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E LIV CH A BE n E o TH issi t M n e m e t Sta it w Ho d r te a t s all
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s: e ho , s r o Ou onit B ta, ni o B o, ra d , a S m ve u N fo. Fo Q .F A .
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: g il: n a i PR t et Re e k , r & e a g nc M a e r es & s v e ey r o n p c k o ati PR ,s r t, o n e b g me n s a e co l la e s nn ctio me e ar o r vi odu ar «W s » , n e pr nd ca e o l i r ca Pa
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Live the beach
We believe the beach is a place for dreams. A place where you exercice, relax, mingle and play. A place that makes you happy. We created Praiaz so that you can fully embrace this lifestyle. On the beach and beyond.
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PRAIAZ comes from the portuguese word “praias”, meaning“beaches”. They were created by two friends (French and Brazilian) who were frustrated that their shoes didn’t always allow them to take full advantage of the beach, or its unique lifestyle.
HOW IT ALL S TA R T E D
They dreamt of a shoe that would suit their active lives, whilst expressing a sense of style. A shoe that would allow them to run down to the beach in the morning, walk along the boardwalk, jump off the rocks, go for a swim, have a drink in a cool bar ... Without having to go home to get changed.
PRAIAZ ARE DESIGNED FOR FREEDOM. They are stylish, all-terrain beach shoes that never hold you back. Water-resistant (and made from the same material as the soles of running shoes), they are perfect for running, swimming and dancing, and will take you seamlessly from the beach to the bar, and everywhere in between…
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VISION + STRATEGY ////////////////// ///////////////////////////// ////////////
ESTABLISH A LIFESTYLE BRAND
inspired by the beach and beach fashion.
Be very selective at the beginning in order to gain credibility and then grow progressively into a high volume product. Segment product ranges and create exclusive limited editions and collaborations that create buzz and maintain our trendy/edgy brand image.
We are starting out with our own unique shoes, but the PRAIAZ brand could very quickly expand into an apparel and accessory brand.
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OUR SHOES
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products stylish all-terrain beach shoes ULTRA LIGHT shoes that don’t weigh you down
CUSHION COMFORT shock resistant like the soles of running shoes
BEACH SCENTED unique coconut, vanilla, monoi fragrance
WATER PROOF for non-stop action no matter the weather
BREATHABLE There are numerous openings - holes and slits - in various positions on the shoe to allow and facilitate air flow.
FOOT ODOR RESISTANT non-absorbing anti-microbial material
DIRT PROOF easy to rinse off or clean
BUOYANT float to the surface so you wont loose them in water
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Refined with a low-rise this men’s shoe has a classy, beach-chic style.
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Bonito white
sky blue
electric blue
deep red
mint
navy
BO NI TA Slim with a low-rise front, this women’s shoe has a streamlined look.
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Bonita clear pink canga
papaya
fuxia
deep red
mint
neon yellow
sky blue
electric blue
navy
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SARADO A wider shoe for a more sporty, street-smart look.
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SARADO white
sky blue
electric blue
deep red
mint
navy
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Walk on a cloud with these super comfortable, feather-light (36g) low cut ballerinas.
NUVEM
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NUVEM clear pink canga
papaya
fuxia
deep red
mint
neon yellow
sky blue
electric blue
navy
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Fofo Super practical, perfectly proportioned shoes for little feet that want to play all day.
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Fofo white
clear pink canga
deep red
mint
navy
neon yellow
sky blue
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Q . A .F WHAT’S
ARE
WILL
CAN I
Extremely light and comfortable.
There are numerous openings holes and slits - in various positions on the shoe to allow and facilitate air flow.
The EVA material is antimicrobial, it is naturally odourresistant. Unlike canvas or leather shoes, odours cannot be absorbed into the material. They can be rinsed out in a few seconds and the pleasant beach fragrances helps mask unpleasant foot odours.
The EVA material is generally used Of course ! by the major sports equipment brands for the soles of their trainers. The material’s unrivalled shock absorbent qualities, makes it feel like you are walking on a cushion.
SO GOOD ABOUT PRAIAZ ? All terrain – nowhere is out of bounds (sand, water, rocks, dance floors, etc.) Sporty – it’s the same material used for Athe soles of running shoes Anti-microbial – resistant to bad foot odour Smell the Beach – a unique perfume (with blends of coconut, vanilla and monoi) has been integrated into the material Practical – rinse sand and dirt off in seconds
PRAIAZ BREATHABLE ?
