wadia College, Pune, India Major - Physics, Chemistry, Biology, Math Team Member - College Girl’s Football team, representation up to District level Queen Mary School, Mumbai, India Sho Dan - Black belt in Karate (All India Gojukai Karate Do)

Analog:

Languages:

- Mock ups and Prototypes - Various material and machinery usage - Well acquainted with manufacturing processes - Observational Research - Story Telling - Team player

- Hindi, Marathi, English (Native & Bilingual Proficiency) - Gujarati (Working Proficiency) - French (Elementary) Other Interests: - Collecting Maps - Handicrafts & Upcycled Products

WORK ETHOS

COMMUNITY SPIRIT

QUALITY HANDMADE PRODUCTS

COMMUNICATION & EMPATHY

ECO RESPONSIBILITY

CURIOSITY FOR OTHER CULTURES

TRADITIONS

All images used are originals.

arushi.aggarwal1@gmail.com (+91) 9822 7772 66

MY DESIGN METHODOLOGY Drawing parallels between cooking and the design process

View available range & pick the ingredients

Cutting vegetables; Mixing & Adding flavour

Final flavour; garnish & present

ANALYSE

CREATE

DEFINE

Understand the Brief, Situation and Users

Brainstorming; Mixing & Evolving ideas

Details; Prototype; Communicate

Sometimes I follow a recipe, sometimes my gut

The process changes & evolves as per the dish

Enjoying what I do reflects in the final flavour

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Having studied design for 2.5 years at an Indian design school and now for 2 years at an International design school, I have had the best of both worlds. Exposure to a wide variety of people, contexts, situations, thought processes and design methodolgies has given me a unique set of rational and emotional skills. To accentuate my ability to work well in both an Indian and a global context, my portfolio is divided into 4 main parts: Design for the Indian context, Design for the Global Context, Fusion of the two, and Skills that I have picked up along the way.

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Product to help dry clothes

In India today, 80% of clothes are still hand washed Personal Project Duration: 1 week

till the last drop

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ANALYSING THE SITUATION TODAY 1,00,000

washed, dried & pressed

500 washer A mere

per DAY

5 or Â˘10 is earned per piece

Average monthly salary is between $245 - $300

Jan

Jun

Sep

Dec

As Clothes take longer to dry - Efficiency and Income reduce It is backbreaking, tiring work that requires physical strength

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Opening to easily put clothes through

Underground Support

Manufacturing Cost:

â&#x20AC;š

75 arushi.aggarwal1@gmail.com (+91) 98 22 777266

A SIMPLE SOLUTION THAT HELPS! Reduce Physical Strain Increase Business & work efficiency

RELEVANCE

+ Low cost + Easy to make and install + Simple Usage arushi.aggarwal1@gmail.com (+91) 98 22 777266

“The Potty Project”

Researching sanitation in low income urban India Pilot Project in the slums of New Delhi Findings helped guide final research methods

A sum up of what I learnt

More about the final project at • www.pottyproject.in

arushi.aggarwal1@gmail.com (+91) 98 22 777266

OBSERVATION & CONVERSATION Personal hygiene & Sanitation are sensitive I learnt how to:

topics

(MERGE)

Blend into unfamiliar circumstances

(OBSERVE)

Keep eyes and ears open

(COMMUNICATE) Use visual tools

(LISTEN + SHARE) Gain people’s trust

More about the final project at • www.pottyproject.in

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Brand Definition

(Design Language, Brand Identity) For a Kitchen appliance manufacturer

In association with,

Project Leader: Team of 8 Duration: 4 months

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ANALYSIS STAGE Existing Butterfly Products (No distinct connection or identity, lacking visual appeal)

Working sessions with the client Design Language: What is it? Why is it Important? I played a key role in convincing and preparing all department heads for change

Constraint Design around their existing manufacturing processes and infrastructure

arushi.aggarwal1@gmail.com (+91) 98 22 777266

DEFINE + APPLY THE DESIGN LANGUAGE TO A selection of dissimilar products to ensure depth in the design language

