WO R K E XPERIEN CE
ED UCATIO N
Owens Illinois: Perrysberg, OH
University of Cincinnati: Cincinnati, OH
Industrial Design Intern: January 2015 - May 2015
AMY
SCHIGEL
CONTACT ME I’D LOVE TO HEAR FROM YOU
schigeae@mail.uc.edu
Worked with lead global designers to develop proprietary and innovative glass packaging solutions using a holistic approach to solving client problems. This includes market, brand, and functional research to create the best possible results that are manufacturable, cost effective, and safe. Together we conceptualize designs through sketching, Photoshop renders, and 3D models to produce physical prototypes to share with important customers.
LPK Innovation Center: Cincinnati, OH
Freelancer: May 2014 - August 2014 Reported to the VP of Trends
Collaborated with the Trends team to devise new business capabilities and models for future activation
513.288.9574
Researched competition, innovation, and key facts Documented and organized the process for
6529 FoxChase ln. Cincinnati, OH 45243
future reflection
Ulta Beauty: Cincinnati, OH
Beauty Advisor: August 2012 - May 2014 Enhanced customer experience Empowered women through makeup application Maximized efficiency with floor duties
INTERalliance: Cincinnati, OH Creative Director: 2009 - 2012
Fall 2015 Excited to make the future world a more lovely place.
Worked when needed Created graphics for the Cincinnati Tech Olympic camps Reported to the Director of INTERalliance The company is actively involved with over 70 local high schools to bring eager, tech savvy students together to compete in critical thinking challenges to solve real world problems
College of Design, Architecture, Art and Planning Industrial Design Class of 2018 GPA: 3.9
Madeira High School: Cincinnati, OH Class of 2013, GPA 4.2 Graduated with honors
A CTIV ITIES + AWARDS NSCS 2014-Present Delta Delta Delta Sorority 2013-Present NHS homecoming chairman 2012-2013 Designed and planned a black-light Homecoming for charity
MSA partnership design winner Spring 2013 Created a new space concept for Ample’s design firm
Gyro partnership marketing challenge Fall 2013 Produced a hypothetical marketing strategy for Dymo
SKILLS Adobe Photoshop Adobe Illustrator Adobe InDesign SolidWorks Keyshot Alias Automotive Wood Working Public Speaking
“SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION” - Leonardo De Vinci
PERSONAL WORK
TENSILE STOOL
ORCA-NOMICS
SUNBEAM MIXER
SUNBEAM MIXER
Simple . Bold . Classic SECOND YEAR
A BRILLIANT HAND MIXER MADE JUST FOR HER. ENTICING BEAUTY AND NEW STORAGE SOLUTIONS
WHO ANNA IS
OLD SOUL
TRENDY
DO-IT-YOURSELF
Loves vintage finds and products that have stories from the past
She has a style all her own; Independent, strong, and fresh.
Instead of running to the nearest store for cupcakes, she’ll do it herself
Ja n e i s t h e i de a l c o n su me r fo r t h e S u n be a m bra n d. S h e is y o u n g , e x c it e d a b o u t lif e , a n d wa n t s t o l i v e i n fu l l c o l o r w i t h pro du c t s t h a t a re pra c t i c a l y e t si mply t im e le s s .
MINOR FLAWS EXPERIENCED
2
1
3
P R E PARATION
IN SERT ION
C ON F U S ION
Beaters remain detached Pro bl em : Cord dangles on the counter and while being stored causing the mixer to get caught on other items.
