ASAP At A Glance Founded in 1998, the Association of Strategic Alliance Professionals (ASAP) is a professional association dedicated to the practice of negotiating, planning, and executing strategic alliances in the business world. ASAP provides knowledge and support for large corporations, midsized enterprises, and small businesses that rely on complex partnerships to achieve core business goals – to penetrate new market segments, fill product gaps, bolster R&D efforts, increase efficiencies, or access technology or expertise. ASAP provides the networking, professional development, and research and resources to alliance professionals at every stage of business collaboration – from partnership formation to the execution of an alliance after a deal is signed all the way through to the termination of a relationship. Alliance management professionals are responsible for driving an alliance to achieving objectives deemed more difficult to attain independently. They develop and manage an alliance’s governance procedures and coax successful collaboration between sales, business development, R&D, regulatory affairs, and other stakeholders within the company and partner organizations. ASAP essentially serves the same role for the alliance management profession that other specialty organizations provide for their respective professions.
Networking n Chapters – ASAP’s local chapters
in 19 regions representing four continents convene alliance professionals for tailored events and programming n Councils – Our BioPharma Council, IT Community, Academic Council, and Collaboration
Innovation Council explore alliance management issues specific to their respective disciplines n Events – ASAP workshops, cocktail hours, meetings, roundtables, and seminars gather and educate alliance professionals
Professional Development n Certification – Two levels of
certification ensure that midlevel alliance managers and top-level industry experts have the requisite qualifications and experi-
ence to advance their careers in alliance management n Career Center – ASAP’s Job
Bank catalogs alliance management and related employment opportunities
n Membership Directory –
A searchable database accessible only to ASAP members provides access to contact information for the world’s leading alliance management professionals and companies
Professional Development (continued) n Conferences – Alliance manage-
ment professionals and partners assemble at the BioPharma Conference and other one-time events to examine challenges related to specific industries and market segments
n Global Summit – Our biggest
event of the year, the Summit, is attended by the leading alliance management professionals, companies, and partners n Training – ASAP training
programs provide additional opportunities to gain hands-on
core alliance management competencies (e.g. communications, governance, negotiation, etc.) n Webinars – Online events
offer additional professional education and discussions of pressing industry issues
Research and Resources n Alliance Excellence Awards –
Case studies illustrating the most creative and successful uses of alliances are recognized each year n ASAP Media – Our media division publishes Strategic Alliance Magazine, the world’s only publication dedicated to alliance management, as well as blogs, newsletters, and webinars that examine issues of the day related to the profession n ASAP Solutions – Tools, checklists, white papers, and other products and services provided
Immerse yourself in the alliance management community and join ASAP to make new contacts, obtain the latest research, and get discounts to events pertaining to a profession that has become an indelible part of the world of business.
by members and partners are available for purchase n Best Practices – ASAP membership knowledge base contains decades of alliance management war stories and real hands-on case studies of highly successful alliances n Document Library – Brochures, applications, backgrounders, logos, pictures, and other documents regarding all things ASAP are available on demand n Industry Partners – Individuals and companies provide products
and services that support alliance managers, complement alliance management capabilities, and advance the profession n Reports and Studies – ASAPsponsored research collects basic data about alliance managers and their teams and sheds light on the internal and external perceptions of the alliance management profession’s strengths, weaknesses, opportunities, and challenges
For more information contact: ASAP Member Services membership@strategic-alliances.org or call 781-562-1630 ext. 200 960 Turnpike Street Canton, MA 02021 Tel: 781-562-1630 Fax: 781-562-0354 www.strategic-alliances.org