S U N D AY, O C T O B E R 2 0 R E P U B L I C S Q UA R E PA R K
Proudly By P R E S E N TSponsored ED BY:
2013 TEAM LEADER HANDBOOK
2:00 pm | Republic Square Park Organized by AIDS SERVICES OF AUSTIN AIDS Walk Austin | 512-458-2437 | PO Box 4874 |Austin, TX 78765 | aidswalkaustin.org
AIDS Walk Austin 2013 Last year: We raised over $200,000 to provide direct care services to over 1,500 Central Texans and HIV prevention education to over 10,000 people in the Austin area. There are an estimated 6,000 people living with HIV and AIDS in Central Texas. About 20 percent of those 6,000 people are unaware of their status. We walk to honor, remember, and to raise funds to address this issue in our community. The money you help raise through the AIDS Walk Austin goes to AIDS Services of Austin and the fundraising teams of Austin's other outstanding AIDS service and education providers! Of every dollar donated to ASA, 87% goes directly to services. We hope this packet will prove useful to you in recruiting and fundraising efforts! If you have questions, please do not hesitate to contact us. Thanks again for supporting AIDS Walk Austin! AIDS Services of Austin The mission of AIDS Services of Austin (ASA) is to respond to the HIV needs of the Austin area by providing services that enhance the health and well-being of individuals and the community in the face of an evolving epidemic. ASA’s primary areas of focus are providing direct services for people living with HIV and AIDS and preventing the spread of the disease through awareness, education and HIV testing. ASA provides direct services to 1,500 clients and patients annually. Direct services and programs include: Oral health, food bank, case management, legal assistance, medical nutrition therapy, housing assistance, insurance assistance, emergency assistance. ASA provides innovative HIV prevention services to over 10,000 individuals throughout the city on an annual basis, working to reach the highest risk people in our community, including: Those with substance abuse issues, those engaging in unsafe sexual behaviors, and those who are formerly incarcerated.
The Essentials AIDS Walk Austin Sunday, October, 20, 2013 Republic Square Park | 4th & Guadalupe 11:30 pm – Party in the Park 1:30 pm – Opening Ceremonies 2:00 pm – AIDS Walk Step-Off
AIDS Walk Austin | 512-458-2437 | PO Box 4874 |Austin, TX 78765 | aidswalkaustin.org
Team Captain Roles The role of a team captain is to: • Register your team with AIDS Walk Austin. You can do this by going to www.aidswalkaustin.org, and selecting “register” then join or form a team, by phone at 512-458-2437, or via email at aidswalk@asaustin.org. • Register walkers on your team. Team members must register individually. • Get to know our online fundraising tools. Go online to www.aidswalkaustin.org and click “Login.” Sign in using the username and password you set up when you registered your team for the Walk (call the AIDS Walk office if you have any problem) and get started! You can set recruitment and fundraising goals, upload photos of your team or those you are walking in memory of, and share the reasons you are participating in AIDS Walk Austin. Make it your own! Send emails to family, friends, coworkers, classmates and more asking them to join your team or to donate by uploading your personal address book and using the templates provided for you. • Distribute materials. AIDS Walk Austin posters are available free of charge. Advertise your team’s involvement at your gym, house of worship, or in your office break room. Call or email us if you could use some. • Motivate. As the team leader, it is your job to encourage and assist your team members in maximizing their fundraising potential. Throw parties, send emails through your online team headquarters, personally call team members or hold team meetings—whatever it takes to create the best team experience! • Stay connected, not only with your team, but also with the AIDS Walk staff! You are the point of contact for your team, so don’t be shy about contacting them and us. We love to hear about the progress of our teams! Share your successes! If you’ve got a story for us, please email scott.dinger@asaustin.org. • Walk on Sunday, October 20, 2013. AIDS Walk Sunday is a time for fellowship outside the work, school or church environment, and it is a great reason for family and friends to get together! It is also a special way to show support for loved ones who are fighting the disease, or walk in memory of those we have lost. • Remind your teammates to collect any pledges that were not pre-paid and send them by Friday, November 1, 2013 to AIDS Walk Austin, PO Box 4874, Austin, TX 78765. Please be sure your name, address and team affiliation are on the envelope. We hope to have most donations before the day of the Walk.
We hope this packet will prove useful to you in your recruiting and fundraising efforts! If you have questions, please do not hesitate to contact us. Thanks again for supporting AIDS Walk Austin!
