The core idea is to depict the primary challenge that the advertising industry faces. Which is delivering better ideas for future with better execution than the past and lower costs than the present. My guide would operate in a strictly commercial setting with a straightforward un romanticized tone of voice. It would be more like an illustrated piece of inspiration. Hopefully.
It could be a illustrated series of episodes introducing each master art director . A brief account of their personality and their placement in the industry. As portrayed in the art direction book it would be followed by their words of wisdom as a dialogue with the readers ( includes technical points, life advice and a clear picture of how advertising operated in today's commercial framework).
each episode would also include examples of print ad's by each art director
THIS PROJECT IS STILL W.I.P
