FREE! Food Film Events Music Style Beauty Tech Travel
W W W . S H O R T L I S T D U B A I . C O M
W W W . S H O R T L I S T A B U D H A B I . C O M
TURNING THE INDUSTRY UPSIDE DOWN And it’s not going to Ed Sheeran’s head
2015 SHORTLIST MEDIA KIT
THE BRAND Informative. Insightful. Persuasive. Entertaining. Selective. ShortList is set to deliver a bold new voice to the publishing landscape in the UAE. ShortList cuts through the country’s everexpanding entertainment, dining and retail options, separating the essential from the extraneous, the brilliant from the banal, to create the definitive guide to going out in Dubai and Abu Dhabi. With twin websites, a weekly magazine and vibrant social media channels, ShortList is the starting point for anyone asking the question: “What’s happening this week?”
THE AUDIENCE TARGET MARKET ■ UAE residents and visitors ■ Educated, professional men and women ■ Aged 20-45 years old ■ Average salary AED25,000 pcm+ TARGET REACH ■ Website: 1 million visitors per month by the end of 2015 ■ Social media: 1.5 million combined followers ■ Magazine: Audited print circulation of 70,000 at launch
“Online and in print, ShortList steers an engaging, intelligent and entertaining course through the incredible diversity of attractions in both Dubai and Abu Dhabi. The brand offers a blend of attractive and engaging platforms through which advertisers can target urban, affluent residents on an hourly, daily and weekly basis. We believe it will become default reading for everyone wanting to get more out of their city, wherever they live.” Eddie Taylor, Editor-in-Chief
THE SHORTLISTERS We don’t claim to know everything. But we know people who do. In order to deliver the most relevant local content, ShortList has assembled a network of writers and bloggers whose expertise is drawn from their real-world, professional knowledge of the UAE. With an extensive social media reach, our ShortListers work in fashion, beauty, fitness, events, art, music and food. Alongside our team of writers and editors, they will be serving up a succession of insider tips, industry insights and road-tested advice. With a combined social media reach of over 1.5 million engaged users, our Shortlisters are persuasive and proven influencers.
LAUNCH (SEPTEMBER) ■ Through the websites we have already started to build brand awareness and loyal consumers. ■ This was achieved through the successful YouTube, social media and print campaign: #MYSHORTLIST. It offered consumers the opportunity to win a series of activities around Dubai and became a five-episode series depicting the aspirational life of Shortlisters. ■ Huge outdoor and print campaign. ■ Partnering with key events in the region, targeting the right audience and making sure ShortList is at the forefront of people’s minds. ■ The Big Bang Launch Event to introduce ShortList’s print product to the region inviting local ‘movers & shakers’, key influencers, bloggers, readers and PRs. ■ The launch will be supported by a campaign worth in excess of $250,000.
TWO WEBSITES
TWO NEWSLETTERS
ShortlistDubai.com and ShortlistAbuDhabi. com combine sharp reviews, previews and features with an extensive directory of venues and outlets.
A twice-weekly digest of the week’s best events with tips, previews and features to ensure our readers make the most out of their time off.
SIX SOCIAL MEDIA CHANNELS
ONE MAGA ZINE
ShortList will continue the conversation with a dynamic presence on Facebook, Twitter and Instagram.
In September, 70,000 copies of ShortList will be distributed free across both Dubai and Abu Dhabi, delivering an essential read every week.
DIGITAL RATES
USD
Billboard
$200 CPM
Leaderboard
$95 CPM
MPU
$90 CPM
White Space Banner
$100 CPM
Home Page Roadblock
$100 CPM
Smart Links
$100 CPM
Interstitial
$150 CPM
Page Peel
$150 CPM
Branded Background
$10,000
Microsite
$15,000
Chanel Sponsorship
$10,000
EDM
$350 CPM
PRINT RATES
USD
Full Page
$5,600
DPS
$11,200
IFC
$14,000
IBC
$8,399
OBC
$14,000
Opposite Editors Letter
$8,399
Full Page Advertorial
$8,399
DPS Advertorial
$16,800
Cover Wrap
$49,000
False Front Cover (2 Sides)
$42,000
Thick Glossy Cover Wrap
$56,000
SPECS FULL PAGE Trim 206mm W x 280mm H Bleed 216mm W x 290mm H DPS Trim 412mm W x 280mm H Bleed 422mm W x 290mm H
MEN’S & WOMEN’S FASHION
EVENTS & ATTRACTIONS
NIGHTLIFE
BEAUTY & WELLNESS
GROOMING
TECH
FILM & CINEMA
DINING
TRAVEL
DISTRIBUTION 70,000 copies of ShortList will be distributed to the following: • Buildings in affluent areas in Dubai and Abu Dhabi eg. JBR, Marina, Corniche • All villas/buildings on The Palm • Door-to-door distribution to compounds in affluent areas in Dubai and Abu Dhabi eg. Jumeirah 1 and 2 • Emirates and Etihad crew buildings • Reel Cinemas in Dubai Mall, The Beach and Marina Mall • Dubai Mall • World Trade Centre Mall, Abu Dhabi • Mercato Mall • Town Centre • Uber Cars • Petrol Stations • Spas, salons and nail bars • Hotels • Airline lounges • Cafes • Restaurants • Nightclubs • Gyms
SHORTLIST TEAM MARK PICKUP COMMERCIAL DIRECTOR mark.pickup@appgulf.com +971 50 557 4126
CHERELLE CHAMBERS ADVERTISING DIRECTOR cherelle.chambers@appgulf.com +971 52 744 8770
LUKE MOHRING SENIOR SALES MANAGER luke.mohring@appgulf.com +971 50 348 0128
AMANY SAGHIR ADVERTISING MANAGER Amany.saghir@appgulf.com +971 52 950 8277