EXPERIENTIAL MARKETING “Experiential Marketing is a concept of
creating experience that integrates logic, emotions, thought process and connect with the consumers” Engagement + Activation of senses = BUILDING EMOTIONS
SENSES OF EXPERIENTIAL MARKETING
To Try • Trial and • introduction Engagement
Real time interactions • Personal touch - Instant communication to stand out in clutter • Two way - Provide
DIGITAL STRATEGY •
Use of electronic forms to promote a product or service started gaining momentum when the powers of internet were introduced to the world
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Challenging marketers to because most of target audiences are innovate living on their phone screens and depend on it for any type of information
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It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brand strategy
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WHY DIGITAL MARKETING Maximum exposure for the brand
• Flexibility to the Campaign • Low cost of change • Does not depreciate at the same rate as others • Power of social sharing can be utilized
DIGITAL INTEGRATION IN EXPERIENTIAL MARKETING • Marketers always look to explore the ways to keep up with the ever-evolving environment • Today, everyone is aware about the significance of technology by providing an easy way out of most predicaments • Digital integration is the next big thing to keep a sync with the recent developments
HOW IT Experiential Marketing interrupts the purchasing WORKS..
funnel which has been seen as a prevalent model for decision making process of consumers
Contemplation
Preparation
Action
ERA OF The needINTEGRATION of integration of different components of digital marketing is required to make efficient strategy in long term. Mixing of digital channels for experiential marketing should be based on:-
- Target audience - Brand strategy of organization - Research and trend analysis - Long term marketing objectives
Need of the hour is not mere digital marketing but..
“INTEGRATED DIGITAL MARKETING”
Opportunity Creation Cell : Email : info@ascentgroupindia.com Contact : 09303337321, 9303337325 Web : www.ascentgroupindia.com