Riverside Chrysler Dodge Jeep Ram ROI Analysis Report Campaign: Regional Vehicle Clearance July 10th – 15th , 2013
Mailer Artwork
Riverside CDJR ROI Report Sales During Regional Vehicle Clearance July 2013
VALUE TABLE 31
Total Vehicle Sales From Mailing List for Event Dates New Vehicles Sold
5
Used Vehicles Sold
26
Marketing Investment
$ 23,400
Number of Pieces Mailed
30,000
Price Per Piece
$
Gross Profit From Campaign
0.78
$ 158,671
New Vehicle Profit from Campaign
$ 27,120
Used Vehicle Profit from Campaign
$ 131,551
Campaign Total Profit Return on Investment in Campaign
$ 133,013
$6.78 : $1
*Note: Analysis performed on data for period of sale only. Additional analysis can be provided if data is made available
Vehicle Types Sold During Campaign 5
New
Used
26
Vehicles Sold by Manufacturer During Campaign 9 9 8 7 6 5 4 3 2 1 0
6
1
6
2
3 1
1
1
1
Call Center Information No Appointment 205
Appointments Set
717 Total Calls Received in Call Center
512
Trade In Information Unknown
Trade In No Trade In 0
5
10
15
20
Model Years Sold During Campaign 2013
5
2012
4
2011
3
2010 2
2009 2008
2
2007
2006
2 1
2005
2004
2 1
9
How Buyers Financed
3
1
1
1
5TH3RD
2
ALLY 2
BMO CASH
8
CHASE CHRYSLER SUNTRUST UNKNOWN 3
10
WELLS FARGO
Where Buyers Came From
1
1
1
3
1
1
1
1
1
2
1
1
2
1 2
3 1
1
3 3
AMBERG
BARK RIVER, MI
CRIVITZ
FLORENCE
GAASTRA
GWINN
IRON MOUNTAIN
IRON RIVER
KINGSFORD
LONG LAKE
MICHIGAMME
NORWAY
PEMBINE
POUND
REPUBLIC
TIPLER
UNKNOWN
VULCAN
WAUSAUKEE
WILSON