LPG Stove

Pressure Cooker

1050 to 1250

Table Top Wet Grinder

450 to 600

2500 to 2750

Mixer Grinder 1600 to 1750

Maximum Manufacturing Cost

Worked on high and low end ranges To show that the design language can remain constant even on products with cost constraints

arushi.aggarwal1@gmail.com (+91) 98 22 777266

PERSONAS

SHAPE + VOLUME EXPLORATIONS

VISUAL TRIGGERS

TOOLS USED A selection

MATERIAL/COLOUR SAMPLES

USER EXP

CREATIVE SESSIONS

ORIGAMI

MARKET VISITS arushi.aggarwal1@gmail.com (+91) 98 22 777266

DEFINITION OF BRAND Definition & Creation of the brand perception drivers - to help express the new design language

Using visual axes to understand forms that define Butterfly

To bridge the gap between who they are, & their market image

Perception Drivers

arushi.aggarwal1@gmail.com (+91) 98 22 777266

DELIVERABLES LOGO + LOGOTYPE To portray their design language and values, keeping in mind Indian and Global clients

Butterfly BEFORE

Logo in effec t Dec ‘11

NOW

+ + +

Complex logo, Difficult to injection mould Interdependent logo + logotype Lack of standardisation

Simple, Impactful logo, easy to mould Independent logo + logotype Manual covering basic usage guidelines

Guidelines to standardise logo usage - proportions, colours, exclusion zone, do’s & dont’s etc x

1.2x

Butterfly

x Pantone 1797 C

0.9x

R 201 G 40 B 45

C M Y K

15 98 93 4

Standard White R 255 G 255 B 255

C M Y K

0 0 0 0

Pantone Coolgray 10 C R 97 G 98 B 101

C M Y K

62 53 50 21

35mm

Butterfly

arushi.aggarwal1@gmail.com (+91) 98 22 777266

DELIVERABLES DESIGN LANGUAGE One of the products from the range that will be manufactured in 2012 Close collaboration with clients to respect technical constraints such as: existing infrastructure, motor specifications, production cost etc.

In the marke t 2012!

arushi.aggarwal1@gmail.com (+91) 98 22 777266

DELIVERABLES INSIGHT CARDS To help understand themselves better from the user’s perspective Divided into Experience, See and Compare Important, well received resource for marketing, sales, & advertising teams, and even technical teams.

All Images captured during project research at stores in Indian cities

Provision of a resource that can: Grow & expand over time Be an Invaluable information source Be Useful at all levels of functioning and decision making

Experience

See

Compare

FOR THE USER WHERE: Surya Home Appliances, Pune. WHEN: 12th March, 2011 WE OBSERVED: The user is quite concerned about the aesthetics, the colours, the textures, materials and finishes. It needs to fit i n with her other kitchen appliances/p roducts. WE SUGGEST: Have information with retailers on colour option s and other variations.

arushi.aggarwal1@gmail.com (+91) 98 22 777266

DELIVERABLES MOCK UP - TO SCALE Using Foam, MDF, and custom made vinyl stickers. I oversaw and guided the making of these mock ups ensuring consistency of the outcome from the studio to the workshop

arushi.aggarwal1@gmail.com (+91) 98 22 777266

What is the Future of the Mouse?

In association with,

(In the next 3-5 years) Experience design

Project Leader: Team of 6 Duration: 4 months (WORK IN PROGRESS)

The power to do more

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ANALYSIS CHALLENGE + INTERPRETATION The Open ended nature of the Brief was the main challenge faced “An exploration of the evolution of the mouse, and it’s relevance in the near future (3-5 years)” To set some boundaries to work within, we asked ourselves In 5 years, will people still need a mouse?

= Mouse

Input/Control Device

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ANALYSIS TOOLS + RESEARCH METHODS USED We analysed 2 main aspects - the User and the Future Trends This helped us gain insights on Usage, Likes and Dislikes and Changes 5 years from now.