Whisks are inserted to designated holes based on icons located on the bottom of the mixer
Pr o b le m : Small icons are confusing and hard to understand
6
5
4 P l U G GE D IN Cord is plugged in to give the mixer life
MIX IT UP
OOP S
Levels are changed with the left to right movement of the thumb
P r o b le m : Boost and ejection button are too close in proximity leading to accidental ejection of the beater
S U NBEA M STYLE Current brand attributes
IC ONIC BRAND
D E TA CH E D H A N D E L
CI RCU LA R VENTS
C Y L I N D R I CA L B O D Y
DESIGN GOALS
Freshen up Sunbeam’s legacy
U S ER C E N T E R E D
B E AUTIFU L
ERGON OMIC
S TOR A GE F R IE N D LY
Buttons should be placed in a more strategic position. Inserting the beaters should be simplified.
Update Sunbeam’s current hand mixer by giving it a more stream lined appearance that will be the perfect accessory in the kitchen.
Handel should be the correct proportions for the human hand while also having the right clearance for wiggle room.
Find a solution for the messy cord and allow it to become part of the design.
D RAW I N G SOLUTIONS While putting pencil to paper, I developed ideas based on findings from the task analysis. I tried to answer questions like; Where does the cord get stored? Do the beaters somehow fold up into the body? What shape should the main form be?
*sketches done on gray paper
Too large for the hand
PHYSICAL EXPLORATION
Taper the body more
Circular foot added for beater insertion Three dimensional prototypes were hand carved and sculpted to test for proper proportion and scale. The two models on the right were made using the CNC.
REF I N ED LINES Every contour line was evaluated to make the mixer look refined and elegant.
FI N A L M ODE L
PROCESS
PR IME D + S ANDE D
A L L D ON E
12+ hours spent sanding away
After putting several coats of paint on the body, the pieces were assembled with a careful touch, resulting in the finished product below.
any blemishes from the model and then automotive primer was applied to coat the material .
B ON DO The pieces for the mixer had to be milled separately and 3D printed to allow for the best modeling. Each halve was then combined using Bondo for a seamless fit.
EXPLODED VIEW
Order of operation allows for the entire mixer to be assembled without any visible screws on the body. The Sunbeam cap snaps into place hiding vents and screws as well.
N O VISIBLE SCREWS
IM PRO V ED FEATURES New placement of the buttons allows for a more user friendly experience. Instead of having a retractable cord that constantly gets jammed, a groove was made around the body to wrap the cord when done using the mixer. COLOR INDICATORS FOR PLACEMENT
EJECT AND LEVEL BUTTON
BOOST BUTTON
GROOVE FOR WRAPPING THE CORD THAT ALSO CONTAINS HIDDEN VENTS
BRA N D ATTRIBUTES I CO N I C B R A N D
CI R CUL A R V E N T
CY L I N D R I CA L B O D Y
SH A DE S FO R EV ERY PERSON A LI T Y
D E TA CH E D H A N D E L
KITCHEN TOOL
Fresh . Clean . Safe FIRST YEAR
HOW CAN WE DESIGN A MORE USER FRIENDLY KITCHEN TOOL?
D ES IGN PROBLEMS No More Strain
ER G O N O M I C
C OH E S I V E
SAFE
E XISTING PROBLEMS Analysis was performed on all three tools: pizza cutter, peeler, and knife.
STRE S S
SCRAPIN G
ULN A R D E VIATION
Immense strain is applied to the wrist at an angle to forcefully slice the pizza.
The guard located on the existing product scrapes the top of the pizza, bringing cheese with it.
The force is coming from the wrist and lower arm which needs to be changed to gain more control and comfort
Ergonomic Experience Smooth, Curvy Lines
ORGANI C INSPIRATION
Clean, Fresh Colors
Sketch based ideation occurred for the knife, peeler, and pizza cutter to get a better sense of organic forms and fluid lines before continuing with foam models.