WHAT
IS SIZING LIKE ? Since the models are slimfit and tailored to the shape of the foot, we highly recommend that you buy the size above in order to have maximum comfort and to allow air to flow properly.
I HAVE sFOOT ODOR?
PLAY SPORT IN THEM ?
CAN I
GO INTO THE WATER WITH THEM ?
WHY
WALK ON ROCKS ?
WHERE
ARE THE PRAIAZ MANUFACTURED ? There are two production sites, one in Brazil for the south american market, and the other one is currently in Indonesia
Yes, they have also been designed so that you can climb on the rocks around the beach (but not hardcore rock-climbing). Whether you are in the South of France in the Calanques of Cassis or the pebbles of Nice, or whether you are in Thailand walking through a tropical forest to reach an idyllic beach, they are perfectly suited to the task.
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PR
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tting e g are
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PR Coverage
Extensive media coverage throughout the world in prestigious publications.
PRAIAZ featured as N째2 on ELLE MAGAZINE BuzzMeter
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WE ARE PARIOCAS :
THE PRODUCT :
LIVE THE BEACH :
its unique design, style,
the lifestyle and dream reminder of our
benefits and perfume
we represent
French-Brazilian identity and casual-chic style
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We are PARIOCAS* 1. (noun) a nickname given by ‘Cariocas’ (the native inhabit ants of Rio de Janeiro) to the stylish Parisians who move to Rio to take advantage of its amazing beach lifestyle.
2. (adj) a combination of French flair and Brazilian cool, ‘beach chic’ attitude synonymous with effortless elegance.
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MARKETING
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Our motto is LIVE THE BEACH and we promote this lifestyle at all times. It is not the lifestyle of the tourist, but of those that actually live at the beach or in beach cities (Rio, Sydney, L.A, Miami, Capetown). It is a beach-chic attitude, a casual style and a love of the water that you adopt when you put on a pair of PRAIAZ.
We have chosen to communicate LIVE THE BEACH in an ‘editorial’ way through the publication of a webzine, as well as a real paper magazine. We pull our followers in with exciting content and images, rather than pushing marketing message at them.
N°1 — the
issue —
BEACH CULTURE—
& /// STARS OF THE BEACH ECONOMY Essential Vocabulary ///
FASHION—
I Adventures After Dark /// The Adonises of the Jungle Gym /// Tantalizingly Sexy ///
IPANEMA—
—CARIOCA STYLE
Coolest Places to Hang ///
Sexy Bikini ///
/// Style Guide to
& INTERVIEW
That’s Rocking the Beach ///
/// THE FOUNDERS
— dedicated to
—
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Collaborations Despite the fact that we’re pushing a very affordable product, we need to maintain the edge.
For SS13 we partnered with Lapo Elkann (voted “most stylish man on the planet” by Vanity Fair and Vogue).
We want to be an trendy ‘accessible luxury’ rather than a mass market For SS14 we have some cool product. collaborations lined up with prestigious (but edgy) apparel brands and we plan to create jackets / board shorts / trousers to match our shoes & our colors.
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RETAIL
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Retail presence
PRAIAZ has done special events with some of the world’s most prestigious retailers. Featured in the “BRAZIL” exhibit and special event at Bon Marché Showcased in the Beach Shop and Fashion Week Party at Merci Concept Store Planning a massive worldwide launch in all Galeries Lafayette (windows + pop up stores + launch party)
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Retail environment
PRAIAZ has created a unique, high impact retail environment in: the Saint Tropez Flagship Store (Ibiza & Rio de Janeiro are planned for SS14) highly functional POS displays that highlight key elements of the branding
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PRODUTCION launch new collection cut of order date
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production Delivery time EXW JK (best / estimated) Delivery time DDP EU (best / estimated)
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1 1 dec to 15jan
1 to 15 march until 31
until 31 until 28
1 to 15 may until 30 until 30
until 31 until 31
until 30
** production effective commence en novembre sur blanc / tailles plus vendues
PRODUCTION CALENDAR
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August 33 34
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Thanks and see you there !