USER PERSONAS

USER GROUPS

COMPARITIVE STUDIES

‘DAY IN THE LIFE OF’

TREND STUDY

USER EXPERIENCE

arushi.aggarwal1@gmail.com (+91) 98 22 777266

CREATIVITY TOOLS + METHODS USED During this phase I conducted brainwarmings and creative games to help open minds and trigger ‘out of the box’ ideas. We explored upcoming technologies that could enhance the user interaction with his/her devices.

SCENARIO GAMES

Mobility

Community

Connectivity

Management

Sharing

New Experience

AXES

arushi.aggarwal1@gmail.com (+91) 98 22 777266

CREATIVITY QUICK CONCEPT SKETCHES We had client feedback at every step - on concepts that we selected to take forward As the project is still in progress, selected concepts are being detailed and developed as you view this.

350+ Ideas!

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Creative Workshops + Masterclass 1 intense week with professionals

Oxylane Newfeel - Walk better tomorrow Philips - Knack for Snack (2 days) Target - Bag Design Masterclass

arushi.aggarwal1@gmail.com (+91) 98 22 777266

“WALK BETTER TOMORROW”

DESIGN PROBE - INDIAN SNACKING HABITS

BAG DESIGN

arushi.aggarwal1@gmail.com (+91) 98 22 777266

MasterclassTM

In association with,

User Experience Design around an All in One PC for an Indian family with Dell, Singapore

Team Project Duration: 1 week

The power to do more

arushi.aggarwal1@gmail.com (+91) 98 22 777266

USERS - FAMILY

John Fabre, User Experience Designer, DELL

SCENARIO OPPORTUNITIES

Lun Cheak Tan User Experience Designer, DELL

arushi.aggarwal1@gmail.com (+91) 98 22 777266

All Devices

Server

Heartbeat

Heartbeat SEND THE PHOTO USING AN APPLICATION TO THE HEARTBEAT

Design Goal: Connecting the family better Primarily through easier SHARING One device - many users!

- Improves Inter generation communication - Access your own story from anywhere - Create a heritage of memories - Learn and share easily

An experience that echoes Dell’s values SHARE WITH THE FAMILY WHEN I WAS 12, BLAH BLAH....

LOOK AT GRANDMA WHEN SHE WAS YOUNG! HAHAHA!!

REMEMBER HOW I ALWAYS WORE THAT DAD?

IS THERE ANYTHING NEW??

Y-HOLO BY PEAR? WHEN I WAS YOUNG IT WAS APPLE IPHONE

GO THROUGH THE YEARS arushi.aggarwal1@gmail.com (+91) 98 22 777266

In.de - Indian.design India Research Project: Opportunities and trends of the Indian market for Oxylane Managed by Oxylane Advanced Designer Duration: 6 weeks

arushi.aggarwal1@gmail.com (+91) 98 22 777266

OVERVIEW BRANDS INVOLVED + TEAM Oxylane Passion Brands and Departments Involved:

arushi.aggarwal1@gmail.com (+91) 98 22 777266

TRENDBOOK - INDIAN CULTURE

CREATIVITY SESSIONS

NETWORKING + INTERVIEWS

‘HERE & THERE’ TOOL

arushi.aggarwal1@gmail.com (+91) 98 22 777266

THE RESULT A FLEXIBLE TOOLKIT A multisensorial experience for Oxylane Designers, Brand Innovation Managers and Engineers! This outcome is credited to the Team at Oxylane Advanced Design

arushi.aggarwal1@gmail.com (+91) 98 22 777266

T-shirt Packaging An alternate use for old PET bottles Personal Project Duration: 3 days

Competition Entry at â&#x20AC;˘ www.scraplab-community.com

arushi.aggarwal1@gmail.com (+91) 98 22 777266

What happens to a PET bottle after consumption of its contents?

? Competition Entry at â&#x20AC;˘ www.scraplab-community.com

Plastic packaged plain T-shirts... What if their life cycles could complement one another?

arushi.aggarwal1@gmail.com (+91) 98 22 777266

An upcycled PET bottle used to package T-shirts Using minimal processes mundane features of a PET bottle are turned into interesting interactive points!