H A N DL I N G T H E FORM Using pink foam, several forms were created using the cabriole method. Each was then evaluated in the human hand to ensure the most comfortable experience when holding. To o Sm al l i n H and
No Guard F i n a l D i r e c ti on
COM I N G T O LIFE 4.25 in
.5 in
P o w e r N o w C o me s F ro m T h e S h o u l de r N o t T h e W ri st
8 in 2.5 in
8 in
4.75 in
7.5 in
.3 in
6.5in
5 in 5.4 in 7.5 in
2 in
3.5 in 4 in
Ea sy Gri p
P ro t e c t i v e L o w e r C a se S t o r e O n Co u n t e r o r I n s id e Ca b in e t
IN TRO DUCIN G . . . ORCA KITCHEN PRODUCTS
The name derived from its organic lines and clean looks. This product is practical for every family with new storage solutions and safety measures.
TENSILE STOOL
Stable . Sleek . Compact FIRST YEAR
IS THERE A WAY TO MAXIMIZE STRENGTH WITHOUT ANY SCREWS OR GLUE?
I N S P I R AT I O N
TENSION + COMPRESSION No screws. No glue. Just force.
Flat Packaging Solution
Hold up to 100 lbs
E XP LO RIN G PLANAR AESTHETICS
PACK UP AND GO. T h i s st o o l a l l o w s fo r e a sy st o ri n g a n d sh i ppi n g . W i t h o u t a n y screws necessar y, it can be assembled without any difficulty .
1 4 PI EC ES
ADD ROD PINS INTO EACH HOLE TO
A SSEMBLY TA K E A LL OF 3 MI NUTES.
1 0 ALUMIN U M ROD S
PINCH THE WOODEN BOARD INTO
SOFT LEATH ER SEAT
3 WOOD EN S T RU C T U RES
ALIGNMENT WITH THE
C REATES TENSI ON AT TH E TOP
1 LEATH ER SEAT
CENTER BEAM.
WH EN SI TTI NG.
PROTOTYPE 1
PROTOTYPE 2
BEAUTIFULLY NATURAL M a d e e n t ir e ly f ro m natural m ateri als: Wa ln u t , le a th er, and m etal accents
PERSONAL PROJECTS
Creative . Refined . Packaging SECOND YEAR
FEMININE. DARK. GLAMOROUS. I d eci d ed to design perfume bottles at w ork o n e da y w h i l e I h a d t h e re so u rc e s avai l abl e. My lov e of all things black and the 1920’s, i n spi re d me t o c re a t e t h i s u n i qu e bra n d fo r s o phi s ti cated w omen. I also took this opportunity to e x pl o re di ffe re n t ske t c h st y l e s a n d re n de rs.
BEAUT I FUL BO DY. Most women in today’s culture want to feel elegant and empowered. This simple bottle calls attention to itself by doing what most perfumes don’t dare to do. The bottle’s dark, mysterious curves resemble that of classic art deco motifs, filled with a black liquid that disappears as use continues. Competition fails to compare as the consumers’ eyes are immediately drawn to her black silhouette, alluring the most sophisticated women.
C o ncept advert i s ement creat ed i n P ho t o s ho p
A POPULAR BRAND EXPANDED A f ter creati ng C’est Soir, I decided to go in a completely diffe re n t di re c t i o n , so me t h i n g t h e e x a c t o ppo si t e o f m y s tyl e. The polar opposite of me is my sister. She lov es L i l l y P u l i t z e r, w h i c h h a d j u st c o me o u t w i t h t h e Target line of products that week. The current style lacks a youthful appeal and I wanted to update the brand .
TAR G E T L IL LY. The Lilly craze has taken American girls by storm. The brand is a symbol of stature and wealth for all of those that chose to wear the latest fashion. To make the bottle more appealing for the younger consumer, I wanted to introduce a more complex closure inspired by Lilly Pulitzer prints. I believe the coral embodies just that. The contrast of a very simple form with the unique cap, creates a fun package for younger girls around the world without alienating their classic consumer.
C oncept adve rt isement using ex ist ing L illy a d
T H A N K Y OU
FOR Y OUR T I M E & C ON S I DER AT I ON
Please feel free to contact me: Amy Schigel schigeae@mail.uc.edu 513.288.9574