AIDS Walk Austin | 512-458-2437 | PO Box 4874 |Austin, TX 78765 | aidswalkaustin.org
Frequently Asked Questions Frequetnly Asked Questions I registered as an individual, but now I want to join or start a team. How do I do that? Call us at 512-406-6157 or email us and we'll take care of you! How do I change the person listed as my team captain? Call us at 512-406-6157 or email us and we'll change the listing. How do I change my fundraising goal? When you login to the Web site, a link to your participation page will appear in the navigation bar on the left. Go to your participation center, and on the far right hand side you'll see a blue box that allows you to manually enter your new fundraising goal. Where does the money go? The money raised supports the services provided by AIDS Services of Austin (ASA) and other local AIDS Service Organizations throughout Travis County. Sharing agencies receive the donations directed to their team. I am busy October 20 but want to contribute. How can I help? Even if you can’t join us for the walk, you’re welcome to participate and fundraise online as a "virtual walker." When you register, choose the "virtual walker" option. You can also volunteer to help promote the AIDS Walk in the community prior to the event. Can somebody contribute to our team through an offline donation? Of course! You can accept cash, check and credit cards. Make sure donors list you and your team's name (however the money should be attributed) on their check so you get credit for the fundraising! How can I reflect offline donations on my personal page online? When you are registered and logged in, you'll have a link to your participation center in the navigation bar. Go to your participation center and click on the icon that says "My Progress." In the top blue box, you'll see a link that gives you the option to "Enter Offline Gifts". This gives you the opportunity to enter those donations received offline and to recognize those donors for their generosity. Who should donors write checks to and where should I send them? Checks can be written to "AIDS Walk Austin" or "ASA" and you can mail them to: AIDS Walk Austin c/o AIDS Services of Austin PO Box 4874 Austin TX, 78765 Please clearly include the name of whom you are sponsoring on the check or on a separate piece of paper, otherwise your donation could be credited as a general donation. Have more questions? We'd love to hear from you! Call us at 512-406-6157 and we'll answer your questions as best we can.
AIDS Walk Austin | 512-458-2437 | PO Box 4874 |Austin, TX 78765 | aidswalkaustin.org
Fundraising Tips Nine Ways To Boost Your AIDS Walk Bucks! 1. Set A Goal Contact your Team Coordinator, set a fundraising goal and achieve it! By using the tips provided, you can easily reach your goal and help those living with HIV and AIDS! 2. Send Emails After registering, you will receive a link to a donation page, which you can personalize and use to accept online credit card contributions from family members and friends. Encourage your teammates to create their own page for their fundraising efforts. Using your fundraising page, send an email to everyone in your address book and ask him or her to sponsor your participation in AIDS Walk Austin. They can visit your personal donation page by clicking on the link included in your email. If you have not received your user name and password, or if you did not give us an email address when registering, please call 512-452-WALK and we will get you started today! 3. Use Your Letter Writing Skills Send a letter to friends, family members, colleagues and businesses that you frequent (such as your dentist, dry cleaner, hairdresser, etc.) asking them to sponsor your participation in AIDS Walk Austin. Remember to send a letter to any groups or organizations you belong to! 4. Raise Money At Your Workplace Your workplace is one of the best places to raise money. Be visible when asking for sponsors; when people see your co-workers and management sponsoring you, they’ll pitch in! If you work in an office and have access to your company’s email or computer bulletin board, use these methods of communication to spread the word about AIDS Walk Austin! If you have offices in other cities, ask those locations to sponsor your team. 5. Involve Your Friends Ask each of your sponsors to ask at least one other person for a contribution. This way you collect two checks from each sponsor! Encourage team members to register family and friends as part of your team. Invite vendors, clients and customers to raise money and walk with your team. The more the merrier! 6. Host A Shindig Host a party asking everyone for a donation at the door! Remind them that this is for a good cause – they may contribute more than your suggested donation! Host a bake sale at your business or within an organization – ask friends and family to show off their baking skills for your sale! You could also sell red ribbons, AIDS Walks Austin bracelets or create and sell t-shirts or other merchandise. Email us at aidswalk@asaustin.org with your event information and we will post on our event page. 7. Offer Incentives Offer prizes or incentives for top walkers, such as theatre or baseball tickets, a day of paid time off, a free lunch, a special parking spot or dress-down privileges. 8. Double Your Fundraising Dollars Many companies will match their employees’ contributions – be sure to ask your employer! Some programs match their employees dollar for dollar. Other companies offer a dollar for dollar match of donations of $25 or more. In addition, remember to ask everyone who sponsors you if his or her company has a matching gift program too. Ask your human resources representative if you are not sure if your company has a matching gift program 9. Get tips for promoting the walk by going online to www.aidswalkaustin.org!
AIDS Walk Austin | 512-458-2437 | PO Box 4874 |Austin, TX 78765 | aidswalkaustin.org