Competition Entry at â&#x20AC;˘ www.scraplab-community.com

arushi.aggarwal1@gmail.com (+91) 98 22 777266

USAGE

Bottle cap acts as a lock

Hinged on injection point

It can be stored easily Competition Entry at â&#x20AC;˘ www.scraplab-community.com

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ECOLOGY

BUSINESS OPPORTUNITIES

HAND MADE

38 million plastic bottles go to the dump every year in the USA alone

This packaging can be used to distribute promotional event merchandise.

Time Required: 15 minutes

80% of them are not recycled

Cap colour changes as per the soft drink company. T- shirts could match these colours.

Competition Entry at â&#x20AC;˘ www.scraplab-community.com

Materials required: PET bottle, wire Tools required: Cutter, Plier, Hand Drill Not intended for mass production

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Ethnotek Bags

“Celebrating & Promoting world culture one bag at a time” Freelance Project (WORK IN PROGRESS) Location: Bhuj, India

arushi.aggarwal1@gmail.com (+91) 98 22 777266

ABOUT www.ethnotekbags.com www.ethnotekbags.com/blogs/news The ETHNOTEK tribe is made up of a small group of creative people with a passion for world travel and dedication to the mission of spreading cultural appreciation and awareness. Ethnotek is based in Minnesota, USA Fabrics are sourced through direct trade from countries like India, Guatemala, Ghana, Vietnam etc. Every Ethnotek Bag promotes and celebrates a certain culture. Our collaboration started when Jacob Orak (Founder and Creative Director) came to ISD for a masterclass and discovered my interest in his mission.

arushi.aggarwal1@gmail.com (+91) 98 22 777266

STORYTELLING Each bag has a story behind it: WHO made it? WHERE did it come from? HOW was it made? My goal was to create this story! I travelled to the weaver’s villages, interacted with them and documented various aspects to create the base for a holistic story that highlighted many different aspects right from the social to the technical.

SOCIAL

ENVIRONMENT

TOOLS

RELIGION arushi.aggarwal1@gmail.com (+91) 98 22 777266

Skills Models, mock ups and protoypes Hand crafts Sketches and Renders

krag[e vste l+mI kr m?ye srSvtI kr mUle tU goivNda p[.ate kr drxnm May the creativity of the universe work through my hands

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Scaled up working model - Wood and H.I.P.S.

Egg slicer model - P.O.P, Thermocol, MDF, Aluminium wire, PVC sheet

Mobile structure - Silver wood

Exploration- metal plate and rod. arushi.aggarwal1@gmail.com (+91) 98 22 777266

Scale model of the Audi A7 Sportback - Thermocol base

Scale model of the Audi A7 Sportback - Automotive Clay

Knitting, crochet, embroidery, bead embroidery, sewing etc

Scale model - cycle shop - Paper, corrugated paper, aluminium wire arushi.aggarwal1@gmail.com (+91) 98 22 777266

Colour pencil and ball pen sketches

Digital Sketch and Render

Digital Render from reference image

Digital Render from reference image arushi.aggarwal1@gmail.com (+91) 98 22 777266

CURIOUS TO KNOW MORE ABOUT ME? Ask them!

Philippe VAHE

Head of Studies DSK ISD International School of Design philippe.vahe@gmail.com

Ayush CHAUHAN

Co-Founder, Managing Director Quicksand, India {Employer/Mentor} ayush@quicksand.co.in

Guillaume ZASLAVSKY

Head of Product Design DSK ISD International School of Design guillaume.zaslavsky@dskisd.com

arushi.aggarwal1@gmail.com (+91) 98 22 777266

Exposure to a wide variety of people, contexts and cultures enables me to work well in teams providing enthusiasm and energy to those around me.

THANK YOU arushi.aggarwal1@gmail.com +91 98 22 777266

http://in.linkedin.com/in/arushiaggarwal http://itsgonnagetcold.tumblr.com/