Project 4: SEO Audit
Part 1 Plan your Audit
Marketing Objective & KPI ● Marketing Objective Increasing organic traffic to the website by 60% in 6 months. ● KPI –My KPI would be the amount of organic traffic.
Target Persona
Part 2 On Site SEO Audit
Keywords Head Keywords
Tail Keywords
1 Digital Marketing
Digital marketing online education
2 Udacity nanodegree
Udacity digital marketing nanodegree
3 Marketing training
Digital marketing certification
4 Udacity nanodegree
digital marketing Udacity
5 Udacity marketing
Udacity digital marketing nanodegree review
Keyword with the Greatest Potential Which Head Keyword has the greatest potential? Udacity Marketing Moz Priority score: 59
Which Tail Keyword has the greatest potential? Udacity digital marketing Moz Priority score: 60
Technical Audit: Metadata URL:https://www.udacity.com/course/digital-marketing-nanodegree-nd018
Current Title Tag
Learn Digital Marketing Online | Nanodegree
MetaDescription
Become a digital marketer with Udacity’s online nanodegree course. You will learn how to employ SEO, SEM, Google Ads, Email Marketing and affiliate tactics to maximize traffic and improve online visibility
Alt-Tag
Img src="data:image /png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMV EVMaXFNx9g6AAAAAXRSTlMAQObYZgAAAApJREFUeNpjYAAAAAIAAeUn3vwAAAAASU VORK5CYII " alt="" x3 times
Revision Title Tag
Learn Digital Marketing Online | Nanodegree
MetaDescription
Become a digital marketer with Udacity’s online nanodegree course
Alt-Tag
img src="data:image /png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bK AAAAA1BMVEVMaXFNx9g6AAAAAXRSTlMAQObYZgAAAApJREFUeNpjYAAA AAIAAeUn3vwAAAAASUVORK5CYII " alt="icon-middle" img src="data:image /png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bK AAAAA1BMVEVMaXFNx9g6AAAAAXRSTlMAQObYZgAAAApJREFUeNpjYAAA AAIAAeUn3vwAAAAASUVORK5CYII " alt="degree service details table icon" Img src="data:image /png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bK AAAAA1BMVEVMaXFNx9g6AAAAAXRSTlMAQObYZgAAAApJREFUeNpjYAAA AAIAAeUn3vwAAAAASUVORK5CYII " alt="degree service details arrow icon"
Highest potential keyword: Udacity digital marketing First it is a branded keywords which helps if the word Udacity is searched or if the searcher has a knowledge of Udacity site. It also contains the words digital marketing which is a good will be a good keyword for that will show our page when digital marketing is searched. It is a high potential tail keyword which is good for specified search words. It is specific keyword is also branded keyword. In the blog I will be writing about how Udaicty help in the global education in digital marketing and provide online courses in this difficult times so small companies can benefit from them to market their brands.
Highest potential keyword: Udacity marketing This one is also branded keyword and it is a head keyword which is good for simple and broad search words. It is connecting Udacity company name to the word marketing which refers to the digital marketing course that Udacity offers. this blog will be about how Udacity offers online courses in marketing and about the types of marketing and how the digital marketing has grown to be very important.
Highest potential keyword: Digital marketing online education Now, this is a non-branded keyword but that’s good, it could lead awareness of new users to Udacity digital marketing nanodegree and raise the number of new users. It is a tail long keyword and it is more specific than the other words which suit some google search results. In this blog I will be writing about ways of education and why online education is important right now and also connect it to digital marketing.
Part 3 Off-Site SEO
Technical Audit: Backlink Audit
Backlink
Domain Authority (DA)
1
http://www.entrepreneur.com/article/ 314617
92
2
http://elpais.com/elpais/2017/11/29/ escaparate/1511977321_527861.ht ml
94
http://techcrunch.com/2017/03/08/u dacity-adds-robotics-and-digitalmarketing-nanodegree-programs21-new-hiring-partners/
93
Link-Building Site Name
Birmingham Public Library - Databases
Site URL
www.bplonline.org/virtual/databases
Organic Search Traffic
54.64K
Site Name
Wir machen messbar erfolgreiches Online Marketing für Unternehmen ohne eigenes Online MarketingTeam
Site URL
https://npg-digital.de
Organic Search Traffic
787
Site Name
Developer Guides
Site URL
https://developer.android.com/guide
Organic Search Traffic
15M
Part 4 Performance Testing
Page Index Indexed pages: 7,120
Explain why the number of pages indexed is important. It is important for monitoring SEO performance. And it helps to understand the page of site pages that are in the search engine and to earn traffic.
Page Speed Using the Google Page Speed Insights tool, perform a speed test of dmnd.udacity.com’s or your company’s website’s mobile presence: Page speed: 33 Explain why evaluating the Page Speed is important: it improves the site ranking potential in search engine and improves the user experience and conversion rate.
Mobile-Friendly Evaluation Using the Think with Google tool, assess the mobile-friendliness of the dmnd.udacity.com website: It’s a mobile-friendly site mobile site speed is 2.9 seconds Explain why having a mobile-optimized is important. Mobile-friendliness is a factor in determining ranking because more people today search on mobile more than on desktop.
Part 5 Recommendations
Recommendations
it is really a good improved site page there will be not a lot to improve but I will mention what I think needed to be improved. Improve user experience of the site, because there is a big “bounce rate” to google original search the sites that have less bounce rate are better. That why we need to improve user experience more, by for example making posts easy to read by writing quality content, shorter paragraph, using sub-headers. also by using “bucket brigades” to keep the flow and keep the reader interested. Using the inverted pyramid style of writing is a great step to do to improve users experience and that is done starting with the more valuable information and ending with less important contents. increasing the web site speed is of course on of top effective factors for improving any site, it can also increase conversions. That will be by minifying unnecessary code on your page, deferring JavaScript loading, choosing the right hosting option for your needs, compressing images to cut down page size by 40%. A great search engine ranking raiser is to improve keywords, starting by targeting the right keywords, through building valuable inbound links ending with engaging titles. Finally, try to improve site indexation rate through blocking low quality pages from Google’s index, sharing the pages on social media sites and on high traffic sites