Arwa Saad
Logo & Brand Identity Guideline
Identity Description & Values
Logo Specifics
Clear Space
Logo Variation
Color Specifications
Background
Typography in Use
Pattern
CV Design
Bussniess card
The Orchid flower is associated with refinement, timeless beauty, grace, luxury, and sophistication. Its elegant and delicate appearance has made it a symbol of rare beauty and exquisite aesthetics. The Orchid's ability to thrive in diverse environments represents endurance, resilience, and the ability to flourish even in challenging conditions. This symbolism highlights the Orchid's connection to timeless beauty that transcends fleeting trends or fads
Emphasize Form
The logo's design showcases a seamless integration of the initials, forming a captivating visual representation of the orchid's petals. The flowing lines and rounded edges evoke a sense of fluidity and grace, mirroring the designer's approach to creating interiors that effortlessly blend form and function It communicates a strong sense of professionalism, attention to detail, and a refined design sensibility that is the hallmark of the designer's work
INTERIOR DESIGNER
BLOOMING AMOUNG THE SPACE
The personal logo for the interior designer captures the essence of elegance, sophistication, beauty, and simplicity in a captivating manner. The logo is a harmonious fusion of the initials "A" and "S," representing the designer's first and second names. These two letters seamlessly intertwine, mimicking the graceful flow and rounded ends of orchid flower petals
The primary logo highlights the detailed design and essence of the brand, while the secondary logo simplifies it for flexibility. The submark logo is a smaller and stylized version, perfect for smaller formats
The spacing surrounding the logo was carefully determined to ensure it maintained a visually balanced and cohesive appearance
The spacing surrounding the logo was carefully determined to ensure it maintained a visually balanced and cohesive appearance
The colors were selected for the logo design with specific intentions. These colors were chosen to convey the brand's vibrant and captivating personality, as well as to create a contrasting color scheme. The Deep Navy Blue adds depth and richness, while the softer shade complements it with a touch of elegance
HEX 2596 BE
RGB 1 ,143 ,164 ,196
CMYK 23 ,27 ,16 ,0
LAB 15 ,9 ,70
PANTONE P 4 -33 U
HEX 2596 BE
RGB 1 ,197 ,219 ,237
CMYK 7 ,17 ,8 ,0
LAB 13 ,3 ,88
PANTONE P 9 -28 U
HEX 2596 BE
RGB 1 ,234 ,246 ,255
CMYK 0 ,8 ,4 ,0
LAB 7 ,1 ,97
PANTONE P 9 -1 U
HEX 2596 BE
RGB 1 ,91 ,71 ,60
CMYK 64 ,0 ,22 ,34
LAB 13 - ,1 ,30
PANTONE P 15 -174 U
Arwa Saad
CHAMPAGNE & LIMOUSINES
ABCDEFGHIJKMNOPQRSTUPWXYZ
1234567890 !@#$%^&*()
DOLCE GARGIA PERSONAL USE
ABCDEFGHIJKMNOPQRSTUPWXYZ
abcdefghijklmnopqrstupwxyz
PENNA
ABCDEFGHIJKMNOPQRSTUPWXYZ
abcdefghijklmnopqrstupwxyz
1234567890
!@#$%^&*()
The brand concept offers four pattern options for customization, allowing for variations in colors while staying within the brand palette
The design of the C.V. takes inspiration from the visual identity of the brand, ensuring a cohesive and consistent look. The C.V. aligns with the brand's aesthetic elements, creating a harmonious and visually appealing representation of the individual's professional profile
INTERIOR DESIGNER
CONDUCTED A NEEDS ASSESSMENT WITH THE CLIENT TO DETERMINE PROJECT REQUIREMENTS ( 2023 – 2021 )
SELECTED TO SHOWCASE WORK AT A UNIVERSITY ENGINEERING EXHIBITION, DEMONSTRATING TECHNICAL PROFICIENCY AND DESIGN SKILLS ( 2023 )
WINNING SECOND PLACE IN A COMPETITIVE DESIGN COMPETITION FOR THE MADINAH DEVELOPMENT AUTHORITY, DESIGNING THREE PIECES OF FURNITURE FOR THE QUBA MOSQUE ( 2023 )
SELECTED TO PARTICIPATE IN CREATING A DESIGNED SPACE IN MY UNIVERSITY BY MY PROFESSOR ( 2023 )
SELECTED TO PARTICIPATE IN DESIGNING THE WALLS OF THE UNIVERSITY’S CAREER CENTRE ( 2023 )
The business card is designed to refer to the visual identity of the brand
INTERIOR DESIGNER
INTERIOR DESIGNER
BLOOMING
+966 537033147
@arwaalbakhet
arwasa.albakhet@gmail.com
12211, Al Yarmouk, Riyadh, Saudi Arabia
ARWA SAAD AL-BAKHET
INTERIOR DESIGN | GRAPHIC DESIGNER
ARWASA.ALBAKHET@GMAIL.COM